The Art of Sales with Art Sobczak

This cold caller made several fatal mistakes, even before he picked up the phone. And then he was arrogant, as you will hear. You'll also hear exactly what he should have said to build curiosity, interest, and get into an engaging sales conversation.

There's a common, fatal, mistake committed by sales reps in their openings, and voice mails. That is trying to get before they give. You'll hear a specific example of this in a call opening, what is wrong, and what to do instead.

Some people suggest that on your calls you are simply natural, being yourself and let things flow. Others suggest you script out everything you say. Neither is totally possible. Success lies in the middle, with more emphasis on one. Hear Art's suggestion on this, and what you should do to have optimal success on your calls, and sound smooth, natural, and confident.

Art answers a question today from a listener about a scenario that many of us have encountered: How do you handle it when your contact is not the final decision maker, and that person does not want you to speak with their boss? If you have a question or situation you'd like Art to address, send it to him at ArtS@BusinessByPhone.com.

A popular debate is the one regarding whether to leave a voice message on a prospecting call. Art explains why it's beneficial and important, BUT to leave a good one, that also leaves a question in their mind, and does not sell. You'll also hear an example of a great one, and exactly how you can craft yours.

A major flaw in most sales training is that the emphasis is placed on presenting the "benefits." The problem is that benefits are not universal, and only have value when it is perceived by the individual hearing them. Art shows exactly what to do to ensure that your benefits actually are benefits for your prospects and customers.

One technique that comics use to get laughs is the "callback." It's referring back to something specific that got a laugh earlier. You'll hear how it's used, and how you can use it in several parts of sales conversations to connect more effectively, persuade, and close.

Despite what many people think, the best sales pros are not those who specialize in talking a lot. You'll hear about the rep who called Art and spoke for over two minutes straight, TELLING about his product... which he did not sell. You'll also hear a simple technique you can use right now to get others talking more.

Often the simplest techniques are the most effective. Here's a conversational, natural way to respond when you hear an objection that will get the person talking, and often talk themselves out of the objection.

Most salespeople need to be proactive to be successful. However, we all appreciate being contacted by interested prospects who seek us out, and want to talk about our products/services. Sam Dunning is an expert in how to do just that. He shares how sales pros can use content to differentiate, build authority and credibility, and a steady flow of inbound leads.