Profitable Mindset

Click HERE for my Free Training: 3 Steps to Your Profitable Farm - LIVE January 15th. It’s usually this time of year many of my clients start to panic and think… “It’s almost the end of the year, where in the world did the time go?” “What did I actually get done this year?” ("not enough") “Did we make enough to get through the winter?” “What projects were left unfinished?” "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2024. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 7 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired. Click the link above to listen to episode 190 and create your profitable, sustainable and fulfilling 2024 on the farm

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you’ve got a diversified farm and you’re overwhelmed, overstretched, overbusy - please know you’re not alone.   You CAN turn things around.   Truth is, you MUST turn it around or you’ll do yourself and your farm in.     (98% go out of biz by year five, losing lots of $$. Let’s fix this.)   This is my life’s work - helping farmers turn their money-losing farm ventures into sustainable lifestyles.   Here’s the challenge - as farmers, we know a diversified farm is what’s best for the soil, the animals, and our communities.   Pastures dotted with grazing cows followed by scratching chickens define nutrient dense food!   We’ve read and heard monocultures in agriculture are unsustainable.   Acres and acres of just one veg or one flower -- lettuce, for instance - means lack of disease controlling species. So then far more chemicals are needed to get the product to the customer.   But we cause ourselves problems when we confuse the end with the means.   If we try to start our farms with diversification of products and sales, we’ll do ourselves in.   First - what do I mean about diversified?   A diversified farm means you’re selling:   1 - More than one thing (chicken, beef, eggs, flowers, veg, classes, events, etc.)  2 - To more than one type of person (wholesale customer, retail customer, trying to reach all the people) 3 - In more than one place (online, at markets, on your farm, on FB, IG, Youtube, Tiktok… all the places)   I teach a very specific process to my clients in 5X to get their farms profitable.   The process is simple. It works. My clients who implement the process turn around their losing ventures.   But most farmers outside of my program won’t implement it.   Because it goes against what they see every other farmer doing!   Today’s episode of the Profitable Mindset Podcast will shed light on how & when to diversify.   And - getting inside my coaching group is crucial - the hardest thing you’ll do in trying to build a successful farm is go against what you see everyone else is doing.   But you must if you want to succeed.   I’m here to help.   See you in Episode 189 of the Profitable Mindset Podcast.   Warm hugs,   Charlotte   PS: 5x Opens Up Again in January - plan on joining. 👏

Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you’ll hear from two of my certified coaches who share how coach training has turned their lives around.   Karen wanted the freedom of making a living with her own business.   But after a few years she was still not making money and was overworked, stressed, and hopeless.   She didn’t see how she’d ever be able to make money doing what she loved.   This is not to “blame” at all - but Karen was raised like many of us are.   She was taught by well-meaning adults in her life to avoid making mistakes - at all costs.    She was sent the message that, “mistakes are bad and a reflection of you - just don’t do it.”   (Heck - I’ve even caught myself parenting my kids that way! It’s so common!)   Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that’s plagued her for almost 60 years.   Constant doubt and fear kept her stuck not doing things she KNEW would help her business.   She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class.   Her confidence grew magnitudes -  unlike anything she’s ever experienced.   She’s a different woman. She’s a self starter now.   She no longer fears doing something wrong - a fear she’s let rule her for decades.   Her life was so small since she lived in constant fear of doing something wrong.   “I used to dread going to work. I’d panic seeing certain people.”   “I KNEW there was a better way to live, but I didn’t know how, until I met Charlotte and found her coach training.”   “I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life.”   Notice the people in Karen's life haven’t changed.   SHE’s the one who’s changed.   Imagine no longer worrying about what others think of you.   That’s the ultimate freedom in life. My coaches get to live that freedom.   You can too.   Consider this - farmers who take my coach training repeatedly tell me it’s the BEST investment they’ve ever made in their life. Hands down.   And it’s for you, too.   It includes a free year of 5X Your Farm Sales.   It will blow your mind. Every relationship in your life will improve. You’ll make money in your business.   There are 10 spots left.   Grab one.   Love, hugs, and let’s change your life together. You got this.   Charlotte

Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state.   She started her farm so she could quit her nursing job which sucked the life out of her.   But she couldn’t get her business to make enough money to replace her income.   She was stuck. Trapped. She felt desperate to make money.   Hear Laura’s strategy for quitting her day job on the podcast today.   It seemed impossible to get her farm to replace her income.   Then Laura found the coach training I offer and learned how to make her business profitable.   She quit her nursing job.   Through coaching, she turned around her business AND her family life.    She used to feel constantly frantic.   Now she feels calm, content and peaceful.   And she’s making money. Calmly handling the challenges of farm and family.   Laura implemented all the skills she learned in coach training. It was life-changing.   It wasn’t an overnight process.   But it did happen over the last few years.   A year ago she joined my coach training program to become a certified coach.   Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her.   To make a difference in people’s lives.   Now she’s a certified coach.   She’s making money doing the most rewarding and valuable work she can possibly imagine   Laura’s message to anyone wanting to feel better in life and improve their business:   “The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I’m making a LOT more money but what’s more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It’s fantastic. I’m thankful to you for training me so I can have this exponential impact out in the world.”  ~Laura Patterson   I only have 10 spots left in coach training that starts in December and runs through May. One hour a week.   Become the CEO of your life - and your farm.   Coaches in the training say it’s the best investment they’ve every made in their life.   Click HERE to join and grab a spot in this small, focused leadership program.   Warmly,   Charlotte    Read About and Secure Your Spot HERE.

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you feel awkward or bad telling people very directly to “buy our _______ (meat, milk, flowers, eggs, tours, events…)    …you’re not alone.    Today’s episode of the Profitable Mindset Podcast will help you.   I get requests from farmers every day to review their emails and help them figure out why they aren’t making sales.   During our review in the 5x coaching program, I see where they’ve gone wrong.   They correct it and guess what? Sales happen.   Truth is, people are super busy and their inboxes and social media feeds are full.   They need very direct, clear communication if you want them to buy.   But this can feel terrible for you to talk to them this way.   Today’s episode gives you very clear guidance on how to feel confident writing sales emails.   How to confidently tell them to buy your products and sign up for your events.   Tune in to Episode 186 and learn what you have to be willing to do to build a profitable and sustainable farm.   Warmly,   Charlotte

Click HERE To Read How to 5X Your Farm Sales and Sign Up This is where farmers all over the US and 15 countries are learning to calmly and in a balanced way, farm and finally make a profit. Here's what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing, and struggling to move them. Imagine how the rest of your year will go when it’s all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Here’s what’s inside the 5X Program: Expert group coaching with me weekly 2 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more ​Enrollment just opened and will only be available until this Friday, October 20th, at 11:59 PM PT.​​ Don’t miss this opportunity.

Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm Raise your hand if you think or say the following- I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! I'm overwhelmed daily with all that needs to be done on the farm and in the house. I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. I'm exhausted, burned out, and need a break, but I don't see how that's possible. Then, I beat myself up, self-sabotage, for all the above. :( Good news - I've got help for you. There are 4 steps I'm teaching on Monday, October 16th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. And here's what I know to be true - when the hundreds of farmers in my 5X coaching program implement what I teach in this free training, they finally start to make - and keep - more money. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm, focused productivity instead of constantly reacting, scrambling, and overworking. It starts with learning the 4 Steps. Sign up and I'll see you there! A limited-time replay will be sent out if you can't make it live. Sign up to get it! Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October Dana immediately 3x’d their farm’s meat sales when she implemented my email marketing program. Not because she’s a unique special unicorn. She’s an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind. Here's Dana’s Full Success Story on the Profitable Mindset Podcast She didn’t stop at just my email marketing training. She implemented all the mindset coaching I offered each week. She continues to be more and more profitable every year since. And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids. She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt. But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now. She’s married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced. Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year. But she and her husband calmly move through the upset quickly and get back to calm. In Dana’s words: “I LOVE how peaceful our lives are now. In our past, we were working so hard. Now we get off the farm - even in summer - and do so many fun things. Our days are so much more calm and peaceful. Yes, big upsets still happen. And with coaching, I just face the challenge head on and maintain my cool Even though we still own a busy farm.” Do yourself the biggest favor. Listen to Dana’s interview now. Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th. You’ll change your life, too. The rest of the world, especially the farming world, might try to tell you that you can’t make a living farming You absolutely can when you implement the skills I teach. Don’t leave your success up to free knowledge here and there you pick up on the internet. You won’t get to profit. I know this. I’ve been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms. Dana now lives a life where she’s free, peaceful, calm, in control AND making a living on their farm. This is for you, too. It’s the hardest work you’ll ever do. But - it’s the most fulfilling thing you’ll do. And you’ll pass the skills on to those around you, and you’ll take them forward in your life in all your endeavors. Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts. Warmly, Charlotte

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October “We just can’t keep living this way…”    My client had her farm’s “open” hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something.    My client was exhausted, frustrated, and falling really behind on her farm.   Click the Link Above for the powerful and simple solution in today’s Profitable Mindset Podcast Episode   She wanted to give excellent customer service, and felt she couldn’t give up the opportunity to make money!   So she dropped everything and showed them around.   But she realized her days were becoming longer and longer, and she was far less efficient.   She also couldn’t risk offending them - what if they didn’t come back or told others about the poor service?   This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around.   Or worse, wander around on their own.   It sounds like a gracious gesture - to have an “open door” policy. I love the idea.   But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week.   She was frustrated, but also guilty and felt obligated to serve people.    It’s totally unsustainable - you won’t be able to keep this up long-term.   Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries.    In today’s episode you’ll learn: What are boundaries (they’re not what you think) How to serve customers without letting them control our time Two magic phrases that make people immediately respect you and your time You might be like my client, confusing boundaries with customer service.   How do we serve customers on our farm without letting them control our time and how we go about business?   Listen to Episode #184 Today and Create More Time and BETTER Customer Service.   Charlotte

Click HERE for my free training, 4 Simple Steps to Create More Time Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more.   I KNOW she’s not alone.   Today’s Episode Will Help You Solve For This   Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more.   You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you’ve been losing so much money.   If you’re like many, you didn’t figure in any pay for yourself, so not only are you NOT getting paid, but you’ve spent time away from your families that you can’t ever get back.   Today’s Profitable Mindset Podcast episode HERE will help you    Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you’ll never do the marketing you need to do to sell them.   And you will go out of business.   OR, you’ll have to forever pump money into your farm biz from your day job and never get off that hamster wheel.   Until again, you decide the hamster wheel life, the stress and anxiety isn’t worth it, and you quit.   The farmers in the 5x Program who implement the skills I teach, create profitable farms.   They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach.   And they start with the shift I teach in today’s episode.   Let’s get your farm profitable. This is the first step.   Charlotte   PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.