Best Hour of Their Day | Podcast 716. Sales Secrets to Double Your CrossFit Gym's Business | LASSO Framework
Focusing on refining your sales approach before increasing leads is key to growing your CrossFit Affiliate. Without an effective sales system, more leads only compound the issue, making your business more costly rather than profitable. Fern is joined by Blake and Sherman from LASSO as they discuss the strategy of enhancing your CrossFit gym's sales process to grow your membership base and increase your revenue.
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(00:00) - Intro
(01:07) - Closing a Successful Gym
(04:09) - Struggles with Selling or Closing Gym
(06:17) - Post-Gym Closure Reflections
(09:28) - Impact of Gym Ownership on Life
(10:30) - Finding Value in Current Role
(11:53) - Shutting Down a Gym Smoothly
(14:10) - Overview of Lasso Services
(18:17) - Importance of Sales Training
(27:15) - Analyzing Sales Funnel and Metrics
(32:31) - Problems with Free Trials
(36:03) - Effective CRM and Follow-Up Tactics
(46:43) - Misconceptions About Paid Advertising