To an entrepreneur, running a business is all about turning their passion into profit. However, it’s easy to forget how running a business is composed of several nuts and bolts including handling the finances. Most people would refer to accounting and finance as the serious, nitty-gritty part of business. Some may even describe it as "messy" with all of the moving parts. My guest knows how to work out that delicate balance. He is Adam Lean, President of the CFO Project. Tune in as Adam and I talk about how you can drastically improve the profitability of your business, increase your revenue, and retain your existing customers. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/238.