

The Traffic & Conversions Show
Michelle Fernandez
The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social media strategies, content marketing, launching, copywriting tips, sales, productivity tips and mindset so you can create a business you love without burning yourself out.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over toOptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
Episodes
Mentioned books

May 16, 2022 • 17min
When SHOULD OR SHOULDN'T You Hire an Ads Expert?
Have you ever thought about taking the leap and hiring an ads manager, but don’t know if you’re ready or your business is ready?? I’m here to help you!Today is all about when you SHOULD or SHOULDN’T hire an ads expert.Let’s talk about…2 ways to tell when you’re ready to hire an agency4 questions to ask yourself if you should be doing them yourself or if hiring an agency is right for youWhat to do when you decide you’re readyIf you’re thinking of hiring an agency, I’d love to hear your vision and what you’re working towards to see if we’d be a good fit to work together or if you’re running your own ads and would like strategy and to learn agency secrets…send me a DM to @themichellefernandez and let’s chat!Links mentioned in this episode...Episode 59: How To Know When You're Ready To Hire An Ads ManagerCheers to growing your business with Facebook ads! Until next time, let’s grow your business together!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

May 11, 2022 • 9min
6 Tips for Writing Your Best Facebook Ads Headlines
Did you know the average Facebook ads conversion rate is 9.11%? This can mean a great return on investment if you’re able to keep your ad spend under control! This is the reason that Facebook is the most popular advertising platform because it's so powerful.So today is all about writing your best Facebook ad headlines so you can get the click and maximize your paid traffic.SHOW NOTES: https://themichellefernandez.com/podcast/136FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

May 9, 2022 • 12min
How to Grow Your Podcast with Facebook Ads
A sad reality about having a podcast is we spend more time creating content than distributing that content. In today’s episode, I’ll explain why using Facebook Ads can be a gamechanger when it comes to targeting the right audience, getting you more listens and downloads.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

May 4, 2022 • 55min
More Sales in a New York Minute with Jen Gitomer
Joining me today is Jen Gitomer. Jen is the Best-Selling Author of the book, Sales in a New York Minute. She is the host of the Breakthrough Babe Podcast and co-host of the show Sell or Die which she does with her husband, Jeffrey Gitomer. Jen is a master mindset coach and sales coach and she is here to help you put more profit in your pocket, so today is all about making MORE sales! I mean isn’t that what we’re all striving for?!Let’s talk about…Tips for resetting ourselves before a saleThe 4 steps Jen uses to process feelings and emotionsHow stories from the past stay with us and how they can affect setbacks in our businessSelling a high ticket, why you should consider it and why it’s good for profitJen shares her secrets to selling a high ticket and we dive into what to do with objections people bring up on discovery or sales callsSHOW NOTES: https://themichellefernandez.com/podcast/134FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

May 2, 2022 • 6min
Spring Clean Your Funnel For Conversions
If you’re struggling with sales, your funnels could be the root of the problem. With that being said, the key part of cleaning a funnel is knowing what to look for. Check out today’s episode to learn a 3-step process that will help you identify the gaps in and clean your funnel, leading to higher conversions.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Apr 27, 2022 • 26min
Facebook Ads for Local Businesses...What You Need To Know
If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?!Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode!So today is all about running Facebook ads for your local business!Let’s talk about…Why Facebook is one of the best ways to get in front of your target audience3 Facebook Ad Mistakes that local marketers make and how to avoid them3 different types of content that is awesome for generating leads and cultivating a loyal followingwhat kind of campaign objectives you should be using to run FB ads for this type of contentSHOW NOTES: https://themichellefernandez.com/podcast/132FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Apr 25, 2022 • 6min
How To Let Go Of What's Holding You Back
Are you holding onto things that are holding you back from making that next step in your business? In today’s episode, I talk about some ways that will help you commit to letting go and looking forward.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Apr 20, 2022 • 8min
The One Metric That Matters Most
Do you ever get caught up listening to other people that don’t know what you are trying to achieve with paid traffic OR who are only focusing on one thing?? This makes you start to second guess yourself and doubt your abilities and you veer from the plan.So today is all about the REAL metric that should matter most in your ad campaignsLet’s talk about…Understanding the purpose of each campaign you’re runningWhat metric or metrics to measure in video view campaigns, engagement campaigns, self liquidating offers and traffic campaignsIt’s important to understand the purpose of each campaign you’re running and know which metric or metrics you should be looking at to determine the success of your campaign.SHOW NOTES: https://themichellefernandez.com/podcast/130FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Apr 18, 2022 • 8min
It's Time To Declutter Your Digital Life
When is the last time you cleaned out your digital life?? Now It may be less noticeable than other types of clutter, like piles of papers on your desk, but having a lot going on in your phone, laptop, and digital folders can really take away from your productivity. So Guess what? It's definitely time to declutter your digital life and I'm sharing 4 ways to do this!SHOW NOTES: https://themichellefernandez.com/podcast/129FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Apr 13, 2022 • 20min
How to Build a Unified Content Marketing Plan
This episode is all about how to build a unified content marketing plan with 5 essential components to create your content ecosystem working together in harmony and 5 steps to start building your content ecosystem today!SHOW NOTES: https://themichellefernandez.com/podcast/128FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


