Profitable Mindset

Charlotte Smith
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Nov 9, 2023 • 58min

#188: The Sneaky Way Family and Society Hold You Back On Your Farm, and How to Fix It

Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you’ll hear from two of my certified coaches who share how coach training has turned their lives around.   Karen wanted the freedom of making a living with her own business.   But after a few years she was still not making money and was overworked, stressed, and hopeless.   She didn’t see how she’d ever be able to make money doing what she loved.   This is not to “blame” at all - but Karen was raised like many of us are.   She was taught by well-meaning adults in her life to avoid making mistakes - at all costs.    She was sent the message that, “mistakes are bad and a reflection of you - just don’t do it.”   (Heck - I’ve even caught myself parenting my kids that way! It’s so common!)   Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that’s plagued her for almost 60 years.   Constant doubt and fear kept her stuck not doing things she KNEW would help her business.   She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class.   Her confidence grew magnitudes -  unlike anything she’s ever experienced.   She’s a different woman. She’s a self starter now.   She no longer fears doing something wrong - a fear she’s let rule her for decades.   Her life was so small since she lived in constant fear of doing something wrong.   “I used to dread going to work. I’d panic seeing certain people.”   “I KNEW there was a better way to live, but I didn’t know how, until I met Charlotte and found her coach training.”   “I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life.”   Notice the people in Karen's life haven’t changed.   SHE’s the one who’s changed.   Imagine no longer worrying about what others think of you.   That’s the ultimate freedom in life. My coaches get to live that freedom.   You can too.   Consider this - farmers who take my coach training repeatedly tell me it’s the BEST investment they’ve ever made in their life. Hands down.   And it’s for you, too.   It includes a free year of 5X Your Farm Sales.   It will blow your mind. Every relationship in your life will improve. You’ll make money in your business.   There are 10 spots left.   Grab one.   Love, hugs, and let’s change your life together. You got this.   Charlotte
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Nov 2, 2023 • 55min

#187: This Farmer Took My Coach Training, Now Makes More Money Than Ever AND Replaced Her Nursing Job Income

Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state.   She started her farm so she could quit her nursing job which sucked the life out of her.   But she couldn’t get her business to make enough money to replace her income.   She was stuck. Trapped. She felt desperate to make money.   Hear Laura’s strategy for quitting her day job on the podcast today.   It seemed impossible to get her farm to replace her income.   Then Laura found the coach training I offer and learned how to make her business profitable.   She quit her nursing job.   Through coaching, she turned around her business AND her family life.    She used to feel constantly frantic.   Now she feels calm, content and peaceful.   And she’s making money. Calmly handling the challenges of farm and family.   Laura implemented all the skills she learned in coach training. It was life-changing.   It wasn’t an overnight process.   But it did happen over the last few years.   A year ago she joined my coach training program to become a certified coach.   Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her.   To make a difference in people’s lives.   Now she’s a certified coach.   She’s making money doing the most rewarding and valuable work she can possibly imagine   Laura’s message to anyone wanting to feel better in life and improve their business:   “The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I’m making a LOT more money but what’s more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It’s fantastic. I’m thankful to you for training me so I can have this exponential impact out in the world.”  ~Laura Patterson   I only have 10 spots left in coach training that starts in December and runs through May. One hour a week.   Become the CEO of your life - and your farm.   Coaches in the training say it’s the best investment they’ve every made in their life.   Click HERE to join and grab a spot in this small, focused leadership program.   Warmly,   Charlotte    Read About and Secure Your Spot HERE.
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Oct 26, 2023 • 16min

#186: People Will Pay Your Prices When You Do This One Thing

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you feel awkward or bad telling people very directly to “buy our _______ (meat, milk, flowers, eggs, tours, events…)    …you’re not alone.    Today’s episode of the Profitable Mindset Podcast will help you.   I get requests from farmers every day to review their emails and help them figure out why they aren’t making sales.   During our review in the 5x coaching program, I see where they’ve gone wrong.   They correct it and guess what? Sales happen.   Truth is, people are super busy and their inboxes and social media feeds are full.   They need very direct, clear communication if you want them to buy.   But this can feel terrible for you to talk to them this way.   Today’s episode gives you very clear guidance on how to feel confident writing sales emails.   How to confidently tell them to buy your products and sign up for your events.   Tune in to Episode 186 and learn what you have to be willing to do to build a profitable and sustainable farm.   Warmly,   Charlotte
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Oct 18, 2023 • 6min

The Strategy to Double, Triple, or Five Times Your Farm Sales

Click HERE To Read How to 5X Your Farm Sales and Sign Up This is where farmers all over the US and 15 countries are learning to calmly and in a balanced way, farm and finally make a profit. Here's what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing, and struggling to move them. Imagine how the rest of your year will go when it’s all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Here’s what’s inside the 5X Program: Expert group coaching with me weekly 2 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more ​Enrollment just opened and will only be available until this Friday, October 20th, at 11:59 PM PT.​​ Don’t miss this opportunity.
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Oct 10, 2023 • 4min

Free Training: 4 Simple Steps to Create More Time and Profit on Your Farm

Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm Raise your hand if you think or say the following- I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! I'm overwhelmed daily with all that needs to be done on the farm and in the house. I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. I'm exhausted, burned out, and need a break, but I don't see how that's possible. Then, I beat myself up, self-sabotage, for all the above. :( Good news - I've got help for you. There are 4 steps I'm teaching on Monday, October 16th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. And here's what I know to be true - when the hundreds of farmers in my 5X coaching program implement what I teach in this free training, they finally start to make - and keep - more money. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm, focused productivity instead of constantly reacting, scrambling, and overworking. It starts with learning the 4 Steps. Sign up and I'll see you there! A limited-time replay will be sent out if you can't make it live. Sign up to get it! Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm
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Sep 28, 2023 • 45min

#185: The Two Things This Farmer Does To Be Profitable - And Peaceful- For the Last 6 Years

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October Dana immediately 3x’d their farm’s meat sales when she implemented my email marketing program. Not because she’s a unique special unicorn. She’s an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind. Here's Dana’s Full Success Story on the Profitable Mindset Podcast She didn’t stop at just my email marketing training. She implemented all the mindset coaching I offered each week. She continues to be more and more profitable every year since. And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids. She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt. But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now. She’s married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced. Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year. But she and her husband calmly move through the upset quickly and get back to calm. In Dana’s words: “I LOVE how peaceful our lives are now. In our past, we were working so hard. Now we get off the farm - even in summer - and do so many fun things. Our days are so much more calm and peaceful. Yes, big upsets still happen. And with coaching, I just face the challenge head on and maintain my cool Even though we still own a busy farm.” Do yourself the biggest favor. Listen to Dana’s interview now. Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th. You’ll change your life, too. The rest of the world, especially the farming world, might try to tell you that you can’t make a living farming You absolutely can when you implement the skills I teach. Don’t leave your success up to free knowledge here and there you pick up on the internet. You won’t get to profit. I know this. I’ve been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms. Dana now lives a life where she’s free, peaceful, calm, in control AND making a living on their farm. This is for you, too. It’s the hardest work you’ll ever do. But - it’s the most fulfilling thing you’ll do. And you’ll pass the skills on to those around you, and you’ll take them forward in your life in all your endeavors. Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts. Warmly, Charlotte
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Sep 21, 2023 • 19min

#184: Two Phrases To Help You Set Clear Customer Boundaries on Your Farm

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October “We just can’t keep living this way…”    My client had her farm’s “open” hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something.    My client was exhausted, frustrated, and falling really behind on her farm.   Click the Link Above for the powerful and simple solution in today’s Profitable Mindset Podcast Episode   She wanted to give excellent customer service, and felt she couldn’t give up the opportunity to make money!   So she dropped everything and showed them around.   But she realized her days were becoming longer and longer, and she was far less efficient.   She also couldn’t risk offending them - what if they didn’t come back or told others about the poor service?   This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around.   Or worse, wander around on their own.   It sounds like a gracious gesture - to have an “open door” policy. I love the idea.   But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week.   She was frustrated, but also guilty and felt obligated to serve people.    It’s totally unsustainable - you won’t be able to keep this up long-term.   Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries.    In today’s episode you’ll learn: What are boundaries (they’re not what you think) How to serve customers without letting them control our time Two magic phrases that make people immediately respect you and your time You might be like my client, confusing boundaries with customer service.   How do we serve customers on our farm without letting them control our time and how we go about business?   Listen to Episode #184 Today and Create More Time and BETTER Customer Service.   Charlotte
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Sep 14, 2023 • 21min

#183: Learn This Strategy to Charge the Real Cost of Your Farm Fresh Products

Click HERE for my free training, 4 Simple Steps to Create More Time Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more.   I KNOW she’s not alone.   Today’s Episode Will Help You Solve For This   Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more.   You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you’ve been losing so much money.   If you’re like many, you didn’t figure in any pay for yourself, so not only are you NOT getting paid, but you’ve spent time away from your families that you can’t ever get back.   Today’s Profitable Mindset Podcast episode HERE will help you    Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you’ll never do the marketing you need to do to sell them.   And you will go out of business.   OR, you’ll have to forever pump money into your farm biz from your day job and never get off that hamster wheel.   Until again, you decide the hamster wheel life, the stress and anxiety isn’t worth it, and you quit.   The farmers in the 5x Program who implement the skills I teach, create profitable farms.   They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach.   And they start with the shift I teach in today’s episode.   Let’s get your farm profitable. This is the first step.   Charlotte   PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.
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Sep 7, 2023 • 22min

#182: This Mindset Shift Will Help You Pay Off Farm Debt with Ease

Free Training: 4 Powerful and Simple Steps To Create More Time A couple of weeks ago I coached a farmer who was forced to take on debt due to a family illness.   Click the Link Above to Hear the Mindset Shift she Made   The debt made her feel like she was drowning.   Can you relate, if not now, at any time in your life?   Let’s face it, if you own a farm, there’s a great chance you’ve got some kind of debt.   Imagine having no more mortgage payments. Pickup trucks and tractors - paid off.    Credit card debt is paid in full every month.   I have client after client becoming debt-free after coaching with me for a year or two, three or five!   It’s possible to get out from under the overwhelm of debt - but you’ve got to make a change in your mindset to make this happen.   As a matter of fact, if you DON’T change your mindset and instead pay off your debt… the old thinking will get you right back into debt again.   Everything you do to create a successful farm and life STARTS with how you’re thinking about it.   Today’s episode is the how-to on thinking about debt in a way that will move you forward toward freedom from the overwhelm of debt.   Listen to Episode 182 of the Profitable Mindset Podcast   Creating a more financially secure farm life IS possible for you.   Warmly,   Charlotte
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Aug 31, 2023 • 51min

#181: The Strategy I Use to Become Profitable in The First Couple Years of Farming

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th ​Today's episode #181 of the Profitable Mindset Podcast is chock-full of marketing nuggets for your farm biz.​ Click the link above and you'll learn: The strategy I use to become profitable in the first couple of years on my farm How to find the right people for your farm products How to build your email list My friends Sandy & Jeni interviewed me for their podcast about women and how we run our businesses.  They aren't farmers. But they know some farmers.  I opened their eyes as to the powerful business-people farmers MUST be. Not only are we powerful in our businesses but our physical, mental, and emotional resilience and strength rival that of Olympic athletes. We face extraordinary circumstances that most business owners never have to worry about. Whether you're a grower, producer, or a sheep herder (or not), there are a lot of marketing nuggets in this one. ​ Click the Link Above to Go and listen. Big hugs, Charlotte

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