

Best Hour of Their Day | Podcast
Jason Ackerman / Jason Fernandez
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Follow us on all socials!
BestHourofTheirDay.com
Episodes
Mentioned books

Apr 20, 2024 • 52min
712. You LEGALLY Need Contracts For Your CrossFit Memberships | Gym Lawyers
"The more we set expectations with our members, the less likely we are to have problems with them in the long run."
Matthew Becker from Gym Lawyers covers why you're legally required to have membership contracts/agreements. He also discusses what a contract actually is and how to write one up that makes you and your members feel good about what they're agreeing to.
Need legal direction or advice for your gym? Check out Gym Lawyers
https://www.gymlawyers.com/
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(02:07) - Basics of Gym Membership Agreements
(07:37) - Flexibility in Membership Agreements
(17:22) - State Legal Requirements for Gyms
(22:26) - Managing CAM Overages
(27:57) - Importance of Legal and Insurance Consultation
(33:57) - Complying with Health Club Acts
(44:29) - Legal Considerations for Hosting External Providers
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Apr 10, 2024 • 52min
711. GORUCK & CrossFit | The President, Jimi Letchford
"Transactional relationships are like dirt...they're not worth a thing, you know?"
What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(00:42) - Jimi Letchford's Role and Background
(03:13) - Discovering CrossFit and Military Connections
(06:17) - GORUCK's Relationship with CrossFit
(11:03) - Transition from CrossFit to GORUCK
(16:16) - Leadership and Influential Moments
(22:23) - Building Culture and Community at GORUCK
(26:13) - Planning for CrossFit Games and GORUCK's Role
(34:15) - Affiliate Partnerships and Supporting the Community
(44:11) - Future Initiatives and Experiences with GORUCK
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Apr 4, 2024 • 50min
710. Allison Jachowski | Business Development Specialist and Level 4 CrossFit Affiliate Owner
"I think that it comes down to having a detail-oriented mindset. It's the mindset of not checking the box. It's how do we do whatever task we're doing to the n-th degree."
Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:24) - Allison's Introduction as a CrossFit Affiliate Owner
(07:40) - Transition to Owning and Running a CrossFit Gym
(11:04) - Challenges and Benefits of Business Ownership
(22:18) - Strategic Moves in Business Development
(31:33) - Personal Challenges in Business Ownership
(39:50) - Allison Joins Business Development Coaching Team
(48:05) - Reflections on Growth and Future Directions
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Mar 27, 2024 • 55min
709. Steve Haydock | Affiliate University Business and Coaching Development Specialist
"There's no better place, no place I'd rather be than doing this work with you guys."
Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(00:42) - Steve's Early Beginnings and Influences
(04:32) - Transition from Education to CrossFit
(05:05) - Steve's Diverse Educational Background
(10:35) - First CrossFit Experience and Dedication
(17:11) - Setting up a CrossFit Affiliate
(22:18) - Old Level 2 Challenges and Insights
(26:57) - Joining Affiliate University, Teaching Values
(38:22) - Business Development and Coaching Impact
(48:58) - Reflecting on Leadership and Team Dynamics
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Mar 20, 2024 • 52min
708. Quitting Your Full-Time Job To Run Your CrossFit Gym
Nick True, Budget Coach for Affiliate University, and Fern highlights the necessity of detailed financial planning and lifestyle adjustments for those aspiring to transition from a full-time job to running a CrossFit gym, stressing careful consideration of personal and gym finances, benefits, and the potential for improved quality of life through strategic, informed decision-making.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(04:23) - Understanding Personal Finances
(06:03) - Adjusting Lifestyle & Expenses
(08:12) - Structuring Effective Budgets
(08:40) - Budgeting: Personal & Gym Expenses
(16:45) - Calculating Required Personal Income
(18:48) - Factoring Health Insurance/Benefits
(21:24) - Gym's Financial Capacity
(41:18) - Full-Time Focus Impacts Growth
(44:08) - Setting Realistic Expectations
(44:43) - Investing in Gym & Self
(46:28) - Quality of Life Considerations
(50:40) - Making an Informed Decision
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Mar 13, 2024 • 41min
707. Coaching The Specific Warm Up In CrossFit Classes
For CrossFit Coaches, the specific warm-up is pivotal. Its role is crucial in tailoring preparation to the day’s workout and ensuring athletes are primed for the movements ahead.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(01:17) - The Challenge of Teaching Complex Movements
(04:18) - Professionalism in Coaching
(09:44) - Refining Mechanics with Specific Warm-Ups
(14:14) - What Coaches Get Wrong with Specific Warm-Ups
(20:31) - The Importance of Process in Coaching Effectiveness
(29:19) - Demonstrating Scaling Options in Warm-Ups
(35:21) - The Benefits of a Test Run in Warm-Ups
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Mar 6, 2024 • 50min
706. Quitting Your Job, Making Merch Easy, and Wrestling | Barbell VooDoo
With Roy Mangrum of Barbell VooDoo, we cover a range of topics central to entrepreneurial success in the fitness apparel industry, including the the transition from traditional employment to business ownership, strategies for business growth, and the importance of innovation and customer service. We also dive into the creative process behind Roy's merchandise design, the implementation of strategic planning, and the impact of business coaching. We wrap things up with highlighting the significance of core values in business development and explore expanding product lines, such as introducing new merchandise categories - a great discussion that offers valuable insights into building and scaling a customer-centric business in a competitive market.
Get the special edition Ackerman/Fern shirt here!
https://barbellvoodoo.com/mega-powers-best-hour-of-their-day/
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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(00:00) - Intro
(04:07) - Creative Shirt Ideas
(08:12) - Full-time Commitment Growth
(12:25) - 'Quack Pack' Launch
(16:39) - Successful Merchandise Strategy
(20:38) - Value of Coaching
(24:27) - Printing Venture for Gyms
(28:24) - Personalized Apparel Solutions
(32:47) - Defining Company Core Values
(36:55) - Customer Service in Wrestling
(41:17) - WWE Event Anecdote
(45:51) - Monday Night Wars Reflection
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Feb 28, 2024 • 33min
705. Turning Leads Into Lifers, Part 4 of 4 | Client Retention
Client retention is pivotal for gym success, emphasizing the need to keep existing clients satisfied rather than constantly seeking new ones. Success hinges on balancing effective workouts and quality coaching, ensuring safety, progress, and enjoyment. Analyzing attendance metrics offers insights for growth, while fostering consistent attendance and a strong community spirit drives engagement. Offering exceptional classes, alongside tailored events and workshops, enhances retention by exceeding expectations. Strategic event planning, improving service quality through engaging classes, and personalizing experiences with thoughtful gestures all contribute to a welcoming atmosphere, cultivating lasting connections and ensuring long-term gym success.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
______
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(04:39) - Balancing Product and Service Satisfaction
(08:49) - Insights from Attendance Metrics
(12:53) - Consistency and Community for Success
(16:58) - Events and Workshops Enhance Retention
(20:53) - Strategic Event Planning for Member Satisfaction
(25:05) - Improving Service Quality and Engagement
(29:11) - Personalizing Member Experience

Feb 21, 2024 • 25min
704. Turning Leads Into Lifers, Part 3 of 4 | New Client Integration & Onboarding For CrossFit Gyms
Integrating new clients into your CrossFit Affiliate can be the linchpin in turning fleeting leads into committed members. The transition from signing up to becoming an integral part of the community involves more than just adding newcomers to the class roster; it requires a meticulous onboarding process tailored to ensure long-term engagement. The initial six months are critical, as they set the stage for building lasting relationships. Onboarding isn't just about teaching movements but rather about making clients feel seen, heard, and prepared for success in classes. It's about fostering an environment where clients feel comfortable and confident, understand the class dynamics, and can seamlessly blend into the gym's culture. This approach not only eases some pressure on the gym's sales efforts but also significantly boosts retention rates. Establishing a systematic method for engaging clients, from personalized follow-ups to integrating them into the gym community, ensures they transition from trying CrossFit to adopting it as a part of their identity.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
Here are the main points from the transcript in chronological order with their timestamps:
(00:00) - Intro
(01:12) - Onboarding Versus Immediate Class Integration
(03:40) - Determining the Onboarding Process
(04:57) - Goals of Onboarding
(06:16) - Building Long-term Relationships
(09:17) - Creating a Tailored Experience
(12:58) - Continued Engagement After Onboarding
(13:28) - The Impact on Retention
(13:56) - Assessment During Onboarding
(20:26) - The Role of Onboarding in Identity Shift
(22:59) - Strategies for Successful Client Integration
(23:24) - Importance of Personalized Follow-ups

Feb 16, 2024 • 36min
703. Turning Leads Into Lifers, Part 2 of 4 | Sales
Mastering the sales process in the fitness industry goes beyond mere transactions; it's about changing lives through a strategic and empathetic approach. To effectively convert leads into active members, gym owners must understand their offerings' value, structure a clear sales pipeline, and personalize the sales experience. Tracking each step allows for optimization and improvement, ensuring potential members feel understood and valued. By focusing on the transformative impact of their services, gym owners can build trust and demonstrate their commitment to their members' success, laying the foundation for a thriving fitness community.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(01:08) - Determining the Offer
(01:56) - Anatomy of the Sales Pipeline
(02:24) - Reframing the Concept of Sales
(04:11) - Focus on Impact
(09:27) - Personalization and Understanding Needs
(10:23) - Offering a Sample Experience
(17:30) - Communication and Follow-Up
(17:56) - Tracking and Optimizing the Sales Process
(22:08) - Building Trust Through Expertise