The Art of Sales with Art Sobczak
Art Sobczak, cold calling and sales trainer
Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.
Episodes
Mentioned books
Jan 15, 2021 • 7min
172 Your Benefits Probably Aren't
A major flaw in most sales training is that the emphasis is placed on presenting the "benefits." The problem is that benefits are not universal, and only have value when it is perceived by the individual hearing them. Art shows exactly what to do to ensure that your benefits actually are benefits for your prospects and customers.
Jan 8, 2021 • 3min
171 Use a Stand-Up Comedy Technique to Sell More
One technique that comics use to get laughs is the "callback." It's referring back to something specific that got a laugh earlier. You'll hear how it's used, and how you can use it in several parts of sales conversations to connect more effectively, persuade, and close.
Dec 17, 2020 • 5min
170 This Guy Was TELLING, Not Selling
Despite what many people think, the best sales pros are not those who specialize in talking a lot. You'll hear about the rep who called Art and spoke for over two minutes straight, TELLING about his product... which he did not sell. You'll also hear a simple technique you can use right now to get others talking more.
Dec 9, 2020 • 4min
169 A Simple, Conversational Way to Respond to an Objection
Often the simplest techniques are the most effective. Here's a conversational, natural way to respond when you hear an objection that will get the person talking, and often talk themselves out of the objection.
Nov 20, 2020 • 31min
168 GUEST: How to Generate Inbound Leads and Build Authority, with Sam Dunning
Most salespeople need to be proactive to be successful. However, we all appreciate being contacted by interested prospects who seek us out, and want to talk about our products/services. Sam Dunning is an expert in how to do just that. He shares how sales pros can use content to differentiate, build authority and credibility, and a steady flow of inbound leads.
Nov 12, 2020 • 40min
167 GUEST: Sales Trainer and Speaker Extraordinaire, Victor Antonio
Victor Antonio is one of the top sales trainers in the business. In addition to being a compelling speaker and motivator, his methods are real world, conversational, and based on psychology and years of experience both as sales pro, executive, and trainer. You'll hear insights and tips you will be able to use right away, regardless of what you sell.
Nov 5, 2020 • 6min
166 Election Results Never Matter as Much as This Regarding Your Destiny
Regardless of your political preference, no election result, politician, or the government will ever affect your destiny and success as much as YOU do. Want change? Change yourself. Here are Art's thoughts on how to do that, beginning right now.
Oct 30, 2020 • 9min
165 A Professional Prospecting Email Approach that Creates Curiosity
Most sales prospecting emails are horrible. They are ignored, or quickly deleted if they are by chance even opened. Here's a simple, out-of-the-ordinary approach that sells nothing--but it does create curiosity and deliver value.
Oct 23, 2020 • 8min
164 A 400-Year-Old "Trick" to Deal With Resistance
We won't diffuse resistance by telling someone they are wrong. That just strengthens their defenses. The best way is to first agree with their side of the position, and then help them see the other side. There are writings that show this was taught 400 years ago. You'll hear how it was used then, and how you can use it now.
Oct 16, 2020 • 7min
163 How to Be More Credible with Your Sales Messaging
The old saying is that people buy from those they know, like, and trust. Today's brief episode gives a number of tips about how to make your messages more credible, therefore adding to the trust factor.
