Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Apr 14, 2019 • 37min

The Making of a Hero Executive with Jeffrey Hayzlett, Entrepreneur, Speaker and Best-selling Author (MDE323)

Minter Dialogue Episode #323Jeffrey Hayzlett is a Primetime TV And Radio Host, Keynote Speaker, and author of the best-selling business book The Hero Factor, How Great Leaders Transform Organizations and Create Winning Cultures. Jeffrey focuses on transformation, leadership, innovation, and change management to drive business growth, having bought and sold over 200 businesses. On Jeffrey's site, he writes: WARNING: Low energy, bad attitudes, negative moods, are ALL symptoms of a MUCH bigger problem! In this conversation we talk about the journey to becoming a Hero company, overcoming some of the constraints and challenges in the making of a purpose-led company that makes money.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Apr 3, 2019 • 45min

Insights of a Great Negotiator with Chris Voss, best-selling author and CEO of the Black Swan Group (MDE322)

Minter Dialogue with Chris VossChris Voss was the former FBI lead international kidnapping negotiator and now runs the Black Swan Group, a strategy consultancy. He is also the author of negotiation best-seller, "Never Split The Difference." In this conversation with Chris, we talk about the art of negotiation, and the art of making a deal, the role of negotiations in business and in life, how to distinguish between real and fake opportunities and the power of calm. We talk about BATNA and various negotiation techniques, as well as some of his experiences, and the importance of empathy in negotiating among other big topics.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Mar 31, 2019 • 40min

How to Use AI in Marketing with author and keynote speaker, Katie King (MDE321)

Minter Dialogue Episode #321Katie King is a keynote speaker and consultant on AI and digital transformation. She runs Zoodikers, a consultancy and content marketing agency. She's also author of the brand new book, AI in Marketing, that looks at how AI and machines are reshaping the business landscape. In this conversation with Katie, we dig in on the usages of AI in marketing, how companies should approach on boarding AI in their sales and marketing efforts, the difference between personification and personalisation, and we hear from Katie about many useful tips for marketers who are looking to drive their brand with tech.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Mar 24, 2019 • 47min

Unpacking the Subscription Model - How to Succeed in Turning Up Sales with Patrick Campbell (MDE320)

Minter Dialogue Episode #320Patrick Campbell is Co-Founder & CEO of ProfitWell and has seen inside more subscription and SaaS companies than anyone else in the world. By using their proprietary industry data on 8,000+ businesses, they help some well known companies (like Zapier and Wistia) identify the best pricing and growth opportunities that are working today. In this conversation with Patrick, we discuss the ins and outs of subscriptions, the keys to creating a successful sub model, the mistakes to avoid, we explore the freemium model and also peal back the Profitwell story and Patrick's overcoming a major personal challenge.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Mar 17, 2019 • 36min

Scaling Life to Find Your Purpose - Lifescale with Brian Solis (MDE319)

Minter Dialogue Episode #319Brian Solis is an eight-time author, futurist, celebrated keynote speaker and Principal Analyst at Altimeter, a Prophet Company. In this conversation with Brian, we discuss his latest book, Lifescale, which was officially launched at SXSW 2019 in Austin. Lifescale is Brian's recent journey through burnout and how he clawed his way back to finding purpose and his North Star. We discuss his process, the challenges of finding purpose in this hyper-connected crazy world, as Aslan calls it.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Mar 10, 2019 • 40min

Talk Triggers to Get Your Brand Talked About and Heard with Jay Baer (MDE318)

Minter Dialogue Episode #318Jay Baer is a 7th generation entrepreneur, a New York Times best-sellingauthor of 6 books and the founder of 5 multi-million dollar companies. His latest book makes for a great read as it's all about getting your brand to stand out with these famed "Talk Triggers." In this podcast, Jay and I discuss how your brand can look to stand out, develop an enduring word of mouth strategy and create a buzz that is sustainable. Jay has a number of great constructs and insights that he spins via some concrete use and business cases.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Mar 3, 2019 • 47min

Talking the future of Artificial Intelligence with Jeremy Waite, CSO at IBM Watson (MDE317)

Minter Dialogue Episode #317Jeremy Waite is the Chief Strategy Officer (CSO) of IBM Watson. Jeremy's a master storyteller, speaker, author of 3 books and host of the wonderful and timeless 10 words podcast. In this conversation, we discuss the state of AI, some of the prowesses of IBM's Watson, challenges of implementing AI in business and much more.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Feb 23, 2019 • 43min

The Disruption Economy, New Tech and Innovation Trends and Making the World a Better Place with James Bidwell (MDE316)

Minter Dialogue Episode #316James Bidwell is author of the best-selling Disrupt! 100 Lessons in Business Innovation, Chair of the innovation & tech trends observatory Springwise and co-founder of Re_Set, a leading transformation and innovation consultancy for the disruption economy. In this conversation, James and I discuss and spar about the most important new tech trends, some of the key lessons about innovation from his book, Disrupt!, what leaders need to do to succeed in digital transformation, and how tech can help change and improve the world.Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Feb 16, 2019 • 40min

The Non-Obvious Trends for 2019 with Rohit Bhargava (MDE315)

Minter Dialogue Episode #315Rohit Bhargava is a leading authority on marketing, trends and innovation and a WSJ best-selling author, with his annual hit book on trends: Non Obvious, How to Predict Trends and Win the Future, with new trends for 2019. Before founding the Non-Obvious Company, Rohit spent 15 years as a marketing strategist for Ogilvy and Leo Burnett. In this conversation with Rohit, we discuss some of the new non obvious 15 trends and how to become a better trend curator.Please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Feb 10, 2019 • 46min

The Importance of Design and Brand in Business Building with Marty Neumeier (MDE314)

Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a business thriller called, "Scramble, How agile strategy can build epic brands in record time." In this conversation with Marty, we talk about the importance of having a designer mindset in business and the challenge of building a superior brand in today's tech-infused world.Please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

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