The Traffic & Conversions Show

Michelle Fernandez
undefined
Jun 20, 2022 • 20min

5 Common Mistakes When it Comes to Driving Traffic that are Costing You Leads & Sales

Welcome back to the Traffic & Conversions Show! Have you ever felt like no matter how much you show up online, or how many DMs and emails you send, your business is stuck and your sales aren’t growing? In today’s episode, we’re diving into the 5 most common mistakes when it comes to driving traffic that are definitely costing you leads & sales. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
Jun 15, 2022 • 50min

Lessons Learned From Raising Twins with Danny Fernandez

Joining me today is my better half, Danny Fernandez and we’re talking all about raising our twins while working, lessons learned and spoiler alert…they didn’t turn out that bad!Let's talk about...How I felt I wouldn’t be the perfect mom if I was working and not with the kids 24/7How our work ethics taught our kids a lessonWhy quality over quantity is importantLetting go and trusting what we’ve taught will carry with our kidsOur different parenting style Teaching our kids to have respect for others and themselvesAllowing our kids to take advantage of opportunities given to themSHOW NOTES: https://themichellefernandez.com/podcast/146Links mentioned in this episode:Episode 32 : The Most Important Partnership In Your Business with Danny FernandezFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
Jun 13, 2022 • 12min

Hearing Crickets? How to Know if it's Your Offer or Your Marketing

Welcome back to the Traffic & Conversions Show!  Have you ever spent months and weeks on end getting ready to launch your offer, only to get zero response?  It’s discouraging and so disheartening. In today’s episode, I’m sharing how to distinguish whether it’s your offer or your marketing strategies that are causing your potential customers to get cold feet and leaving you frustrated and confused. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
Jun 8, 2022 • 46min

How to Get Featured on Media Outlets Even if You're Just Starting Out with Larissa Banting

Joining me today is Larissa Banting!  After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks.Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs. Today is all about how to get featured on media outlets even if you're just starting out!Let’s talk about…What publicity is and how it's different from other forms of marketingHow to know when you’re ready for publicityHow you can craft your story even if you think you don’t have oneHow publicity can help your business and use it even if you are an introvertHow quickly you could see a feature in a magazine or podcastTaking on your own PR vs hiring an agencyWhat to look for when hiring an agencySHOW NOTES: https://themichellefernandez.com/podcast/144FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
Jun 6, 2022 • 13min

How to Grow a 6-Figure Biz With a Tiny Ad Budget, Even if You’re Just Starting Out!

Welcome back to the Traffic & Conversions Show!  Do you ever feel that in order to grow a 6 figure business or have a 6 figure launch, you need to have a huge audience and a four or five figure ad budget?? The goal of hitting that 6 figure mark can be especially daunting for biz owners who are smaller or just starting out.However, even with a small marketing budget, it IS possible for any business owner to get to 6 figures (and beyond) and I’m sharing EXACTLY how to do that in today’s episode.If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
Jun 1, 2022 • 45min

How To Get More Clients with Nikki Nash

Joining me today is Nikki Nash who is a podcast host, Hay House author, and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.Today is all about how to get more clients!Let’s talk about…The biggest mistakes most people make when trying to get clients.What steps entrepreneurs should take before they try to get more clients and a few things you can do to stand out so clients choose you over your competitor. How to ask clients why they chose to work with you and how often you should be asking for feedback and surveying your clients.How marketing is just like dating!How business owners like YOU can get more quality leads.SHOW NOTES: https://themichellefernandez.com/podcast/142FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
May 30, 2022 • 16min

How to Get Off the Content Creation Hamster Wheel

Welcome back to the Traffic & Conversions Show! Do you ever feel like creating fresh, exciting content is a constant struggle that you’ll never win? In today’s episode, I’m sharing my top 9 tips for getting yourself off the content hamster wheel while keeping you and your business top of mind. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services here! Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
May 25, 2022 • 35min

The Neuroscience of Storytelling with Seth Erickson

Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. This episode is all about neuroscience and storytelling!We’re talking about…How to get clients binging on your marketing material like a good Netflix dramaThe difference between marketing and storytellingStructuring stories for an about me page on a website vs a landing page or a home pageHow to craft an identity to get others to create their vision if they decide to follow you on the journeySteps to take if you're just starting out even if you're not a startupDownload chapter 1 of Seth’s book, How To Hack Humans: Storytelling for Startups!SHOW NOTES: https://themichellefernandez.com/podcast/137FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
May 23, 2022 • 30min

When Is It A Good Time To Start Running Facebook Ads?

Welcome back to the Traffic & Conversions Show! In today’s episode, I’m sharing the top 4 ways to know when it’s a good time to start those ad campaigns, including how to know when you’re mentally and financially ready to invest. And if you are already running ads and getting lackluster results, you’ll want to listen to ensure you have these 4 things in place before you give up!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services here!Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
undefined
May 18, 2022 • 35min

Conversational Commerce with Paul Ace

Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits.Today is all about Conversational Commerce (AKA C-Com) and we’re gonna learn what EXACTLY that is and why it’s so important for your business!We talk about...What C-Com is and what it doesFinding the most profitable path of businessHow to understand the language of the customer in the marketWhat conversational copy is and how to know what kind of copy to write How to implement conversational commerce depending what level of scale you’re at SHOW NOTES: https://themichellefernandez.com/podcast/138FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app