Local Newsletter Insider Instagram DMs + Chamber Events = Revenue
7 snips
May 22, 2025 John Apolinar, the founder of the Scottsdale Scoop newsletter, shares insights on growing local media through Instagram DMs and Chamber of Commerce networking. He reveals his tailored DM approach for targeting high-ticket businesses, emphasizing authentic relationship-building at events. John discusses the advantages of exclusive advertising deals and suggests launching a podcast to attract sponsors. He also highlights the importance of subscriber milestones and follow-ups to enhance sales, while stressing that human connections are essential for breaking local news.
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Use Short Instagram DMs To Start Deals
- Do DM local businesses on Instagram with very short, personalized messages that invite collaboration.
- Send 5–10 DMs daily and use them to set quick in-person meetings or get marketing contacts.
Pipeline Grew Quickly With Dual Tactics
- John described juggling a pipeline that grew from a few conversations to around 15 active prospects.
- The surge came after combining in-person Chamber networking with daily Instagram outreach.
Playful DM To A Big Law Firm Worked
- John used a playful DM to a big law firm praising their catchy marketing and offered a collab.
- That short message led to interest because it praised creativity and presented Scottsdale Scoop's audience.