Masters of Scale How Baby2Baby stepped up as LA wildfires raged
Jan 10, 2026
In this conversation, Co-CEOs Norah Weinstein and Kelly Sawyer Patricof of Baby2Baby share incredible insights on navigating the LA wildfires. They discuss their emotional and logistical challenges while mobilizing disaster relief efforts. From organizing community volunteers to packing essentials, their rapid response showcased the power of partnerships. With a focus on advocacy, they reveal their fight against diaper tax and how they manage ongoing demand. Listeners learn how they expanded beyond LA and transformed a gala into a significant funding engine.
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Disaster Felt At Home
- Nora Weinstein describes the fires hitting their own backyard and staff being evacuated, making the disaster deeply personal.
- The team balanced personal upheaval with the immediate professional duty to apply 14 years of disaster-relief experience in LA.
Volunteers Came Despite Their Losses
- Kelly Sawyer Patricof recounts volunteers—even those who lost homes—showing up to pack fire relief packages for children.
- The community flooded Baby2Baby with people wanting to help and assemble essential kits.
Scale Through Trusted Partners
- Nora explains Baby2Baby scales by serving partner organizations, not individuals, to reach far more children.
- That partner network let them activate quickly and target the most vulnerable kids during disasters.