Into The Wild 199. Typical Reasons Why Small Businesses Shy Away from Doing PR
Hey you wild women!
Have you been avoiding PR in your business? You're not alone. In fact, many business owners shy away from engaging in a PR strategy even though they're aware of the benefits, such as building mutually beneficial relationships, increasing authority, and boosting brand recognition.
On today's show, we'll explore the main reasons small businesses don't engage with PR—and why these reasons shouldn't stop you from taking advantage of a PR strategy that could bring you some really huge and exciting wins.
In this episode, you will learn about:
- What life has looked like lately, post-wildfire evacuation.
- Why podcasting is a unique and valuable tool in this AI-dominant landscape.
- Who you might think PR is for versus the reality of who it's actually for.
- The two main offerings you will find at We Wild Women and what they're all about.
- How limited resources impact engagement and interest in PR, plus what to do about it.
- Common misconceptions about PR and what you can actually expect from utilizing it.
- Why outsourcing your PR is always a better option than trying to do it on your own.
- The role your social presence plays in executing a successful strategy.
- Tips for creating and maintaining positive relationships with journalists.
- What it means to craft a consistent, compelling brand message and why it matters.
- How to measure PR success and the one result you don't want to prioritize first.
- Why being a creative content machine matters for a successful strategy.
- The importance of keeping up with trends for the greatest PR impact.
- The biggest mistake business owners make with their PR strategy.
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