Into The Wild 208. Unlocking the Power of Podcast Analytics to Maximize Guest Appearances with Erin Trafford
Hey you wild women!
Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network.
Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it this way, imagine the impact of having a host, guest, and listeners all in the same room. Committing to holding this space is a big investment, but the potential is massive.
In this episode, you will learn about:
- The "XY" problem in content marketing and the approach Erin takes to it.
- What most podcast hosts tend to chase—and why they shouldn't.
- The tech missing in podcasting and what's expected to change.
- Why it's important to approach podcasting with a co-creative energy.
- Who is and is not a good fit for Story Studio Network.
- The one thing you should do before you launch your own podcast.
- The biggest initial hurdles people hit in podcasting and where people drop off.
- Why Erin decided to jump ship from broadcasting and what she went into next.
- The difference between a podcast and a branded podcast.
- Stats of the average podcast listener and why it's powerful to know.
- Why creating a podcast has to be fun.
- How branded podcasting enhances a solid PR strategy.
- How podcasting picks up what's being left on the table by traditional media.
- The biggest thing stopping people from starting a podcast.
What it means to be a wild woman:
- Remembering being a woman means you're the most powerful being on this planet—a creator.
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