

Masters of Scale
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
Episodes
Mentioned books

8 snips
Aug 5, 2025 • 29min
Employers adapt to ICE raids and a workforce on edge
Rebecca Shi, Executive Director of the American Business Immigration Coalition, leads advocacy for reform amidst rising deportations. She discusses the anxiety businesses face due to ICE raids, particularly among those relying on immigrant workers. Shi highlights the Dignity Act, which aims to provide legal status for undocumented immigrants while balancing border security. Personal stories showcase the transformative potential of legal status, while complex immigration policies continue to challenge workforce dynamics and economic stability.

31 snips
Jul 31, 2025 • 32min
The new art and science of marketing, with Known’s Ross Martin and Kern Schireson
Ross Martin and Kern Schireson, co-founders of Known, share their journey of redefining marketing strategies by merging AI and creativity. They discuss the evolution of their agency from a blend of three firms and the significance of a positive workplace culture. Key insights include innovative budgeting strategies that drive success for entrepreneurs and the necessity of adapting to consumer behavior and emerging technologies. Their approach highlights collaboration and smart marketing tactics that resonate whether for established giants or new insurgent brands.

81 snips
Jul 29, 2025 • 33min
Blocking AI crawlers to save the internet, with Cloudflare’s Matthew Prince
Matthew Prince, co-founder and CEO of Cloudflare, delves into their new technology that blocks AI crawlers from scraping online content. He highlights the potential ramifications for AI firms and publishers, emphasizing the need for fair content usage. The conversation also explores the challenges of unethical AI practices, the evolving dynamics of online business models, and the importance of cybersecurity in today's digital landscape. Prince's insights shed light on how these advancements could reshape the future of the internet.

42 snips
Jul 26, 2025 • 30min
Strategy Session: Advice from Elan Lee and Sarah Robb O’Hagan
Elan Lee, the founder and CEO of Exploding Kittens, teams up with Sarah Robb O’Hagan, a leader behind brands like Gatorade and Equinox, to tackle essential questions from early-stage founders. They dive into the nuances of delegation and timing for business expansion. Lee and O’Hagan share insights on the importance of building strategic partnerships and maintaining a core mission. Their discussion reveals effective communication techniques and the delicate balance between growth and authenticity in entrepreneurial journeys.

57 snips
Jul 24, 2025 • 34min
How to create a ‘transcendent’ career, with author Suzy Welch
Suzy Welch, a professor at NYU Stern and bestselling author, shares her insights on building meaningful careers. She introduces the 'Becoming You' framework, which helps align personal values with career goals and discusses the challenges of conflicting values, particularly for Gen Z. Suzy highlights the generational divide in career perspectives and the importance of authenticity in the workplace. Listeners learn practical strategies for navigating values in a rapidly changing job market, emphasizing genuine self-expression and fulfilling work.

35 snips
Jul 22, 2025 • 29min
From Colbert to Trump’s WSJ lawsuit, Axios’ Sara Fischer on media turmoil
Sara Fischer, Media Correspondent at Axios and CNN analyst, delves into the whirlwind of recent media turmoil. She discusses the implications of Trump’s lawsuit against the Wall Street Journal and the complexities of defamation law for public figures. Fischer also explores the challenges facing late-night TV, spotlighting the cancellation of Stephen Colbert’s show. Finally, she addresses the shifting trust in media, highlighting the rising preference for local news and individual creators over traditional outlets. Expect a no-nonsense take on today's media landscape!

84 snips
Jul 17, 2025 • 27min
CATAN: Reid Hoffman’s favorite board game for business leaders
Guido and Ben Teuber, sons of CATAN's inventor Klaus Teuber, share insights on their family's iconic board game. They discuss how CATAN fosters strategic collaboration, mimicking real-world business challenges. The brothers reflect on its global success, the evolution of gameplay, and innovative expansions like the climate-focused version. They emphasize the importance of community engagement and how board games can enhance team dynamics, illustrating valuable lessons for entrepreneurs through playful competition and negotiation.

142 snips
Jul 16, 2025 • 30min
How Starbucks’ CEO is revamping the brand
Brian Niccol, the CEO of Starbucks and former CEO of Chipotle, discusses a bold brand refresh aimed at restoring the coffee giant's place in American culture. He emphasizes the importance of prioritizing human connection and improving customer experiences while facing rising costs and longer wait times. Niccol dives into the company's evolving business model and explores opportunities in the Chinese market. He also shares insights on leveraging technology, employee appreciation, and maintaining a strong brand identity in a competitive landscape.

30 snips
Jul 15, 2025 • 38min
Trump’s chilling effect on big business, with Harvard Business Review’s Adi Ignatius
Adi Ignatius, former Editor-in-Chief of Harvard Business Review, shares insights from his 16-year tenure. He discusses the chilling effect of Trump’s presidency on business leaders, citing a rise in self-censorship and the need for responsible corporate engagement. Ignatius tackles the impact of AI on media and the misperceptions Americans have about China. With a focus on the evolving landscape of business ethics and the role of CEOs acting as statesmen, he highlights the intricate dynamics between politics, leadership, and public trust.

28 snips
Jul 10, 2025 • 33min
How a summer job grew into an ice cream empire, with CEO Ben Van Leeuwen
Ben Van Leeuwen, CEO and co-founder of Van Leeuwen Ice Cream, shares his inspiring journey from driving an ice cream truck to building a booming dessert empire. He dives into the creative process of developing unique flavors, even experimenting with quirky options like Kraft Mac and Cheese ice cream. The conversation also covers the challenges of scaling the business and the importance of personal relationships, especially when navigating co-founder dynamics. Expect insights on quality ingredients and innovative strategies fueling their rapid growth.