Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #203 — This interview is with Marcus Tandler, or @mediadonis, one of the premier and longest standing experts of SEO, or Search Engine Optimization. Marcus is now co-Founder and CEO at OnPage.org, a software that provides a way to create better, faster and safer sites, with the vision to make the Web a better place. He is also a lecturer at the Universities of Applied Sciences in Erding and in Würzburg. In this podcast, we discuss the state of the union in SEO, some of the key tips and tricks, the importance of social media and what a brand needs to be doing to get ahead when it comes to natural search.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #202 — This interview is with Sarah Van Mosel, Chief Commercial Officer at Acast, a global podcast platform that provides premium hosting, distribution and monetisation services. Previously, Sarah had a senior leadership position at NY Public Radio, dealing with the podcast opportunities at radio. In this interview, we talk about podcasting trends, why podcasting is such a powerful channel and how brands are or could use the podcast media.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #201 — This interview, recorded last week at the GEN 2016 Summit, is with Siobhan McHugh, one of the world’s premier experts on podcasting. Siobhan is also an oral historian and author of 6 books, including the award winning, The Snowy, The People Behind the Power. In this podcast, we discuss Siobhan’s favourite podcasts, why podcasting is such a powerful tool, what makes for a great podcast and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #200 — This interview is with Jeffrey Kofman, the Emmy award-winning foreign and war correspondent, who is now CEO and co-founder of a really fascinating startup TRINT. Trint is a platform for taking speech-based media and converting it in text. To quote Jeff, Trint transforms how newsrooms transcribe & share media content. Ideal for journalists and podcasters, TRINT also won the Start-ups for News award at this year’s Global Editors Network Summit 2016. In this podcast, we discuss the Trint offer, the positioning and strategy of this passionate project.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #199 — This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing 'non-traditional' communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing a content strategy, how to make exceptional content for a brand, what are the pitfalls, how does one evaluate success and how best to distribute content so that it is viewed by the right people. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #198 — This interview is with Simon Cocking, Senior Editor at Irish Tech News. Simon is an entrepreneur, coder and writer. In this podcast, we discuss tech trends, what are some of the most exciting areas in new tech, including drones and biotech, the Irish tech scene, some amazing startups as well as what drives the growing success of the Irish Tech News.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #197 — This interview is with Pete Downton, Deputy CEO of 7Digital, a publicly traded agency that has a digital music platform, with nearly 50 million tracks powering 50 music services around the world. In this podcast, we discuss the state of the music industry, some of the most important trends in music, including the role of the DJ, as well as MQA and the technological advancements in digital music quality, what it takes for musicians to succeed today and more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #196 — This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the OMNICOM Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media as voted on Forbes. In this conversation, we discuss how to execute strong branding, the right mix between communications and experience, employee engagement vs customer centricity, and how to bring simplicity and clarity to your brand and organization.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #195 — This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, City University of New York (CUNY) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. Where social marketing is about driving a higher purpose, there is much for business to pick up on, especially in changing consumer behaviours. We talk about several really interesting cases.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #194 — This interview is with Erik Bernstein, Vice President at Bernstein Crisis Management. Working alongside his father, the renowned Jonathan Bernstein, the publisher of Crisis Manager and author of Keeping the Wolves at Bay, Erik has has been working on crisis management since 2009 through the massive changes brought about by the Internet and Social Media. In this discussion, we talk about the challenges that companies have in spotting and managing crises, as well as exploring the issues of transparency, speed and trust.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)