

Best Hour of Their Day | Podcast
Jason Ackerman / Jason Fernandez
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Follow us on all socials!
BestHourofTheirDay.com
Episodes
Mentioned books

Jun 19, 2024 • 50min
722. Making Nutrition A Priority In Your CrossFit Gym | Nicole Aucoin
Nutrition is the base of the pyramid, but it can be confusing how to implement it into your CrossFit Affiliate. Ackerman and Fern are joined by Nicole Aucoin from Healthy Steps Nutrition.
Nicole is a registered dietician and Affiliate Owner and is helping other gym owners build a successful nutrition program that impacts their members and grows their business.
Check out this episode to learn simple tactics to make nutrition a regular conversation inside your CrossFit Affiliate.
Learn more about Nicole and HSN Mentoring here:
https://growyournutritionbusiness.com/
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AFFILIATE OWNERS!
Want to grow your business and develop your team?
Learn more about Affiliate University:
https://www.besthouroftheirday.com/affiliate-university
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COACHES!
Want to develop your coaching and prep for your next credential?
Check out The Knowledge
https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Jun 12, 2024 • 57min
721. Successful By Association: CrossFit Gym Owners Grow Faster Together | Mitch Roehl
"Being able to choose to help somebody is really why we're put on this Earth."
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What Is Affiliate University? Check It Out Here:
https://www.besthouroftheirday.com/affiliate-university
Here's The Best Coaching Tool For CrossFit Coaches:
https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(02:11) - From Nicotine to Compassion: Mitch Roehl's Personal Evolution
(04:11) - Mitch's Strategy: Solving Problems with Financial Investments
(05:25) - Leveraging Community: The Power of Networking Among Gym Owners
(05:53) - Three Years In: Mitch Reflects on Growth and Realizations
(07:12) - Establishing a Supportive Group: Pacific Northwest Crew
(09:12) - Not Just Struggling Gyms: Successful Ones Need Help Too
(33:19) - Exploring New Business Avenues: Virtual Stores for Gyms
(36:27) - Coaching's Broader Impact: Beyond Physical Training
(43:21) - From Hobby to Career: Making CrossFit Sustainable
(51:31) - Mitch Today: Confidence and Vision for the Future
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Jun 5, 2024 • 25min
720. Saving Your CrossFit Affiliate: How to Avoid Burnout & Failure
As CrossFit Affiliate Owners, neglecting education risks your business. The most successful Affiliates out there embrace learning and seek mentorship constantly to protect and grow their future.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:28) - Recognition of Struggles and Identification of Common Issues in Affiliate Ownership
(04:33) - Seeking Information and Understanding Business Mechanics
(08:04) - Systematic Problem Solving and Strategic Implementation
(10:02) - Continuous Improvement and Feedback
(11:00) - Business as Interconnected Systems and Member Lifecycle Management
(17:06) - Addressing Constraints and Capacity
(22:19) - Asking the Right Questions and Seeking External Help
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

May 29, 2024 • 45min
719. Profitable Event Planning for CrossFit Gyms: From Parties to Profit
Here's how strategic event planning can boost your gym's profitability and strengthen your community.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:12) - Planning to Profit
(01:53) - Event Planning Framework
(06:02) - Understanding the Audience
(03:30) - Operational Planning
(05:34) - Sales and Revenue Targets
(17:48) - Strategic Calendar Management
(30:38) - Leveraging Events for Growth
(37:18) - Long-Term Business Sustainability
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

May 22, 2024 • 59min
718. Quitting Your 9-5 To Do The Thing You Love
Adam Fuller, CF-L4, quit his 9-5 teaching career to pursue building his CrossFit Affiliate, CrossFit Thin Air, and operating in it full-time. He also gives us the inside scoop on just what it took for him to earn his highly coveted CF-L4 credential.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(03:59) - Adam's Decision to Leave Teaching
(05:20) - Growth and Success in the Garage Gym
(08:08) - Personal Fulfillment from Career Change
(21:14) - Member Engagement and Community Building
(27:29) - Adam’s Preparation for Professional Development
(47:00) - Impact of High Standards in Coaching
(57:32) - Final Thoughts and Advice for Other Coaches
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

May 15, 2024 • 53min
717. Level 3 CrossFit Trainers Get A $3000 Bonus | Nicole Christensen
To truly excel as a CrossFit Coach, you must embrace the journey of continuous improvement and deeper knowledge. This process not only refines your skills but also enriches the entire community by setting a higher standard of excellence. By committing to personal and professional growth, you inspire others to do the same, creating a ripple effect of improvement and success.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:09) - New CrossFit Roots Location
(03:55) - Affiliate Summit in Denver
(04:59) - Importance of Leveling Up in CrossFit
(06:27) - Judges Course and Standards
(09:16) - Members Taking the Level One
(14:00) - Benefits of Level One Certification
(18:18) - Advantages of Level Two Certification
(22:59) - Mandate for Level Two Credential
(26:29) - Bonus for Level Three Certification
(31:00) - Professional Development in CrossFit
(35:41) - Distractions and the Level Three
(43:11) - Shifting Emphasis in CrossFit Community
(46:25) - Other Great Certifications and Seminars
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

May 11, 2024 • 55min
716. Sales Secrets to Double Your CrossFit Gym's Business | LASSO Framework
Focusing on refining your sales approach before increasing leads is key to growing your CrossFit Affiliate. Without an effective sales system, more leads only compound the issue, making your business more costly rather than profitable. Fern is joined by Blake and Sherman from LASSO as they discuss the strategy of enhancing your CrossFit gym's sales process to grow your membership base and increase your revenue.
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Learn More About Affiliate University: https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:07) - Closing a Successful Gym
(04:09) - Struggles with Selling or Closing Gym
(06:17) - Post-Gym Closure Reflections
(09:28) - Impact of Gym Ownership on Life
(10:30) - Finding Value in Current Role
(11:53) - Shutting Down a Gym Smoothly
(14:10) - Overview of Lasso Services
(18:17) - Importance of Sales Training
(27:15) - Analyzing Sales Funnel and Metrics
(32:31) - Problems with Free Trials
(36:03) - Effective CRM and Follow-Up Tactics
(46:43) - Misconceptions About Paid Advertising

May 8, 2024 • 50min
715. Tough Truths Of Being A CrossFit Affiliate Owner | Jeremy Strawn of Ralston Creek CrossFit
"I had to make a decision, do I want to keep doing this and be this person, or do I need to lead my life in a different direction?"
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(05:09) - Facing the Curse of Capability: The DIY Dilemma
(10:13) - Launching Success: Innovative Apparel Plan Process
(15:02) - Leveraging Community and Overcoming Excuses for Growth
(20:16) - Transitioning Ownership: Making the Box Your Own
(25:33) - Sobriety and Self-Reflection: Personal Changes Impacting Professional Life
(30:23) - Identity and Intimidation: The Personal Side of Physical Fitness
(35:07) - Mentorship and Its Impact: Accelerating Personal Development
(40:18) - Embracing the Process: Aligning Life and Business Goals
(45:30) - Future Goals and Focusing on Client Experience
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

May 1, 2024 • 1h 3min
714. 3 Pillars Of Building Successful CrossFit Boxes
After having coached hundreds of CrossFit Affiliates, Ackerman and Fern lay out the 3 key areas to focus on to go from being a business owner to being a business builder.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(05:20) - The Importance of Non-Reactive Planning in Affiliate Management
(10:22) - Reverse Planning: Ensuring Success by Avoiding Failure
(15:28) - Effective Use of Time: Priority Management in Action
(20:17) - Realistic Goal Setting and Avoiding Overwhelm
(25:08) - Mastering Time Allocation to Enhance Personal and Professional Life
(30:16) - Protecting Time for Strategic Business Tasks
(35:20) - The Role of Detailed Scheduling in Personal Productivity
(40:41) - From Planning to Execution: Connecting Daily Actions to Long-Term Goals
(45:32) - Knowing Your Numbers: The Key to Strategic Decision Making
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Apr 24, 2024 • 1h 25min
713. The Most Loved Man In CrossFit | Chuck Carswell
"The ripple effect of what can happen at the Level 1 course is just something that can't be overstated."
Chuck Carswell has coached more CrossFit Level 1 Seminars than anyone else, impacting thousands of people through delivering the Level 1 kernel. But before becoming one of the most loved Coaches in CrossFit, he worked his way through the Georgia Bulldogs football team and onto the Miami Dolphins.
Check out Ep 713. The Most Loved Man In CrossFit | Chuck Carswell on the Best Hour of Their Podcast
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:17) - Journey to Nashville Discussed
(03:21) - Chuck Carswell's Background
(05:00) - Childhood Story with Bird
(07:15) - Chuck on Coaching and Seminars
(10:34) - High School Football Memories
(17:12) - NFL Draft Disappointment Shared
(35:01) - Transition from NFL to CrossFit
(38:29) - Chuck's Impact in CrossFit
(44:01) - Evolution of CrossFit Training
(50:47) - Importance of First Seminar Impressions
(56:33) - NFL Memories and Transition
(1:04:02) - Building Strong Coaching Teams
(1:08:27) - Leadership and Mentorship Discussed
(1:16:01) - Advice for New CrossFit Coaches
(1:24:27) - Reflections on CrossFit's Impact
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business