In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:
- Should you get your content and keywords translated?
- How to be aware of your cultural biases
- How to approach ethnic marketing within your home country
- Understanding different elements of culture
Check out the full show notes and transcript at search.withcandour.co.uk
