The Andrew Faris Podcast

Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to. Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris). Work with Andrew: www.ajfgrowth.com

Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere. To work with Mandi, visit www.residentconsulting.com. You can also follow her on Twitter @mandimoshay (www.twitter.com/mandimoshay). Follow Alex P (@heyitsalexp) on Twitter: www.twitter.com/heyitsalexp Follow Chad Ross (@chadross_) on Twitter: https://twitter.com/chadross_ Want to stay up with Andrew? Follow him on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) or work with him by visiting www.ajfgrowth.com.

Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & outro music: "Holiday" by The Devious Means

Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3rrGAYc Simple Modern's Website: www.simplemodern.com Follow Mike Beckham on Twitter: @mikebeckhamsm Follow Bryan Porter on Twitter: @jbryanporter Follow Andrew on Twitter: @andrewjfaris Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

You can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3CsZROZ Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

Bonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & Outro Music: "Holiday" by The Devious Means

After founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

Andrew has a new podcast to go with his new business, and for the first episode, he's telling you all about both with the candor you've come to expect if you listened to "The Ecommerce Playbook" before. Follow Andrew on Twitter @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com. Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means