The Neuroscience of Storytelling with Seth Erickson

Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. 

He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. 

This episode is all about neuroscience and storytelling!

We’re talking about…

• How to get clients binging on your marketing material like a good Netflix drama
• The difference between marketing and storytelling
• Structuring stories for an about me page on a website vs a landing page or a home page
• How to craft an identity to get others to create their vision if they decide to follow you on the journey
• Steps to take if you're just starting out even if you're not a startup

Download chapter 1 of Seth’s book, How To Hack Humans: Storytelling for Startups!

SHOW NOTES: https://themichellefernandez.com/podcast/137

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