Into The Wild

Hey you wild women! In today's episode we welcome brand storyteller and digital strategist Jessica Marola-Hugh. Jessica is the founder of StoryWell Marketing, a full-service digital marketing company that uses the power of social media to boost the success of small businesses. Jessica is passionate about providing white glove marketing services to female-led brands. At StoryWell, storytelling and coming from a place of complete authenticity is at the core of their approach. We'll hear Jessica expand on how this perspective can shift your life and business for the better. In this episode, you will learn about: What StoryWell marketing offers and who they typically serve. The moment Jessica felt inspired to start her own business. Why Jessica says marketing has been ingrained in her from a young age. What brand storytelling is and the crucial role it plays in marketing. How storytelling makes your business more relatable, interesting, and fun. How allowing other aspects of who you are into your business can benefit you. What happens when we let impressing others get the best of us. The best way to balance storytelling and sales within content and copy. Certain types of content you want to avoid if you want to be genuine. The importance of focusing on needs, pain points, and solutions on landing pages. The 80/20 rule of storytelling and what really results in a sale. How focusing on being yourself leads to more opportunities than focusing on selling. Why small brands can't afford to hide behind the camera. The mindset you have to master to feel confident in telling your story. What it means to be a wild woman: Juggling motherhood and business ownership in the messiest way possible. Mentions: www.wewildwomen.com/workshop www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Jessica Marola-Hugh www.instagram.com/heystorywell.ca www.heystorywell.ca Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Today we're joined by Nicole Pearl. Nicole is a small business PR and media strategist who teaches you how to land press—no budget, connections, or publicists required. As a media insider, she's passionate about sharing media secrets that allow you to bypass the gatekeepers and land your dream partnerships. Nicole shares why getting on TV isn't as intimidating as it seems, and provides her top tips for successfully pitching yourself for TV. She also discusses who you should pitch yourself to, what producers look for, and how to reverse-engineer a great pitch. In this episode, you will learn about: How to elevate sharing everything you are and what you do. How Nicole helps her clients access insider tips and avoid hiring an agency. Why so many people are justified in craving to be on TV. The opportunities getting on TV can bring to your business. Using media to grow your credibility and build brand awareness. What people expect from publicity versus what it actually is. Why Nicole says your press never expires. How to know whether or not you're a good fit for TV, and when you should go for it. What you can learn in media training and how it will help you land more opportunities. The role your social media presence plays in a successful pitch. Why getting on TV isn't as intimidating as you think. Who to pitch yourself to and which titles to look for. How you can utilize your ideal client avatar to reverse-engineer your pitch. The power of following up on your pitch and how to do it with the right formula. What you can discover in Nicole's "Get on TV" guide. What it means to be a wild woman: Saying true to your own voice without getting sidetracked by what other people think. Mentions: www.wewildwomen.com/sidelines-to-headlines ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Nicole Pearl www.instagram.com/nicolepearlbeautygirl www.nicolepearl.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Ready to learn the secrets of organically growing your website traffic? Abbey Oslin, the co-founder of Duo Collective, is our guest in today's episode. Abbey specializes in implementing authentically-driven SEO strategies that help drive traffic and sales. SEO can seem intimidating, but it doesn't have to be. By using the right tools and putting yourself in the shoes of your audience, you can drive more traffic to your website. In this episode, you'll learn more the benefits for SEO, how to create strong keyword lists, and basic SEO tips that you can start applying right away. In this episode, you will learn about: Why people find SEO intimidating and what it actually stands for. Why SEO tends to create higher engagement than other marketing strategies. How optimized blogs promote increased traffic to your site for years. What a backlink is and how it works. How your domain authority influences your ranking on Google and why it matters. The benefits of becoming "trustworthy" in the eyes of a search engine. How Google Analytics can help you gain insights on your web traffic. Expectations of SEO versus what SEO actually does. How thinking like your audience helps you build better keyword lists. Cost-effective SEO tools that can help you find high-quality, valid keywords. Why you shouldn't get hung up on technical SEO, and should focus on sounding like a person. The most advantageous places to use your keywords. Why knowing what makes your content unique matters and where to emphasize it. How Instagram has integrated SEO and the difference it makes for search. Why updating your old content is just as important as creating new content. What it means to be a wild woman: To step out of your comfort zone and do things that scare you; having goals that freak you out a little bit. Mentions: www.wewildwomen.com ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Abbey Oslin ● www.instagram.com/abbeyoslin ● duocollective.com Connect with Renée: ● @renee_warren ● @we.wild.women ● www.wewildwomen.com

Hey you wild women! On this episode of Into the Wild we're discussing the importance of niching down if you want to increase your revenue. It's also important to acknowledge that it's not all about boosting your bottom line. Niching down also helps build your authority, solve your clients' problems more effectively, and streamline your marketing strategy. The more you know and understand who you're serving and their needs, the easier it is for you to show up and connect with them. Niching down also lends itself to long-term brand consistency and your business longevity. In this episode, you will learn about: Why niching down is especially important to your growing business. How understanding who you're serving and what they need benefits you. A detailed definition of what a niche actually is. What the "halo effect" is and how niching down relates to it. How niching down makes content creation much easier. Why losing followers isn't always a bad thing. What you can do to reduce competition in your industry. The secret to bringing effective solutions to your clients' unique problems. How niching down makes your clients easier to connect with and find. Tips for using your niche to give you an edge on your competition. How getting specific with who you service automatically increases your revenue. The power in identifying and solving specific core problems. Why you should consider identifying what your ideal client looks like. How knowing your niche lays the foundation for a successful PR strategy. The best time to reintroduce or revisit who your ideal client is. Mentions: www.wewildwomen.com/workshop ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network. Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it this way, imagine the impact of having a host, guest, and listeners all in the same room. Committing to holding this space is a big investment, but the potential is massive. In this episode, you will learn about: The "XY" problem in content marketing and the approach Erin takes to it. What most podcast hosts tend to chase—and why they shouldn't. The tech missing in podcasting and what's expected to change. Why it's important to approach podcasting with a co-creative energy. Who is and is not a good fit for Story Studio Network. The one thing you should do before you launch your own podcast. The biggest initial hurdles people hit in podcasting and where people drop off. Why Erin decided to jump ship from broadcasting and what she went into next. The difference between a podcast and a branded podcast. Stats of the average podcast listener and why it's powerful to know. Why creating a podcast has to be fun. How branded podcasting enhances a solid PR strategy. How podcasting picks up what's being left on the table by traditional media. The biggest thing stopping people from starting a podcast. What it means to be a wild woman: Remembering being a woman means you're the most powerful being on this planet—a creator. Mentions: www.wewildwomen.com/workshop ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Erin Trafford www.instagram.com/its.erintrafford erintrafford.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Learn valuable tips and frameworks for successfully pitching yourself as a podcast guest, including the benefits of being a guest, showcasing expertise, and building relationships. Discover how being a guest can boost business and brand awareness, and the importance of a personalized PR strategy. Learn how to build a media list, craft an effective pitch, and prepare as a guest for interviews.

Hey you wild women! In this episode we're joined by Milou Pietersz, Founder and CEO of Simply Media, a content marketing agency. She specializes in helping creators and brands turn into content machines through a multi-channel strategy. She firmly believes if she can give practical tips to help women entrepreneurs grow their business, her work is complete. During the episode, Milou shares best-practice tips for leveraging AI when creating content in your business. She also shares tips for increasing your output volume without sacrificing the quality of your content. In this episode, you will learn about: Milou's background in media and advertising. Why Milou decided it was time for a rebrand, and how that's shaped her business today. Why she felt drawn to build a business in marketing. How Milou took her dream and built it on her own. Why a 10,000-follower count shouldn't be on your list of social media goals. How to attract right-fit clients and scare away the people who don't fit. Why she won't take on clients who don't have a funnel in place. How to set yourself up for success when creating content using AI. The limitations of AI, as well as what it can actually help you accomplish. Great AI tools you can start using today to get your time back. Modern strategies that actually work for growing a business using social. One thing all successful accounts have in common. How producing long-form content can make your life easier. The importance of defining your goals and tailoring your strategy accordingly. The type of mindset and approach that makes a person great at social media. What it means to be a wild woman: Showing up as your unapologetic self and not caring what people think of you. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Milou Pietersz www.instagram.com/miloupietersz simplymediadvertising.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Learn how to build your authority and boost your brand, including marketing strategies, the importance of social media, niche content, and the ABC method. Discover the power of vulnerability in building authority and the significance of time and money management. Don't forget to check out their upcoming workshop!

Hey you wild women! Today we're joined by best-selling author, speaker, and entrepreneur Jessica Dennehy. Through her books, speaking events, and stage presence, she empowers entrepreneurs to create dynamic brands and fearlessly pursue their happiness. For Jessica, making the changes you desire comes down to being selfish—something more women need to do more often. Jessica is on a mission to help people find success and happiness by putting themselves first. In this episode, you will learn about: How and when Jessica started her entrepreneurial journey. What she does now at her consulting business Pivot & Slay. How Jessica defines success and how she's shifted to meet her version of it. What her transition from attorney to luxury barber shop owner looked like. The role Jessica played in creating the business and why it changed over time. Why you don't need to be an expert in an industry before you start a business in it. The difference between self-care versus being selfish, and why they're both important. Jessica's journey to becoming selfish and what she learned along the way. Why being selfish is actually a superpower. How Jessica became "blah mommy," how it influenced her kids, and what shifted. Why showing up as yourself matters to the success of your business. What being selfish might look like for you personally and professionally. Why the term selfish really needs to be redefined. What a recent concussion helped Jessica realize and the positive impact it had. The small way you can start being selfish in your life right away. Who Jessica's book "Selfish is a Superpower" is meant for and where to find it. What it means to be a wild woman: Running down the beach with your hair in the wind—doing what you want at any moment. Mentions: www.wewildwomen.com/vip-day www.wewildwomen.com/workshop ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Jessica Dennehy www.instagram.com/thejessicadennehy jessicadennehy.com Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Hey you wild women! Today we're discussing five reasons why you have to suck at something before you can make it big. While it would be great to skip to the finish line, doing something not-so-well is the secret to becoming proficient at it—and there's so much to absorb along the way. You can't avoid getting through the beginner stage for anything you truly want to be good at. Don't get in your own way on the path to success. Instead, fall back on all the reasons you need to do something that feels really difficult over and over again. In this episode, you will learn about: The milestones most podcasts don't make it past. What you can do when launching a podcast to make it successful. Why greatness requires you to be controversial. How going against the grain promotes your overall success. The recent controversy with The Rock and Oprah and how it reflects on those hurt by it. Why skipping day one simply isn't an option. What staying committed to your growth looks like and why it matters. How the barrier to entry has changed to most things over time. Why it's important to show up even when you really don't feel like it. What percentage of improvement you should aim for day after day. How sucking at something puts you on the fast-track to understanding the process. How struggling helps you build resilience, and who to turn to for support when you need it. The things I've sucked at personally and professionally, and what I learned along the way. The underlying reason you might be sucking at something. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com