Building a Local Newsletter Strategy

TJ Larkin interviews Jas Singh about building the Winnipeg Digest to 25,000 email subscribers and 60,000 social media followers in one year. Jas explains why reels are essential for Instagram growth initially and how a simple landing page optimization cut his subscriber acquisition costs by 50%.

The discussion covers monetization strategies, with Jas sharing his approach to selling $10,000 annual advertising packages with industry exclusivity. He outlines strategic partnerships for local events and markets, explaining his expansion beyond newsletters into a full local media company with multiple revenue streams.

Follow Jas Singh on Twitter @creatingjas for more insights on building local newsletters and media companies. As founder of the Winnipeg Digest, Jas has grown his local media business to nearly 25,000 email subscribers and 60,000 social media followers in just one year.

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