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Get Yourself Optimized

Latest episodes

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Feb 7, 2019 • 55min

181. How To Future-Proof Your Career with Carter Cast

According to the Bureau of Labor Statistics, the average person now holds ten different jobs before the age of 40. With the rise of AI and rapid technological change, this number is likely to increase in the future. The question is how can you future proof yourself in your chosen field while avoiding self-sabotaging behavior that can derail your career or get you laid off? Our guest is Carter Cast. Carter has reinvented himself several times, starting out as marketing manager at PepsiCo, moving on to become CEO of Walmart.com, and later as a venture capitalist and professor. In his work life, he has been forced to confront some hard truths which he documented in his book, The Right and Wrong Stuff: How Careers Are Made and Unmade. Carter's formula for avoiding career disaster involves knowing yourself and your weaknesses, becoming more agile, and learning to control risky behaviors. As our work lives inevitably become less certain and more intellectually demanding, Carter's insights are essential for anyone who has long-term career or business goals.
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Jan 31, 2019 • 41min

180. How to Go from Victim to Invincible with Brian Martin

This episode is an important episode and it probably affects people you care deeply about, including yourself. After all, we've all been through some sort of childhood trauma. They say what doesn't kill you makes you stronger. As pervasive as domestic violence is, it's never okay. The victims aren't just those who were directly targeted by the perpetrators. The collateral damage always includes the kids even if their exposure was as a witness only. This is called childhood domestic violence or CDV. Our guest is Brian F. Martin, a successful entrepreneur who's been involved with many high profile brands in the executive level including Adweek where I'm a regular contributor, Pfizer, and Walmart. He's also a passionate advocate for children who've been affected by domestic violence. He founded an amazing nonprofit, the Childhood Domestic Violence Association, and shared his own harrowing story of growing up with domestic violence in the powerful book, Invincible. The foreword of that book was written by Tony Robbins who is also deeply affected by domestic violence. We'll be taking a deep look into the causes, effects, and solutions to this disturbing phenomenon. We'll also be talking about PTSD and trauma more broadly and how people can overcome negative experiences in their own lives. How do you work towards fulfillment and success? How do you blossom? If you've ever faced real adversity in your life or know someone who has, especially in their childhood, you got to read this episode.
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Jan 24, 2019 • 57min

179. Leverage Your Time and Your Team with Rob Rawson

If you run a business, you've probably considered switching to a remote workforce, and why not? There are plenty of proven benefits for both you and your employees. That's not to say there aren't some challenges. For one, it can be difficult to keep track of what your team is working on, how many hours they've worked, and if they're staying focused. My guest for this episode is Rob Rawson, a serial entrepreneur with employees and over nine different countries. That's not the only reason he's an expert in outsourcing. Rob also created Time Doctor, a time tracking program that helps your workforce easily keep track of their hours and optimize their productivity. It's so good I even use it myself for my own team. If you have an outsourced workforce or you're thinking about heading down that route, today's episode is a must-listen as we reveal the secrets of going remote and getting the most out of your employees when they're working from home. You’ll never want to see an office cubicle again.
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Jan 17, 2019 • 1h 8min

178. Supercharging Your Brain’s Performance with Dr. Andrew Hill

You already know that your body needs regular exercise to stay fit and healthy. What about your brain? Poor diet and lifestyle choices can make your mind flabby, lethargic and prone to disease. In order to keep your mind sharp, you need a workout routine, and maybe even a personal brain trainer. Dr. Andrew Hill’s Peak Performance Institute provides just that. Using quantitative EEG or qEEG, brain mapping and neurofeedback, Dr. Hill assesses your mental abilities and then devices a unique coaching program to help you reach peak mental performance. I got to experience this brain mapping and brain training firsthand and I was so impressed, I’m going to be making his program a major part of my 2019. My amazing wife, Orion, has already experienced some great results with the program. She had Dr. Hill as a guest on her podcast, Stellar Life, episode number 141. I poached her guest for this very show, with her permission of course. I’m taking a leap here but I have a hunch you’d like to improve your focus, mood or at least your creative thinking. If that’s the case, then this episode number 178 may just provide the key to unlock that potential. In addition to neurofeedback, we’ll be discussing all things brain related including the power of meditation, supplements and nootropics, and why sugar is bad for mental performance. It’s an episode pack-full of powerful tips for getting your brain back in shape.
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Jan 10, 2019 • 55min

177. Your Brain, Unleashed! With Wynford Dore

Tragically, we seem to be facing an epidemic and brain diseases from autism, Alzheimer's, dyslexia, and attention deficit disorder. This didn't use to be the case. Is it environmental toxins, vaccines, some epigenetic trigger? One thing we can all agree on is that treating these disorders like ADD, ADHD, autism, Asperger’s and so on with drugs from the big pharma is not ideal. What if there was another way? According to my guest for this episode, Wynford Dore, these and many other learning difficulties like dyslexia can be treated by personalized training that gets to the root of the problem rather than focusing on the symptoms. Wynford is a serial entrepreneur whose latest business sold in 2011 for a nine-figure sum, but that isn't what lights him up. He wants to change the world one brain at a time. His ventures include the withZING Brain Development Program and a world-renowned private school in England.   While Wynford’s work has primarily been on children with learning disabilities, many of his discoveries about learning and the brain are applicable to adults. This journey to the brain started for Wynford with his daughter’s attempted suicide. Wynford had to solve his daughter's learning issues. Her life depended on it. You'll be relieved to know that she's happy and thriving now. Wynford is passionate about sharing his research team’s great breakthroughs in transforming the skills lacked by those with ADHD, dyslexia, Asperger's, and autism. These methods are so good that elite athletes and sports teams are using them. If you're interested in overcoming barriers to your own learning and want to heal your brain or the brain of someone you love, join us as we take a deep dive into the brain and reveal some powerful secrets that could lead to an incredible breakthrough.
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Jan 3, 2019 • 59min

176. Productivity Versus Distraction with Chris Bailey

Productivity is something a lot of people dabble in. Maybe you have bought a book on the topic or tried the Pomodoro Technique or even downloaded an app to help keep you on the straight and narrow. My guest for this episode is someone who did not dabble but went all in. Chris Bailey turned down lucrative job offers and spent a year conducting rigorous experiments to find out what works and what doesn’t. He documented it all in a blog that eventually became a book, The Productivity Project, which is a must own for anyone interested in the topic. It includes interviews with experts like David Allen and Charles Duhigg. His latest book, Hyperfocus, looks at how to manage your attention in a world that is filled with distractions. It is a great read with some powerful insights. One of the more alarming arguments he makes is that distraction doesn’t just affect productivity. It affects our memory, our creativity, and ultimately it makes our lives less meaningful. Join us as we take a deep dive into productivity and distraction and reveal some practical secrets that will help you regain your focus and live a more productive and fulfilling life.
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Dec 27, 2018 • 59min

175. Secrets to Supercharging Your Health with Dr. Chris Zaino

Do you feel like you have a secret identity? Maybe we all have a superman or woman inside us waiting for the right moment to leap out and save the day. My guest for this episode, Dr. Chris Zaino, certainly believes that. He's the creator of the "I Am Hero" movement where he helps people shed their complacency and tap their inner superhero to win heroic victories in their lives. Dr. Zaino is also a speaker, entrepreneur, author, and former Mr. America and Mr. Universe. In his late twenties, he became a hero himself when he defied a terminal disease, which inspired him to get his doctorate and found a wellness clinic that would expand worldwide to help thousands of patients. If you're interested in changing your mindset, looking after your long-term health, or unleashing your inner hero, stick around for some hero-sized insights from Dr. Zaino.
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Dec 20, 2018 • 47min

174. Increasing Your Business' Value with John Warrillow

If you own a business or are thinking of starting one, then you're going to want to hear what my guest in this episode has to say. John Warrillow is the author of Built to Sell and of The Automatic Customer. He's the founder of the Value Builder System which has helped thousands of business owners drastically increased the value of their companies. John is also the host of Built to Sell Radio and he's a general expert in all things business and finance. How can you make your business more valuable, and how do you set things up to ensure that you can make a smooth exit if and when you decide to sell? We'll be talking about these topics and more including valuations, earn-outs, company structures, investment, and plenty of other good stuff to make your business better. Stick around because this episode might just make you a lot of money.
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Dec 18, 2018 • 54min

173. The Path to Mastery with Bettie Spruill

It's easy to let others define what success, happiness, and value look like for us. When we try to live our lives using a framework that doesn't resonate authentically with who we are, it will only lead to disappointment. My guest for this episode is an expert in personal transformation and communication. She has helped thousands of people from Russia to Ghana move towards success, leadership, and mastery, and redefine their lives around their own personal vision. Bettie Spruill is a certified Master NLP practitioner, entrepreneur, coach, and consultant, whose clients have included Northwest Airlines, United Airlines, the Harlem Globe Trotters and Honeywell. She's someone who has thought deeply about the human condition and how to help others solve the major problems in their lives. She's also an award-winning educator and someone who believes in giving back. Whether you want to be a more successful leader or simply want to live a more fulfilling life, stick around. You might be about to hear something that changes your life forever.
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Nov 29, 2018 • 1h 3min

171. Wellness Doc to Hollywood’s Biggest Stars, Dr. Matea

My guest for this episode is one of the best-kept secrets in Hollywood, someone many famous athletes, celebrities and executives would rather you didn't know about. Dr. Matea is a doctor who's trained in both Western medicine and natural therapies. She's also a musician and vocalist, and the Founder of a line of aromatherapy products. Dr. Matea’s work taps into both science and spirituality, allowing her to provide a more holistic approach to healing, enhancing or maintaining her patients' health. Her specialties include IV vitamin therapy, nutritional supplements, custom herbal medicines and meal plans. She often develops innovative treatments for conditions that have responded poorly to conventional remedies. If you're someone who's serious about your health and general well-being, then the advice you're about to hear will be invaluable.

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