Profitable Mindset

Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Do you have a timeline for when your farm should be profitable? So many of my clients come to me at first, frustrated they've been doing all the things and still aren't making money. The first thing I do is ask a series of questions that identifies exactly what's in the way of them making money.  When you pressure your farm, yourself, to… Make money  Breakeven Reach 6 figures in one year  ...you're actually hindering your farm's growth and profitability. Because here’s the thing, It’s not your business' job to serve you by becoming profitable or even breakeven. It’s YOUR job to serve your business by growing the skills needed to make it profitable. There’s so many ways you can do that. And I want to chat with you more about it in my new podcast episode, the one mistake that prevents your farm from paying for itself. But I can tell you right now, it’s not worrying about how much money you’re making. Or frantically and prematurely coming up with strategies to do so.  How about, instead, you focus on investing in the UDDER-ly (😉) amazing CEO that you are. Cause you are! And when you take ownership of that, you are going to see results. No doubt. Tune in today to learn how to finally get your farm to profit.

Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07   Every week I coach more than one farmer on feeling afraid to put themselves “out there.”   It sounds like this:   I’m afraid I’ll let people down  But people will be disappointed I don’t like how I look/sound on camera I’m afraid people will criticize my…  (fill in the blank - prices, farming practices, that I took a vacation, think I look frumpy, and on and on)   Does that sound like you?    Listen, I know putting yourself out there is scary! But - you have to get over it if you want to be around for the long run.   Sounds so easy. And I know it’s not - because to get over it, you actually have to go through it and do it and feel the fear anyway!   And THAT sounds so scary!   This fear of what others may think of you sounds like a valid fear, but what if it isn’t?    The truth is, EVERYONE is going to have an opinion. Sometimes even more than one.    And - what if I told you, their opinion is none of your business?   'Cuz it isn’t your business. It isn’t even about you. It’s about them, where they’re at that day, what season of life they’re in, what they had for breakfast.   What they think of you or your marketing is out of your control.   And when you put the focus on what their opinions might be, you’re actually making it about you… instead of serving them.   Friend, don’t get down on yourself for this - we ALL do it.   It’s a problem for my clients because worrying about what people will think about their marketing or prices or farming or family is holding them back from making money.   This fear is keeping them stuck and small.   When you fear what others might think of you, then when you DO post or email, you’re not even showing up as you!    You’re presenting your customers and followers with a version of you that isn’t even the real you. Because that self is based on what you think they might want to see or hear.   So the “you” they like is not even the real you!   See how we twist ourselves into knots trying to pretend we’re something we’re not so people will like us?   So, how can we change this pattern of fear of what people think?    The solution is to shift your thinking.    Simple as that? Yes.    Easy? Maybe not, but that’s why I’m here. I’ll help you navigate that.   Tune into this week's episode, I’ll help you start the process.   Charlotte

Deciding on Coaching? Book a free strategy session to see if the program is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Have you ever thought to yourself, “I wish I didn’t have to work so much”? What would you do with your time?  Take a vacation?  Spend time with your kids?  Find a hobby?! (Or invest more time into a hobby?) Visit with your neighbor?  Okay! Daydream over...  You own a farm. How in God’s green earth could you possibly work any less? Maybe you’re on the other end of the spectrum where, actually, even thinking about taking time off or working fewer hours sounds absolutely ludicrous and sends you into a whirlwind of anxiety!  Either way, I’m here to tell you to - GET OFF THE HAMSTER WHEEL!  The reality is, farmers are OVERWHELMED. Working too hard. Scatterbrained and can’t seem to focus. Consumed with tasks that seem important but actually are holding them back. You know what I mean?  Answering emails  Working in the barns & fields & beds Spending WAY too much time on Facebook because they aren’t sure what to do next…  I’ve seen far too much of this. And what you need is - an intervention.  It may sound extreme, but to combat the busy syndrome you have to tap into the brain and re-teach it how to rest.  Charlotte from the past would tell you it’s impossible! But I’ve put in the work and can confidently say that it is SO worth it and 100% possible.  You deserve to wake up in the morning and realize that you’re fulfilled and calm. Even though you still have a busy farm & family. You also deserve to know you’ve broken it off with the rat race and have ZERO guilt.  In this episode of the podcast, I teach you, How To Slow Down On the Farm and Get Things Done.  Because you don’t have to sacrifice time for success. Once you understand that, you’ll be able to kick those boots off, sit back, and appreciate your hard work.  Listen to Episode 80 HERE. Love & Rest, Charlotte

Deciding on investing in coaching? Book a free strategy session to see if the program is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Many of us think the diversified farm is the pinnacle of farming. Tons of research shows us how good it is for the land. But you gotta earn the right to have a diversified farm. What do I mean by that? You earn the right by proving you can be successful & profitable with ONE species or product line before you can expand to two. Or four. Or six. Here’s the thing, if you don’t learn what it takes to sell ONE product successfully with a healthy profit margin first, then when you add a second, you’ll go broke OR you’ll forever be pumping money into your business from your day job. Your diversified farm will do you in if you diversify before learning the skill of being profitable. Diversification of products dilutes your marketing. So you’ve got to have your marketing dialed in hard on the one product and working to bring you lots of profit before ever expanding to the second. Most farmers fall in the trap of not having success selling their first product and they think the solution is to add another. For instance, they start with 500 meat chickens and can’t quite sell them out. So they add pigs, thinking now they’ll attract more people who want pork AND chicken. Soon they’re not selling enough of both at a high enough price, so they think for sure when they add raw milk (or vegetables, or flowers) THEN they’ll sell and make money. But it doesn’t work that way. It’s about this point they realize they’re bleeding money and they decide to reach out to me for help figuring out why they aren’t making money. I teach them how and support them in scaling back down until they’re strongly profitable with one focus. Listen to this week's episode to learn how to focus and build profit and THEN expand. Once you nail this, you’ll be making a profit, finally be fulfilled and enjoy the luxury of time - I promise! And, you’re welcome.    Charlotte

Book a Free Strategy Session to Decide to Invest in Coaching: https://calendly.com/csmith3cow/strategy-session?month=2021-06 Just the thought of needing to post on Facebook or Instagram daily can spin us farmers out in stress. I'm told daily things like: “I never know what to post!” “Who am I to tell them to buy my stuff?” “What if I turn people off?” Sound familiar? I can confidently say that everyone shares the same struggle at one point or another. Because here’s the thing, friend… As effective as Social Media CAN be to make lots of sales, it also holds a whole lotta power over us. Social Media has the power, by design, to trigger stress and anxiety, addiction-like behaviors, and feeling like everyone else is doing it right on social media and you're not!  Yes, sitting with phone-in-hand trying to come up with the perfect caption for the day - is designed to trigger your fight or flight response. The problem is, when you go into fight or flight your brain shuts down which means - you can’t come up with the right thing to say and you’re scared of rejection! If you’re reading this with eyes wide and heart pounding because I’m describing YOU - You need help ASAP.  But don’t panic! The good news is that social media is not happening TO you.  But you’re going to have to put in some work to train your brain how to confidently and effectively combat the social media triggers that are wired in place right now. In this episode I’m going to teach you 3 Steps To Get Better Results With Your Social Media Marketing! Aka. gain your POWER back.  Why? Because you deserve it, your business is counting on it, and your customers need to hear from you.  Pretty soon, your life is going to feel so relaxed and calm, EVEN THOUGH your stress and anxiety-inducing situations may not have changed.  But since you’ve learned and practiced how to manage your thinking around it, it no longer affects you negatively! GREAT NEWS! You are now managing your mind, vs. your stressed mind running the show. The 🔑 : Practice doesn’t make perfect. Practice makes progress. You just have to start.  Listen to episode #78 RIGHT NOW!  Warmly,  Charlotte

Click HERE to book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-06 I was in Kansas City giving a keynote talk on farm marketing when my phone rang and I saw from the number it was my neighbor.   “Your cows are in my front yard.”   Cue gallons of adrenaline and cortisol running through my body!   Anxiety? You betcha. Or maybe more like being hooked up directly to the electric fence charger!   Here I was half a continent away, nothing I could do about it.   This is an unusual circumstance, maybe, but anxiety is an all-too-common issue farmers bring to me in our coaching sessions daily.   It’s more like, “we sold out of all our meat during COVID and we’re still not making money.”   Or, “I’m working from 6 AM to 11 PM when I fall into bed exhausted and we’re still not getting it all done.”   Anxiety is a UNIVERSAL emotion that we all have to deal with every single day living on our farms. But some deal with it better than others.    I was one of those who didn’t know how to deal with anxiety in a healthy way for SUCH a long time. I share my own battle with anxiety in a little more detail in this week’s episode, but what I will tell you is that if you don’t learn how to manage anxiety it has the potential to break you.    I want you to understand that you CAN OVERCOME! And when I say overcome, don’t misunderstand me. Many may think if you overcome it once you’ll never have to deal with it again. But that’s not the case.    In this episode I’m going to teach you the one critical skill to manage your anxiety right NOW.   After listening to this episode, you’ll find it a little easier to breathe. Not because your anxiety has been “cured”, but because you now know HOW to manage it in a way that doesn’t let it control you!   Remember: YOU CAN and WILL OVERCOME!    This very episode WILL change your life. Don’t miss out!    Listen to episode #77 right now!   Warmly,  Charlotte

Book a Free Strategy Session to Invest in Coaching: https://calendly.com/csmith3cow/strategy-session?month=2021-06 I have a question for you. Are you still “all in” on the farm business that you signed up for? Like really, REALLY in?  Every day I hear from at least one farmer who’s ready to give up because things got too overwhelming. Or too stressful. Or, they just feel frustrated like nothing’s going right. Does any of this sound like you?  Then we gotta talk! The truth is, It’s easy to believe that everyone and everything else is the cause of your feeling overwhelmed, stressed and like a failure. In today’s episode, my client thought the vendor canceling her contract that was to begin in 2 weeks was causing her terrible feelings of frustration and betrayal. But what if that’s not true? Truth is, the negative feelings you’re experiencing right now has less to do with the vendor canceling and everything to do with your thoughts about the circumstance. That is GREAT news. Because if you're the one in control of how you feel, and nothing outside of you can make you feel bad, then YOU'RE the one in control of feeling better. Yes, you are totally in control of feeling better even when tough things happen. So, now what?  In this episode you will… Learn to shift your MINDSET so you can feel better now  Discover the 5 steps to managing farm interruptions and even catastrophes with ease Finally focus on the things that matter! Gifting you with the ability to hone in on the things that are actually making you money so you can finally spend that much-needed time with your family.  After this episode, you’re going to feel so much more FREEDOM and like you’re in control.  Remember, your thoughts create your feelings and those feelings drive your actions. Therefore, it’s within your control to be successful in your business even when nothing seems to be going right.  I want to help YOU know without a doubt - You can do it!  What I’m talking about in this episode is the very thing you need to propel your business mindset forward. Don’t miss out!  Listen today.

Go to: 3CowMarketing.com/coaching to sign up for 5X Your Farm Sales. Click Here to Learn to 5 X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales 5x Your Farm Sales, a Marketing and Mindset Course for Farmers. Inside, you’ll get: Lifetime access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you 1 year of weekly group coaching with me where you can bring anything that comes up for you along the way and be supported in your growth Click here to learn more. Enrollment just opened and will only be available until this Friday, May 21st at midnight PT. Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than before.  Don’t miss this, Charlotte P.S. That marketing system I talked about? Here’s what it does: “After implementing what Charlotte teaches and coaches us on, we sell out in 24 hours what used to take us months of promoting!” -Nancy Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.

Go to 3CowMarketing.com/webinar to sign up for 3 Steps to Your Profitable Farm. You’ll learn: Where to find customers that are happy to pay a premium for your product How to figure out which of your customers is most likely to value your product and reach more customers just like them, and How to quickly build relationships with your customers in a way that primes them to buy from you And so much more! It’s all happening on May 14 at 9am PST/ 11am CT/ 12pm ET. Sign up below to get the link and to get access to the replay! Click here to sign up for the webinar and get the Three Steps to a Profitable Farm. Here’s to a farm life you love! Cheers, Charlotte

Sign Up for Free Training: http://3cowmarketing.com/webinar "3 Steps to Your Profitable Farm" If you're like most farmers, you might think you sell your meat, milk, or your flowers or vegetables. But what if I told you that's NOT what you're really selling? You see, those products are commodities. You can get them at any grocery (or even convenience) store! So why would customers go out of their way - and pay MORE - for your products? Not because it's meat, milk, flowers or veggies from YOUR special farm. Instead, they buy from you because of what it does for them. Either the problem it solves OR the goal it helps them reach. THAT's what you're really selling! So then - "how do I know what my product does for people?" There's no special trick y'all. I just ask them in a very specific way! When a customer is buying something from you, it's a perfect opportunity for you to talk with them, which makes them feel amazing.  And when you make them feel amazing, they want to buy from you. In the last few episodes of the podcast, I've been going deeper into the concepts from my book, Farm Marketing From the Heart. Today we are going to put ourselves in our customer’s shoes which builds trust. Tune in to this episode,where I dive into why you need to be selling so much more than the products you produce. In this episode, I’m talking all about: The key to knowing what to post about that will get them to purchase How to get people to consistently shop with you vs. someplace more convenient How to figure out what your customers really want from you The game-changing task my employees complete each day The crucial perspective to remember {{ subscriber.first_name }}, what you are selling is NOT what you think you're selling. It's NOT your products you're selling. When you embrace the mindset that you aren't selling flowers or beef or eggs or milk, but instead you're selling a solution that your dream customer is desperate for --- you will create that loyal customer base you're looking for - one who never questions your price. Tune in now and learn how to make customers feel so deeply connected to you that they can't wait to call you their farmer and support you.