The Answer To The Single Most Important Question In Your Business

It's the most philosophical I've ever gotten on the podcast, and it's all around this question: why are you actually doing what you're doing in business? What's the point? And is it creating the kind of joy deep contentedness that you're longing for at the core of who you are?

This is an easier question to ask than to answer, but as my own business has filled up its capacity and my earning has exceeded my expectations, I'm working through it myself.

On this episode, I'm asking these questions and telling you my answers.

EPISODE HIGHLIGHTS

• [00:00:19] What are you building for?
• [00:04:52] Selling your business.
• [00:05:36] Business Valuation and Acquisition.
• [00:08:18] Success and Moving Goalposts.
• [00:11:24] Uncertain goals and values.
• [00:16:33] The problem with financial goalposts.
• [00:17:13] Pursuing contentedness.
• [00:20:11] Maximizing joy in life.
• [00:23:21] Pursuing joy in decision-making.
• [00:26:20] Leading a company well.

OTHER EPISODES REFERENCED IN THIS SHOW:

• "Andrew Youderian Surveys The Ecommerce Landscape" (Spotify, Apple)
• "Andrew's Quitting The Pod" - The Ecommerce Playbook Podcast (Spotify, Apple)

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠" by The Devious Means