Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Leadership, Brand Strategy & Transformation - Minter Dialogue

Latest episodes

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May 6, 2018 • 50min

Exploring and Exploiting IoT Internet of Things with Will Donovan, founder of Atmos XR (MDE276)

Minter Dialogue Episode #276 Will Donovan is founder and CEO of the non-profit Curtis Leadership Foundation, helping to prepare future leaders and innovators to embody their values, build trust, harness their inspirations and launch future-proof careers. He's also founder and CEO of Atmos Digital, helping to deliver XR or "Extra Reality" services to companies leveraging the IoT. Will is extremely passionate and visionary. We discuss his Atmos XR venture and vision, some fascinating use cases and well as how companies should be/could be looking at IoT.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Apr 29, 2018 • 40min

Innovation, Digital Transformation and Digital Darwinism with Tom Goodwin (MDE275)

Minter Dialogue Episode #275 Tom Goodwin is a repeat guest on the show, last one was back in 2015. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He's an industry provocateur and is massively followed on LinkedIn, contributing frequently to titles such as the Guardian, TechCrunch, Forbes, Wired, British GQ, Advertising Age and the World Economic Forum. In this podcast, we look at the key ingredients for driving change, how brands and organisations need to adapt to survive including the need for a rehumanisation of business.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Apr 22, 2018 • 39min

Transformation and Inspiration, Up Close with Seth Godin (MDE274)

Minter Dialogue Episode #274 Seth Godin is an author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this conversation we dig into transformation. How to make change happen, the keys to making a long-term strategy work, the weirdness in the marketplace, GDPR and permission marketing as well as his AltMBA executive MBA startup and podcasting. A full, punchy and informative interview.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Apr 15, 2018 • 38min

Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Minter Dialogue Episode #273 Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with influencers, as well as the discovery of an interesting platform for publishing your book.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Apr 8, 2018 • 45min

Driving the Triple Bottom Why for enhancing your brand's storytelling and marketing with Marissa Feinberg (MDE272)

Minter Dialogue Episode #272 Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it's about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we look at how to make that alignment happen, what are some of the keys to making empathic values-based storytelling as well as the challenge of cutting through the noise with content distribution.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Apr 1, 2018 • 39min

The Opportunities and Use Cases of Artificial Intelligence for Business with Rob McCargow @robmccargow (MDE271)

Minter Dialogue Episode #271 Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on artificial intelligence. He's mission-led and has been leading the debate about how AI can do good for the world. In this conversation, Rob and I look at the opportunities for AI in business, why and how businesses should onboard the technology, the need for ethics and data governance, the place for AI in digital transformation, the minefield of legislation and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Mar 25, 2018 • 39min

Meaningful Entrepreneurialism - The 10 Minute Mind with Monique Rhodes (MDE270)

Minter Dialogue Episode #270 Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on music projects with some of the most well known inspirational teachers in the world including the Dalai Lama. Monique also founded the 10-Minute Mind, a truly wonderful online guided mindfulness programme. I consider her mission meaningful entrepreneurialism. In this interview, recorded at SXSW, Monique shares with us the inspiration and motivation for her work, not only what makes the 10 minute mind work so well, but her driving purpose. A marvelously inspiring person. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Mar 18, 2018 • 31min

Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Mar 11, 2018 • 46min

The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist (MDE268)

Minter Dialogue Episode #268 Jeremy Waite is author, evangelist for Watson & Global Leader of CMO Programs at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key trends in AI, how companies can best use AI to fit their strategy, the use of AI in storytelling and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Mar 5, 2018 • 35min

The remarkable story of Starling Bank, a new generation of bank founded by Anne Boden (MDE267)

Minter Dialogue Episode #267 Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied Irish Banks and Head of EMEA, Global Transaction Banking for RBS and ABN AMRO) is an entrepreneur and pioneer on a mission. This podcast comes hot on the heels of Starling having just won "Best British Bank" and "Best Current Account" at the @BritBankAwards. In this podcast, we discuss Anne's journey, the challenges of being a challenger, her biggest surprises, her blueprint for success, open banking, fintech and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

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