Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this Get Yourself Optimized episode with Gino Wickman is a must. Gino is the founder and creator of EOS Worldwide. He is also the author of the award-winning book “Traction: Get a Grip on Your Business.” With the success of EOS Worldwide and his strong leadership in running his company, Gino is now focusing his energy toward helping entrepreneurs-in-the-making get a jump-start on their purpose with his book, “Entrepreneurial Leap.” Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/245