Into The Wild

Hey you wild women! In this episode we're joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they've since expanded to even more meaningful products to meet their customers in the places they need support the most. Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn't fit). She also shares about her products and reveals which ones she uses most in her own life. In this episode, you will learn about: What BestSelf Co. does and what kind of products they create. Who their products were first designed for and where these ideas came from. The specific products intended to help you improve your relationship. What it means to fall in love with your customer versus your product. How and why Cathryn decided to break up their products into tiers. How to separate the business you're in versus the one you want to create. The details of the Kickstarter campaign behind BestSelf Co. Cathryn's professional background and how those skills translated as an entrepreneur. Tips for a successful Kickstarter campaign, including the mistakes to avoid. How Cathryn uses BestSelf Co. products in her own household. The reason they decided not to introduce a phone app. The trick she uses to stay off her phone and why she decided to try it. Cathryn's greatest (and super simple) hack for productivity. How the recent Barbie movie highlights the contradictions in women's lives. How sharing your struggles allows other people to connect with you. What it means to be a wild woman: Being bold, not caring what other people think, and doing you. Mentions: www.wewildwomen.com/vip-day Use code WILDWOMEN to get 15% off your purchase of any bestself.co products at checkout ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Cathryn Lavery www.instagram.com/bestselfco Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Have you heard of HARO? In this episode, we're talking about what it is and how you can use it to your advantage. HARO, which stands for "Help a Reporter Out," is a free tool that connects journalists with expert and authoritative sources like you. You can leverage platforms like HARO to build links that boost your online authority, making your presence even stronger on search engines. During the episode, you'll discover the details on how link building works and the outcomes you can expect from using this strategy to build greater opportunities. In this episode, you will learn about: What HARO is and how it's used. One of the most annoying things about PR (and how to get around it). How building links can be beneficial to your business. What keyword lists help with and how they're used in PR. The interesting opportunities that can come from answering queries. The most popular types of content on HARO and how you can find your space. What ten minutes every morning dedicated to HARO could do for you. How to vet HARO queries so you know which ones to respond to and which to ignore. Why it's important to be swift when responding to queries. The secret to drafting a really great email reply quickly. What journalists are actually looking for in responses and why. Whether or not being edgy and unique can work to your advantage. The type of email you should be responding from and how much it matters. Whether or not following up is necessary and the right way to go about it. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Dan Martell, a bestselling author, entrepreneur, and coach in the SaaS industry, joins the podcast to discuss important aspects of life such as marriage, parenting, and delegation. They explore topics like managing household operations, empowering people to make decisions, creating space for relationships, and the impact of delegation on entrepreneurs. They also discuss the challenges of being a high performer's partner and applying business philosophies to parenting and marriage.

Hey you wild women! Have you been avoiding PR in your business? You're not alone. In fact, many business owners shy away from engaging in a PR strategy even though they're aware of the benefits, such as building mutually beneficial relationships, increasing authority, and boosting brand recognition. On today's show, we'll explore the main reasons small businesses don't engage with PR—and why these reasons shouldn't stop you from taking advantage of a PR strategy that could bring you some really huge and exciting wins. In this episode, you will learn about: What life has looked like lately, post-wildfire evacuation. Why podcasting is a unique and valuable tool in this AI-dominant landscape. Who you might think PR is for versus the reality of who it's actually for. The two main offerings you will find at We Wild Women and what they're all about. How limited resources impact engagement and interest in PR, plus what to do about it. Common misconceptions about PR and what you can actually expect from utilizing it. Why outsourcing your PR is always a better option than trying to do it on your own. The role your social presence plays in executing a successful strategy. Tips for creating and maintaining positive relationships with journalists. What it means to craft a consistent, compelling brand message and why it matters. How to measure PR success and the one result you don't want to prioritize first. Why being a creative content machine matters for a successful strategy. The importance of keeping up with trends for the greatest PR impact. The biggest mistake business owners make with their PR strategy. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Today we're featuring an episode originally recorded with Shelagh Cummins for her podcast The Road to Seven. Shelagh is a business coach, growth strategist, and speaker. If you've ever made a big shift in your life, you'll be able to relate to this episode. It's all about finding your flow again and what it looks like to put yourself first. Building a business can quickly become your identity. You invest so much that switching directions can feel downright scary. The reality is this: As much as we think we get judged for switching gears, no one is thinking about us—and taking a break is often necessary. In this episode, you will learn about: The unique way this episode came to be and what it says about connections. How Shelagh and I met. Where I was in my life when I started my agency. Why the deal to sell the business I started fell through. How I learned to pitch, along with the processes behind it. The secret to building a business you love instead of one you hate. What sometimes keeps owners from making positive shifts in their business. The role your support network can play in helping you grow. The difference between busy work versus important work. Why going outside of what you already know is important for growth. The room I stepped in that breathed new life into my PR career. Why it's okay (or even encouraged) to fail, pivot, and start over in your business. Understanding that the secret to success is to simplify. The importance of daily movement to your overall success. The small impact you can make that actually changes the world. Mentions: www.theroadtoseven.com/theroadtosevenpodcast www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Shelagh Cummins: @shelaghcummins www.theroadtoseven.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! If you've been keeping up with the latest news in British Columbia, you may already know that the wildfires around the Kelowna area have led many to be displaced. Some have been evacuated from their homes, while others have lost theirs entirely. In any case, living through a disaster like this teaches you a lot, including how you can prioritize yourself in tough times. Getting to safety is always first and foremost, especially in situations where your survival is threatened. Next, you want to validate your loved ones, check in with your community, and manage your mental health. Even in difficult times, trust your intuition. It will show you exactly what you need to do. In this episode, you will learn about: When prioritizing yourself really matters. What happens when your body is just in survival mode. What happened in West Kelowna and why so many people were evacuated. Validating when our loved ones feel threatened and unsafe. The importance of prioritizing your community. Why evacuations are mandatory by law depending on the location of a fire. Understanding what you need in difficult times and being able to ask for help. Setting expectations with clients and why your mental health is more important. A tip for grounding yourself which can help during tough circumstances. Why holding space for others in their difficult times is so important. Why trusting your intuition matters even in difficult times. What living through tough circumstances might look like. Simple ways to put yourself first and recognize what really matters. How to help with the wildfires in BC if you feel called to do so. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Today we're joined by Laura Beauparlant. She is the founder and creative director of Lab Creative, the author of Brand Chemistry, and the creator of Brand Camp. Across her various offerings, Laura helps ambitious change makers and thought leaders turn their magic into powerful brands. Laura's Brand Camp methodology helps leaders uncover what they can't yet see. It brings them clarity, confidence, and pulls out the best of what makes their brand unique. This lays the foundation for creating a powerful brand. Aligned with authenticity, you can create your ideal level of success. In this episode, you will learn about: The life transition Laura is going through with her family. How your environment influences your habits. Why being an interesting person makes for an interesting brand. The starting point for creating a legacy brand and why it matters. The secret to how you can make putting yourself out there easy. Why you might want to consider putting off branding—and what to do first. How opening up to another perspective helped Laura realize her own magic. The best way to leverage AI tools for the messaging in your business. The downfall of AI in branding and where it can go wrong. Why authenticity and finding your true voice is crucial to growing your business. The types of content audiences are actually drawn to. Why Laura has decided she's breaking up with sales funnels. The pressure to grow your business beyond what makes sense for you. What it means to have a big, bold, beautiful life. What it means to be a wild woman: Doing life your way, showing up fully as yourself, and not dimming your light. Mentions: www.labcreative.ca/brand-camp Use code WARREN250 for $250 off ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Laura Beauparlant @labcreativeinc www.labcreative.ca Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Showing up online can feel extremely difficult—even exhausting—but it is so important. So how can you get over the fear and other obstacles to be able to start showing up consistently? With the right strategies, it is within your power to build your confidence and elevate your online presence. Yes, it can be intimidating to put yourself out there. But if what you put out there doesn't resonate with someone, they simply may just not be the right fit for you (and that's okay). At the end of the day, there are plenty of other people waiting for you to show up. In this episode, you will learn about: The various reasons why showing up online doesn't come easy. How comparison can make you feel deflated, and what to do instead. The fears you might confront when you prioritize showing up. How your social presence acts as a resume. Why it's more than okay to be repetitive on social media. What it means to have a "give no f's" mentality and why it matters. The importance of building your audience on authenticity and transparency. Who you're doing a disservice to by holding yourself back. Questions to consider using as a jumping-off point. A hot tip for creating focused content and why you should do it. How to drive engagement with your social media content. How showing up consistently helps you gain confidence faster. Why you should know (and show up on) the platform your audience is on. The biggest shift that's going to help you start showing up online. Mentions: https://www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Today we're joined by consultant, coach, and speaker Nicole M. Bianchi. Nicole works with leaders, executives, and teams to craft their small, brave moves and help them have tough conversations that keep them moving forward. If you want to tackle conversations and approach difficult situations in a more positive way, Nicole's book "Five Tough Talks: How to Lead Brave Conversations for Exceptional Results" will teach you everything you need to know. You'll also get a peek into these mindset shifts and strategies in this episode. In this episode, you will learn about: What a brave move is (versus what we tend to think it is). What Nicole noticed after working within Fortune 300 companies. How to build a backbone for tough but necessary conversations. The surprising percentage of people avoiding tough conversations. Five types of tough conversations and why they're important. How to drive stronger ownership and engagement both inside and outside the workplace. Mindset shifts that make small, brave moves easier. How a leader can instill hope into their team most effectively. What you can control in your business and how to focus on those intentionally. When Nicole's book is coming out and what it's the perfect guide for. Where to find her book and the additional tools you can find inside. How making space for high-stakes conversations can be a gamechanger. Understanding you don't have to go at it alone, and why you should lean into support. Why Nicole does something new on stage every single time. What it means to be a wild woman: Being authentically yourself—trying things, experimenting, and living your best wild life. ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Nicole M. Bianchi @nicole.m.bianchi www.nicolembianchi.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! What's the secret to creating a catchy social media bio, and why is it important? Your bio is important for attracting the right audience including clients, media, and more. Plus, it provides a valuable opportunity for including keywords which improve how your profile shows up in search results. In this episode you'll learn a few strategies for creating a bio that's clear, consistent, and eye-catching. You'll also discover common mistakes to avoid so you can create your most effective social media bio ever. In this episode, you will learn about: Why streamlining your messaging is crucial to your business. Who you may be attracting through your social media. The main obstacle as to why it's not easy to convey a great message in your bio. What having a great bio can do for you. Why people aren't going to Google anymore (and where they are going instead). The best image you can use across social platforms and why. What to avoid doing in your bio to keep it clear and concise. Tips for creating a profile and bio that looks unique. Who you should look to for examples and who you shouldn't. Why changing your bio often isn't a good idea. Specific updates that can make your bio confusing and what this could lead to. The importance of knowing your most important call to action. Real Instagram accounts you can look at as bio examples. How consistency across platforms helps you establish authority. Understanding your billboard statement and why it matters. Where to get more support in creating your own catchy bio. Mentions: https://www.wewildwomen.com/vip-day @jackieserviss @thewealthypractitioner ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com