Profitable Mindset

Go to 3cowmarketing.com/coaching to 5X Your Farm Sales! https://courses.3cowmarketing.com/5x-farm-sales Let me ask you...Why did you get into the farm business?  Most of us will say that we get into the business because we love it so much.  We want to help people.  We want to restore the land.  We love the lifestyle.  We love the idea of eating our farm-fresh food every night.  THAT’S why we start a farm.  But it’s not what makes our farm successful.  I am sharing how in order to be successful, we don't have to ignore that part of ourselves that yearns for this connection to the land, and a connection to what we do, and a connection to helping people. This love of the land and love of helping people that makes us such incredible farmers is also what makes us inherently good at marketing and selling our products.  Tune into this episode, where I share how your farm marketing must reflect your desire to help people and connect with people through the words you write, and how your passion becomes your best resource when marketing to your customers. In this episode, I’m talking all about: Why you need to create a reliable system to attract the right customers, build a connection with them, and retain them from year to year. The one skill I teach that will guarantee your success.  The one question that will make you LOVE (vs. hate) marketing. The problem with the thought ‘build it and they will come.’ A technique to naturally develop your customers’ deep trust. You can totally build a customer base that values what you do, respects your hard work, and is happy to pay your prices. You can use your love of farming and harness that into a marketing strategy that builds trust and shares your passion with your customers.  Soon you will find that the love of farming that was burning in you when you started your farm can drive the desire to serve your customers.  This is part 2 of a series all about how marketing and mindset work together to build a profitable farm. Keep listening and remember; when you keep in touch with your customers in a way that shows them they matter to you, they will trust you and they will keep coming back.

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. Do you ever hear yourself saying... "How do I find MORE customers to buy our products?" -or- "How do I get people to come back each season?" Most people come to me for marketing help with some version of this question. Although it might seem like the right approach, this is actually the wrong question to ask - because when you ask it this way, you'll actually attract the WRONG type of customers! When you tune in to today's episode and learn what question to ask instead, guess what? The right customers start showing up.  Join me in this episode, where I teach you how to shift your perspective to be able to grow a farm that spans generations -- you can finally create a legacy you've dreamed of, a farm you can hand off to your kids. In episode 72 I’m talking all about: How to drive productive actions to create success. What it is you're doing that's actually repelling customers.  Even if you have no customers, you can learn to attract customers ready and waiting to buy!  How to guarantee customers come back each season.  I am also sharing the MOST IMPORTANT question that you'll want to ask in order to grow and build a profitable farm.  This is the part 1 of a series all about how marketing and mindset work together to build a profitable farm. The next few episodes are going to shift your thinking so that you will have the foundation to be successful and hit the ground running building your profitable farm this year. Listen right here. Warmly, Charlotte

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. How often do you catch yourself thinking what you're producing, posting, or doing in your marketing is not quite good enough? Many of my clients think this almost daily - but they also think they're the ONLY ONE thinking that their products or pricing or farm isn't good enough - - they think that everyone else is doing it right, but they can't get it right. What if - you're not alone thinking what you're producing or doing isn't good enough? Tune into today's episode to learn all the different ways you're holding yourself back and what you can do now to overcome these limiting thoughts. Join me in this episode as I share how the notion of never being good enough also affects us physiologically. This means if we feel like we're not good enough, we're already in a constant state of defensiveness and learn how THAT holds you back.  You can change all this... and I am here to tell you how. In this episode, I’m talking all about: How to overcome our socialization to stay stuck and small. How to shift away from anxiety and defensiveness start to feel good about what you produce. The real reason your farm exists - and when you believe this marketing and selling becomes so easy.  How one simple mindset shift can move you into a state of thriving. The only comparison game you should be playing. PLUS I share with you THE solution to actually improving your life. You don’t want to miss this. We need to learn to counter the inherent wiring in our brain, and in order to do that we need to learn to manage our mindset. That is the entire basis of mindset coaching. That is what I can offer you.

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. How many of you have given up on your goal because it was too hard? Or it seemed insurmountable? I’m here to tell you that most of us have. When you set a goal, the journey to reach that destination is going to be hard. But you have to realize that the struggle is the thing that's going to strengthen you and make you reach that goal with much more ease.  Join me in this episode where I discuss two crucial strategies that, when you implement them, I can guarantee will allow you to reach your goals and make the struggle much more manageable. In this episode, I’m talking all about:   How coaching raises our awareness and wires our brains in ways we can’t get to on our own The key to success that doesn't cost you money. How reaching your goal is 100% dependent on these two things. Is it possible - and WHY would you -  love the painful journey on the way to reaching the goal? How to combat our tendency to devalue what we do or produce. See you inside episode 70 now!

Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE. There is a misconception that building your farm should only feel challenging sometimes, but not all of the time, that at some point it should become easy. So many of my clients have this crazy desire to build their business, to be successful, and to live this farming lifestyle. But, where they get tripped up is in the idea that it shouldn't be as hard as it is. That's not true, folks. I believe and experience that any dream or goal you want in life is an invitation to grow. There’s no way to reach that dream or goal without growth. And growth, my friends, can be super painful. Join me in this episode where I discuss why growth and ease cannot coexist, and why you must grow if you want to build a successful farm business. In this episode, I’m talking all about: How in order to grow a profitable farm you’ll have to grow into the next best version of yourself. The first step that change requires is a LOT of this one thing! If you are surrounded by people who live in a fear and scarcity mindset, you might notice this one thing. How to manage the survival part of your brain might be holding you back and preventing your success. Don't want to experience the pain of growth to reach a big goal? No problem, just be sure to do this. Why going after your goals and dreams feels BAD before it feels oh so good!

Ready to uplevel your life and business? Decide if coaching is right for you - book a free strategy session HERE. I hear from farmers regularly that you are struggling with sales, wondering what you could be doing to sell more of your products.  What you’re doing isn’t working, you're scrambling around doing all sorts of things people tell you about. Farmer's markets, deliveries, craigslist, posting at the local feed store. You are exhausted and still don’t have enough customers or a reliable way to get more customers. Is the stress of running a business where you can’t sell enough product at the price you need putting a strain on you and your family? You can change that! Join me in this episode where I break down why your relationship with your customers is vital to your business, and how to gain loyal customers who are emotionally invested in you and your business. In this episode, I’m talking all about: How marketing is about becoming a part of people’s stories. The reason there is no shortcut to selling. How to make all your customers feel like they matter to you - so you matter to them. Two marketing practices that pay off BIG TIME. Why you need to connect with each and every person you sell to. Plus, I’m sharing my number one SECRET to getting more customers. It’s short, simple, and will take you so FAR in building trust with your audience.

Click HERE to book a free strategy session to decide on coaching. Most farmers I know are not charging enough to generate a healthy profit and be sustainable, which causes so many problems in our businesses.  And, one of the main reasons farmers give me for not increasing prices is you're afraid of losing customers. Guess what? Your people aren't buying from you based on price. They're buying from you because of the relationship and the connection you have built. Join me on this episode where I teach you the six steps to raise your prices without losing customers. On this episode, I’m talking all about How to best announce a price increase. How to have your customers feel supportive of a price increase.  Why it's important NOT to explain your price increase! Two things you can do to make customers feels even more excited to pay more money. The importance of realizing you should never apologize. How to guarantee customer loyalty. Plus I’m sharing my exact email of how I communicate with my customers and why I have such a loyal and supportive customer base. It's much easier than you might think.

Ready to uplevel your business and your life? Click HERE to sign up for a strategy session to decide to invest in coaching. if you’re really ready to increase your profits, there might be one essential element you’re overlooking in your farm business.   Ready to discover what it is? 🙋‍♀️   Listen right here ➡️  https://www.3cowmarketing.com/episode-66/ ‎   Join me on this special episode of the podcast, where I’m interviewed by Terrance Layhew of the Intellectual Agrarian podcast.   In this episode, I’m talking all about:   🌻 Why knowing how to market your farm isn’t enough to succeed in business 🌻 The one thing I see holding so many farmers back from their goals 🌻 How to get out of constant reactive mode and start living (and working) with ease   Plus, I’m sharing the one marketing tip I recommend to every farmer looking to increase their profits!

Click Here to Learn to 5 X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales 5x Your Farm Sales, a Marketing and Mindset Course for Farmers. Inside, you’ll get: Lifetime access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you 1 year of weekly group coaching with me where you can bring anything that comes up for you along the way and be supported in your growth Enrollment just opened and will only be available until this Friday, February 19th at midnight PT. Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than before.  Don’t miss this, Charlotte P.S. That marketing system I talked about? Here’s what it does: “Rather than standing around on a cold winter Saturday *hoping* for sales and making only $40, we had already reached out to our people and we *knew* they were coming for our products, making $250-$500.  We are getting more for wholesale eggs than most folks are getting retail. By the end of April, we had already made more money selling eggs than we did for the entire year last year!” -Teddi Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.