Local Newsletter Insider

Struggling with newsletter revenue? Discover how to transform your audience into profit with face-to-face AI workshops. Dive into innovative strategies that enhance reader engagement, like unique local content and partnership opportunities. Learn efficient ways to teach ChatGPT basics while building relationships that pave the way for future business. Plus, get tips on designing eye-catching marketing materials using AI. It's all about starting small and leveraging the trust you've earned!

In this episode, TJ Larkin reconnects with John Apolinar of Scottsdale Scoop for a deep dive into practical strategies for growing a local newsletter business. They discuss what’s been working for John over the past two months, particularly his high-performing combination of Instagram DMs and in-person networking through the Chamber of Commerce.John breaks down how he tailors quick, engaging Instagram messages to reach high-ticket local businesses like med spas, lawyers, and luxury home builders. He also shares how he builds meaningful relationships at local events without coming off as salesy—and why that authenticity pays off. The two also explore the value of exclusivity in ad deals and pitching annual sponsorships with real marketing ROI.Whether you're building a local media brand or just looking to improve your ad sales approach, this episode is full of smart, actionable ideas. Connect with John Apolinar on Instagram @scottsdalescoop or learn more about his newsletter at Scottsdale Scoop.#LocalMedia#NewsletterMarketing#ScottsdaleScoop#AdSalesStrategy#InstagramMarketing#LocalBusinessGrowth#ChamberOfCommerce#PodcastMarketing#ContentMonetization#MediaEntrepreneur

In this episode, TJ Larkin is joined once again by Landon from Wichita Life—a returning guest and a pioneer in the local newsletter space. They dive deep into the operational side of running a successful local media business, including ad placement strategies, pricing models, and campaign management using simple tools like Google Sheets.Landon shares his evolution from an Instagram account to a full-fledged media brand with 30,000 email subscribers and multiple recurring sponsors like the City of Wichita. He breaks down how he sells primary, secondary, and baseline ads, how he prices them, and how he juggles ad slots across four weekly newsletters.He also details the process of launching a job board using Niceboard and how it contributes passive income while requiring minimal overhead. Plus, they talk event strategy—from annual meetups to innovative concepts like "Pitch a Friend" dating events—all aimed at increasing community engagement and brand visibility.Contact Landon / Wichita Life:Website: wichitalifeict.comJob Board: jobs.wichitalifeict.comInstagram: @wichitalifeict#NewsletterBusiness#LocalMedia#WichitaLife#CreatorEconomy#EmailMarketing#DigitalAds#JobBoard#CommunityEvents#MediaMonetization#ContentCreation

Kyle Scott, a local media veteran and entrepreneur known for founding Crossing Broad and the Buying Sandlot newsletter, shares insights on transforming passion into profit. He discusses how a humble beach-town newsletter grew to 17,000 subscribers, emphasizing the importance of owning your audience. Scott highlights strategies like savvy social media marketing, diversifying income sources, and the role of AI in content creation. He also underscores the value of community engagement and the benefits of in-person connections for authentic storytelling.

TJ Larkin shares a powerful concept that could revolutionize local newsletter monetization: the negative CAC model. Based on insights from a B2B newsletter called The Assist, TJ explains how strategic onboarding emails with affiliate-style offers can actually earn more than the subscriber acquisition cost in the first week.He illustrates how this could work in the local context using examples like med spas and dentists—businesses with high customer lifetime value (LTV) that may be willing to pay for introductions to the right audience. Through hypothetical but compelling math, TJ shows how even a 1% conversion rate on a strong welcome offer could zero out your Facebook ad spend.The episode finishes with practical advice on segmentation, automation, and surveying to match offers with the right subscriber demographics. This isn’t just theory—TJ is actively building and testing this model and invites others to collaborate or share insights.📬 Contact TJ: localnewsletterinsider.com#LocalNewsletter#NegativeCAC#MediaMonetization#NewsletterGrowth#CustomerAcquisition#EmailMarketing#DigitalMedia#LocalAdvertising#MarketingStrategy#SubscriberGrowth

TJ Larkin interviews Ethan Realander about his journey from finance to entrepreneurship through his Rolling Suds power washing franchise and Westchester Weekly newsletter. Ethan shares how he's acquiring subscribers for just 20-25 cents each and his vision for creating multiple revenue streams through these complementary businesses.The conversation covers newsletter design, content creation, and community engagement strategies. Ethan explains how he's building a team while TJ provides advice on advertising, networking, and scaling subscriber acquisition. Key takeaways include starting before you're "ready" and how local newsletters can serve as powerful marketing channels for related businesses.Connect with Ethan Realander at Westchester Weekly or through his Rolling Suds franchise in Westchester County, NY and Fairfield County, CT.#LocalNewsletter#SmallBusinessGrowth#ContentMarketing#Entrepreneurship#FranchiseOwnership#LocalMedia#NewsletterStrategy#EmailMarketing#CommunityBuilding#BusinessNetworking

TJ Larkin interviews Phat Chiem, founder of The 518 newsletter serving Albany, NY. With a background from the Chicago Tribune and Yahoo, Phat combines professional journalism with content curation, creating original stories alongside local event listings. This approach built 2,300+ subscribers in one year without significant ad spend.The 518's distinct branding draws on Albany's history, improving engagement and reducing acquisition costs. Phat shares growth tactics including leveraging Reddit communities, bartering with local businesses, and creating partnerships with events like First Friday Albany to build brand legitimacy.The conversation explores monetization beyond traditional ads, including creative sponsorships and content collaborations that support other business ventures. Phat discusses how his marketing agency, StoryCraft, benefits from the newsletter's audience and outlines plans for expansion into events, podcasting, and niche newsletters.Connect with Phat Chiem on Twitter @phatxchiem or at the518.com. Phat and his wife run StoryCraft, a boutique marketing firm specializing in content creation and brand storytelling.#LocalJournalism #NewsletterBusiness #CommunityMedia #ContentCreation #LocalMarketing #MediaEntrepreneur #Newsletters #LocalBranding #AlbanyNY #HyperlocalNews

TJ Larkin interviews Phat Chiem, founder of The 518 newsletter serving Albany, NY. With a background from the Chicago Tribune and Yahoo, Phat combines professional journalism with content curation, creating original stories alongside local event listings. This approach built 2,300+ subscribers in one year without significant ad spend.The 518's distinct branding draws on Albany's history, improving engagement and reducing acquisition costs. Phat shares growth tactics including leveraging Reddit communities, bartering with local businesses, and creating partnerships with events like First Friday Albany to build brand legitimacy.The conversation explores monetization beyond traditional ads, including creative sponsorships and content collaborations that support other business ventures. Phat discusses how his marketing agency, StoryCraft, benefits from the newsletter's audience and outlines plans for expansion into events, podcasting, and niche newsletters.Connect with Phat Chiem on Twitter @phatxchiem or at the518.com. Phat and his wife run StoryCraft, a boutique marketing firm specializing in content creation and brand storytelling.#LocalJournalism #NewsletterBusiness #CommunityMedia #ContentCreation #LocalMarketing #MediaEntrepreneur #Newsletters #LocalBranding #AlbanyNY #HyperlocalNews

TJ Larkin interviews Jas Singh about building the Winnipeg Digest to 25,000 email subscribers and 60,000 social media followers in one year. Jas explains why reels are essential for Instagram growth initially and how a simple landing page optimization cut his subscriber acquisition costs by 50%.The discussion covers monetization strategies, with Jas sharing his approach to selling $10,000 annual advertising packages with industry exclusivity. He outlines strategic partnerships for local events and markets, explaining his expansion beyond newsletters into a full local media company with multiple revenue streams.Follow Jas Singh on Twitter @creatingjas for more insights on building local newsletters and media companies. As founder of the Winnipeg Digest, Jas has grown his local media business to nearly 25,000 email subscribers and 60,000 social media followers in just one year.#LocalMedia #NewsletterGrowth #InstagramStrategy #LocalMarketing #ContentCreation #EmailMarketing #DigitalMarketing #LocalBusiness #MediaBusiness #Entrepreneurship

Shane Brady reveals how he built a local newsletter capturing 25% of his town's adult population. Working full-time, Shane creates compelling content in just one hour using AI and automation to analyze subscriber data and curate more effectively.He shares his monetization strategy that achieved a 90% ad slot sell-out rate for six months, explaining why simple subscription models work better than complex CPM pricing in small markets. Shane discusses expanding to multiple locations through partnerships and transforming his workflow with automated systems.Connect with Shane Brady on LinkedIn or Twitter @hoodieandshorts. His newsletters are BOQ Today and YGK Today, serving Belleville and Kingston, Ontario.#LocalNewsletters#ContentCreation#EmailMarketing#LocalMedia#SmallTownBusiness#NewsletterMonetization#ContentAutomation#DigitalPublishing#LocalJournalism#AIContentTools