Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue #65This interview is with Eric Beard, whom I met at SXSW2013. Eric is Founder and Editor-in-Chief at "A Football Report". In this conversation, we discuss the AFR site and business model, how brands can participate as well as some fun banter about football, or soccer as it's called in the US. It's sort of "Marketing over Football" (to ape one of my favorite podcasts by John Wall and Christopher Penn @ Marketing over Coffee). Enjoy the show.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #64 --This interview is with Dorie Clark, whom I met at SXSW2013. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published with the Harvard Business Review Press. A former presidential campaign spokesperson in the US, and a professor and lecturer at some of the most prestigious institutions, Dorie is also a frequent contributor to Forbes and the HBR. In this interview, we discuss what it means to define your personal brand, how to measure it and some of the key issues for individuals -- including the CEO -- to develop a personal brand within the company. Some great insights. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #63 -- This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation, we discuss the challenges of making a good eCommerce experience, the difficulties for a luxury brand in eCommerce, some tips and tricks on improving the checkout process and more. Christian shares with us some great and concrete insights.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #62 -- This interview is with Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media. Vice are publishers, aggregators, curators, and social platforms. As Director of Platform at Vice, Sterling's job is to help them navigate that world and position them across every place the audience can find them. I believe that the lessons for brands are multiple. A stimulating discussion to say the least. Enjoy the show!If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #61 -- This interview is with Giles Corbett who runs Libon, as part of the Orange Group. Libon, formerly Live Better On, is an OTT service that provides a radically different experience to voice mail. In this interview, we discuss the Libon business, how it works within the Orange context and some of the prospects for the future.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #60This interview is with Doug Hewett, who is the co-founder -- along with Brook Calverly -- and Managing Director at People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes from a strong background in branding via the Engage Group and then at Interbrand. Doug and I share a number of common passions and connections. In this podcast, we discuss the challenges faced with organizations in becoming social businesses, including the pitfalls and roadblocks of making the necessary transformation. A vital topic and I hope you'll find a vibrant conversation for anyone interested in branding. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based out in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a social media and business tool, specialized for professional salons. In fact, Valorie has a strong international background in the beauty business, having worked on the salon business software side. Since it's an area of predilection for me, I wanted to invite Valorie on the show to discuss the opportunities and challenges for small businesses, such as hairdressing salons and spas, to use digital and social media to drive their business. Hope you enjoy the show!Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast. Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #58This interview is with Francis Pisani, a truly polyglot esteemed journalist, author and academic from France, who has taught at some of the most established institutions in the world, including Stanford, UC Berkeley, and Universidad Iberoamericana in Mexico. In 2011, Francis launched Winch5, a worldwide tour looking at innovation in its different forms. In this interview with Francis, we discuss some of his lessons learned from his voyage around the world, how innovation is happening in surprising and different ways, and how countries, cities and companies are looking to insert innovation into their DNA. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #57This interview is with Patrick Powers, a Danish-born entrepreneur, living in greater London. Patrick, who has written a couple of books, runs a vibrant entrepreneurs club in England and works on helping SMBs on their email marketing and social media strategies. If you are interested in social media and email marketing, hopefully you will enjoy Patrick's perspective as well as some tips and tricks and a special offer for his program. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #56 -- This is a first for this Show. As you know, usually we talk branding and digital marketing. But this time, I have recorded a show based on one of my deeply personal passions and something that has been driving me for some 21 years. It regards history -- specifically a part of WWII history that has been left outside of the normal focus. I had the chance to catch Jan Thompson, Professor of Radio-Television at Southern Illinois University Carbondale, just before she had the world premiere of her feature length production, entitled "Never the Same, The Prisoner of War Experience." I hope you will enjoy the hiatus from the normal digital marketing topic to listen to Jan's remarkable journey.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)