

Search with Candour
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Episodes
Mentioned books

Sep 12, 2022 • 24min
Google Helpful Content Update rollout complete and Tiktok adds regional trend analysis
Welcome to the Search With Candour podcast. In this week's episode, Jack Chambers-Ward is flying solo to discuss all the latest SEO and PPC news including:
TikTok adding additional regional trend insights
Google‘s helpful content update has now finished rolling out
Helpful content update analysis from SISTRIX as well as the latest SectorWatch all about barbecues
Show notes and transcript at search.withcandour.co.uk

Sep 5, 2022 • 34min
Better Ads Standards coming in October 2022, Top 100 UK domains from SISTRIX, Helpful Content Update
Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including:
Google testing new read-time labels on SERPs
Update on the Helpful Content Update (sort of)
Updated top 100 domains from SISTRIX
Google Business Profile guidelines have been updated to include products
New better ads standards will be introduced in October 2022
Show notes and transcript available at search.withcandour.co.uk

Aug 29, 2022 • 57min
Intersectionality in the SEO industry with Chloe Smith
On this week's episode, Jack Chambers-Ward is joined by the one & only Chloe Smith, SEO Manager at Blue Array.
Jack & Chloe talk about:
Chloe's transition from Creative Writing to SEO
What is intersectional feminism?
How does intersectional representation affect conferences?
Chloe's talk about menstrual health from BrightonSEO April 2022
How can we as marketers use intersectionality to better understand our audiences?
Full show notes, links and transcripts are available at search.withcandour.co.uk.

Aug 22, 2022 • 33min
SEO news: Screaming Frog launches v17, Youtube Shorts algorithm explained and GSC report update rollout
In this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including:
Quick update on last week’s rollout of GSC indexing report
V17 of Screaming Frog
Google linking to Youtube from organic product listings
The Youtube shorts algorithm explained
Full show notes, links and transcript available at search.withcandour.co.uk

Aug 15, 2022 • 27min
SEO news: Wix's Site Inspection tool, Google steps up Featured Snippets with MUM and more.
On this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a rundown of the week's SEO news including:
Wix’s new site inspection tool
Google steps up featured snippets with MUM;
Google Search Console performance report bug with Discover on July 26th
Google Search Console simplifies its reports with a new item classification
The full show notes with links and transcripts can be found at search.withcandour.co.uk

Aug 8, 2022 • 50min
Google updates the Search Quality Raters' Guidelines and some listener Q&A
In this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss:
Google updates their Search Quality Raters Guidelines
SISTRIX's TrendWatch July 2022
July 2022 Google Product Review Update
Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS
Show notes and transcript available at search.withcandour.co.uk

Aug 1, 2022 • 56min
TikTok as a search engine with Annie-Mai Hodge
In this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss:
How TikTok is being used as a search engine (and by who!)
What data can we get from TikTok?
What are the 'ranking factors' for TikTok videos?
Are TikTok videos appearing on Google SERPs?
Can you trust the information you find when you search on TikTok?
And more!
Show notes & transcript: search.withcandour.co.uk

Jul 25, 2022 • 42min
Multi-image SEO for ecommerce, Google Search Console video indexing report & voice over for Youtube ads
In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss:
The key factors in getting multi-image thumbnails on SERPs
Google fights back against 1 star review scammers
Google Search Console has a new Video Indexing Report
Google has started automatically upgrading Smart Shopping campaigns to Performance Max
Automated voice over for Youtube ads
Our 1000-mile challenge for charity: https://withcandour.co.uk/blog/1-000-mile-challenge-in-july
Donate to support Break: https://www.justgiving.com/fundraising/milesforbreak
Show notes & transcript: search.withcandour.co.uk

Jul 18, 2022 • 58min
What SEOs can learn from PPC with Alice Roussel
In this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine.
Jack & Alice discuss:
What SEOs can learn from PPC
Some common misconceptions about the relationship between SEO & PPC
Should you build landing pages specifically for PPC or SEO or both?
What the future of PPC may hold
And much more!
Search With Candour is supported by SISTRIX, the SEO’s toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools.
Full show notes and transcript available at search.withcandour.co.uk

Jul 11, 2022 • 33min
Almost half of GSC clicks go to hidden keywords and SERP annotations from unstructured data
In this week's episode, Jack Chambers-Ward is once again joined by his inimitable co-host, Mark Williams-Cook, to discuss all the latest SEO & PPC news. This week, Jack & Mark discuss:
A study by ahrefs that revealed that almost half of GSC clicks go to hidden keywords
New 'pros and cons' SERP annotations appear from unstructured data
Reason number 5445131 why some SEOs destroy the reputation of SEO
Show notes and transcripts available at search.withcandour.co.uk