

Search with Candour
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Episodes
Mentioned books

Nov 21, 2022 • 1h 4min
How to turn big brands into digital publishers with Jeff Grill
In this week's episode, Jack Chambers-Ward is joined by Jeff Grill, founder of Brainchild, to talk about:
Creating scalable content strategies
How to harness the expertise of your clients
Why having your articles reviewed by topical experts is more important than ever
Full show notes and transcripts available at search.withcandour.co.uk

Nov 14, 2022 • 49min
What has empathy got to do with technical SEO? with Daniel K Cheung
In this week's episode, Jack Chambers-Ward is joined by Daniel K Cheung, prolific SEO consultant and host of the Dreading Sundays podcast.
Daniel joins Jack to discuss:
The origin story of Dreading Sundays
Why empathy is so important in technical SEO
Understanding different types of empathy for different work relationships
Learning to communicate priority tasks to non-SEOs
And much more!
Full show notes and transcripts are available at search.withcandour.co.uk.

Nov 7, 2022 • 1h 7min
How to build a digital marketing agency as a BIPOC individual with Jamar Ramos
On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos.
Jamar joins Jack to discuss:
Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...)
Jamar's transition from creative writing to digital marketing
How much does representation matter in digital marketing?
What is it like being a BIPOC founder of a marketing agency?
What can people in positions of management do to highlight POC?
Full show notes, transcript and links at search.withcandour.co.uk

Oct 31, 2022 • 1h 37min
SEO Horror Stories - Halloween Spooktacular 2022 with Myriam Jessier & Stéphanie Walter
Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022!
Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter.
In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including:
Steve Paine from SISTRIX (who sponsors this podcast)
Lidia Infante
Dixon Jones
Arnout Hellemans
Kyle Place
Billie Geena Hyde
Adam Gent
Sean Fleming
John Mueller
Andi Jarvis
Crystal Carter
Malcolm Slade
Andrew Optimisey
Sarah McDowell
Martin Splitt
Azeem
Alizée Baudez
In the second half, Jack & Myriam learn all about Stéphanie's horror stories from people trying to build links from her blog.
Full show notes, transcript and links available at search.withcandour.co.uk.

Oct 24, 2022 • 46min
Writing for humans and robots with Maddy Osman
In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss:
Why it's important to write for humans AND robots
Common mistakes made by SEOs that impact their writing
How has AI writing affected writers in 2022
Some tool recommendations for SEOs and writers
And much more!
The full show notes and transcript can be found at search.withcandour.co.uk

Oct 17, 2022 • 1h 6min
SEO Audits with Olga Zarr
In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarr, the founder and CEO of SEOSLY.
Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including:
The first steps of auditing a new website
How regularly should you audit a website?
What are some of the most common things auditing tools miss?
And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/
Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free.
For full show notes, links, and transcripts, go to search.withcandour.co.uk

Oct 10, 2022 • 1h 14min
Breaking out of your brand bubble with Alex Hickson
In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss:
How to inspire clients to try digital PR
Thinking outside the box for opportunities
Breaking out of your brand bubble
Full show notes, links, and transcript are available at search.withcandour.co.uk

Oct 3, 2022 • 59min
Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn
Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A!
That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page.
Click here to watch the video version on LinkedIn.
Questions answered include:
How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical?
Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)?
I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links?
Is location tagging images still effective?
Is HARO worth the effort or do you prefer any other alternative for link building?
and more!
Full show notes and transcript are available at search.withcandour.co.uk

Sep 26, 2022 • 1h 1min
Carving out your SEO career path with Luce Rawlings
In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss:
Starting your career in-house vs in an agency
When's the right time to go freelance?
The pros and cons of freelancing
How can you continue to learn throughout your SEO career?
SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview
Full show notes, links, and transcript available at search.withcandour.co.uk

Sep 19, 2022 • 1h 20min
How digital PR can benefit your SEO with Jenny Abouobaia
In this week's episode, Jack Chambers-Ward is joined by Jenny Abouobaia, SEO consultant of the year 2021 in the Middle East & North Africa. Jack and Jenny discuss all things digital PR including:
The different types of link building
How digital PR can boost your SEO and brand awareness
Is digital PR more or less important than it was 5 years ago?
How digital PR can increase your digital footprint and improve your EAT
Jenny's website: https://seowithjenny.com/
Follow Jenny on Twitter: https://twitter.com/seowithjenny
Follow Jack on Twitter: https://twitter.com/JLWChambers
Full show notes & transcript available at search.withcandour.co.uk