Minter Dialogue Episode #195 — This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, City University of New York (CUNY) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. Where social marketing is about driving a higher purpose, there is much for business to pick up on, especially in changing consumer behaviours. We talk about several really interesting cases.
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Leadership, Brand Strategy & Transformation - Minter Dialogue