The Andrew Faris Podcast

"We need to diversify our ad spend away from Facebook!" That's one of the most common things I hear ecom operators & marketers say right now, and it's mostly a bad idea. In this episode, I'll explain to you why the better path is to focus more resolutely on the best opportunity for efficient customer acquisition at scale–Facebook–and only diversify if and when the conditions are right for it. Follow Andrew on Twitter: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro Music: "Tell Me Mama" by The Devious Means Outro Music: "Rusty Little Scissors" by The Devious Means

It's the last day of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. To close out the week, I just couldn't stay away from my business partner, friend, and former CTC & 4x400 colleague and boss, Taylor Holiday. Taylor's got one last tip for BFCM focused on making sure you understand your finances. As he's said elsewhere: the next DTC winners will be those who are operationally excellent, and he's got some help for you to do that here. You can follow Taylor on Twitter at @TaylorHoliday, work with Common Thread Collective by visiting their website, and/or click here to check out CTC's learning & early stage growth community, Admission. Follow me on Twitter at @andrewjfaris. Work with me at www.ajfgrowth.com. Email me with questions or thoughts at podcast@ajfgrowth.com. Intro & outro music: "Holiday" by The Devious Means

Day 4 of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. Today's episode might be the silliest Andrew has ever gotten on this show while still being loaded with ecom insight, both of which are thanks to the guest, Cherene Aubert. Cherene is currently the Head of Growth at Bobbie Baby and formerly the Director of Strategy at Common Thread Collective, where she and Andrew got to work together. You will LOVE this episode. You can follow Cherene on Twitter at @ChereneAubert (slide into DM's: she might even be willing to consult a little for your brand). You can also shop her incredible ecommerce store, Official Shoppe.  You can follow Andrew on Twitter at @andrewjfaris and explore working with him at www.ajfgrowth.com. Intro & outro music: "Holiday" by The Devious Means

It's Day 3 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. Today on the show it's Lauren Schwarz, owner of The Loft 325, a creative agency that does one and only one thing: makes you ad creative that actually sells product. Lauren's got great input on the simple truth about BFCM creative. You can follow Lauren on Twitter at @loft325 (www.twitter.com/loft325) or work with her and her team on either an ongoing creative retainer basis or just to get some well-crafted UGC by visiting www.theloft325.com. You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & outro music: "Holiday" by The Devious Means

It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the most actionable tip of the bunch for the week, and it caught Andrew totally by surprise. If you love what Sean says here, follow him on Twitter at @seanecom, and be sure to buy yourself and someone you love some products from www.ridge.com during the holidays this year. You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & Outro Music: "Holiday" by The Devious Means

So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each. Reach out to Fire Team at www.fireteam.is and make sure to follow Jess on Twitter at @hirefireteam (www.twitter.com/hirefireteam). You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & Outro Music: "Holiday" by The Devious Means

Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to. Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris). Work with Andrew: www.ajfgrowth.com

Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere. To work with Mandi, visit www.residentconsulting.com. You can also follow her on Twitter @mandimoshay (www.twitter.com/mandimoshay). Follow Alex P (@heyitsalexp) on Twitter: www.twitter.com/heyitsalexp Follow Chad Ross (@chadross_) on Twitter: https://twitter.com/chadross_ Want to stay up with Andrew? Follow him on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) or work with him by visiting www.ajfgrowth.com.

Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & outro music: "Holiday" by The Devious Means