Local Newsletter Insider From Zero to 25,000 Subscribers in One Year
10 snips
Apr 24, 2025 
Jas Singh, founder of the Winnipeg Digest, shares his insights after successfully growing his local media business to 25,000 email subscribers and 60,000 social media followers in just a year. He discusses the critical role of Instagram reels and landing page optimizations that cut subscriber costs by half. Jas explains innovative monetization strategies, including exclusive advertising packages and community event partnerships. He highlights the importance of engaging local audiences and leveraging giveaways for rapid growth. Follow him for more tips on local media success!
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Single-Purpose Landing Page Cuts CAC
- Send Facebook/Instagram traffic to a landing page that only asks for an email and contains no distracting links.
- Removing extraneous elements (like Beehive's 'read more' button) can cut subscriber acquisition cost by ~50%.
Rapid Growth In First Year
- Jas started Winnipeg Digest about a year ago and grew it quickly from zero to scale.
- He now reports nearly 25,000 email subscribers and ~60,000 social followers across platforms.
Use Instagram As A Sponsorship Funnel
- Treat Instagram as a funnel and a sponsorship product, not just a vanity metric.
- Use social content to build trust that lowers ad costs and enables larger multi-channel sponsorship packages.