

Profitable Mindset
Charlotte Smith
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
Episodes
Mentioned books

Oct 14, 2021 • 46min
The 10 Essentials to Build Your Profitable Farm
Get on the Wait List for 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales Most farmers' plans do NOT involve: Failing 80% of the time Struggling for many years trying to get to profit Working 'til exhaustion many days Hustling to make a buck to try to pay the bills on time Yet this is what farmers are emailing me for help with daily. And when they implement the coaching I offer, including the 10 essentials I'm sharing today, they begin to have all kinds of crazy success. Success with more efficiency and ease. They create more financial success. They experience more life and family-fulfillment success. Now it's your turn to listen, learn and implement the 10 essentials that will help you get to profit and success with calm and ease. Listen to Episode 92 and do all you can on your own, then bring the essential you want to work on the MOST to our coaching call. If you're not signed up for coaching yet - your next chance will be mid-November to work with me for ONE YEARE to transform your farm and your life. Keep your eyes peeled! Tune in to Episode 92 to learn the 10 Essentials. Warm hugs, Charlotte

Oct 7, 2021 • 28min
You Won’t Build a Profitable Farm Until You Get Rid of Anxiety and Overwhelm
Get on the waitlist for 5X Your Farm Sales opening up soon: https://courses.3cowmarketing.com/5x-farm-sales Recently I had a client come to me feeling overwhelmed and frustrated with the disorganization and chaos in her office. I hear this struggle from a lot of you and I coach on it often! As farmers, we get pulled between the enormous amount of farm work outside. And of course, we've got houses to keep clean and often, families to feed. Then there's our marketing we aren't getting to like we want, and then of course things pile up. The problem with feeling overwhelmed and frustrated is it will NEVER drive the action of cleaning up the office. Or cleaning up anything at all! When you create feelings of overwhelm and frustration, you'll find yourself avoiding the very task you think is causing it. Avoiding it by going out and working in the barn or fixing a fence or packing orders. This means, the original overwhelm-inducing project never gets done. And the overwhelm and frustration continue every time you look at it or think about it. In Episode 91, I will show you exactly how to remedy this. Remember, “You can’t build a profitable farm that is also sustainable and fulfilling unless you clean up all these little areas of your life, it’s all these little things that add up to you having a profitable farm and life.” (episode 91) Listen to Episode 91 now, to discover how to confront your brain's sneaky way of making you feel bad. I'll walk you through just how to tackle all the teeny tiny tasks causing you anxiety in an easier, more peaceful way. Warmly, Charlotte

Sep 16, 2021 • 35min
How Maggie used 5X to get Profitable in 4 Months
5X Your Farm Sales is OPEN for Registration: https://courses.3cowmarketing.com/5x-farm-sales Four months ago Maggie joined 5X Your Farm Sales. She and her husband produce and sell milk, chicken and pork. AND vegetables. She was so overwhelmed and run ragged by customers stopping in at all times of day, she couldn't think straight. Just one conversation with me that week and she got off our call and made changes that IMMEDIATELY CALMED HER LIFE DOWN and made her more profitable. That was with ONE conversation. Imagine how she’s continuing to transform her business and life in our 12 months of conversations in the 5X Coaching Program! Hear her story of what she's created in just the last 5 months: Going from losing to making money in just 4 months of coaching Took a family vacation - first time ever in the summer Setting clear boundaries with customers on the farm Farm paying for itself + new milk room + new kids' bedrooms! Maggie and her husband and children are all happier and more fulfilled Maggie found hours and hours of time in her week which she's enjoying with her family and her personal self-care Yes, it IS possible to have time for yourself AND make money on your farm. Listen to Maggie's interview on the podcast today, then join her inside 5X Your Farm Sales and start turning your life and farm around. For the next 52 weeks I’ll teach and coach on anything you're struggling with on the farm. We start with "The Less Stressed Farmer - 30 Days to Calm" because you can't make more money until you lessen the stress. At the same time you're calming your life down, I'll be teaching you advanced marketing strategies and offer feedback to you on any of your marketing materials - emails, blogs, videos, FB & IG posts. This is just the start of 5X-ing (or 10 or 20Xing) your farm sales. Click here to join 5x Your Farm Sales today. And remember - hit reply to this note and ask me anything you need that will help you commit to joining by tonight so I can support your goals. Charlotte

Sep 13, 2021 • 34min
How This Farmer Moved From Complete Overwhelm to Profit and Balance
Learn More about 5X Your Farm Sales HERE: https://courses.3cowmarketing.com/5x-farm-sales What is 5X Your Farm Sales? It’s a one-year weekly coaching program designed specifically for farmers (that's you) that want help figuring out how to stop the stress and anxiety and learn to create more balanced time to build a profitable farm. This program is for you if you're: Running out of time and energy to get it all done Being pulled in too many directions, not able to focus Want to reach more customers Need help getting customers to pay your high prices (or the confidence to raise your prices) Eager to learn proven marketing techniques and strategies that work Need a marketing plan and strategy that will save you time and money Listen, your family and community need you. I know you'd rather be milking cows or planting crops, but inside 5X Your Farm Sales, I teach you to calm your life down first and then learn to market your products with ease. And I'd love to have you inside the course.

Sep 3, 2021 • 4min
The 6 Tools You Need to Build Your Profitable Farm
Free Training: 6 Crucial Business Tools To Build Your Successful Farm Sign up HERE: https://courses.3cowmarketing.com/6-tools You’ve worked hard to care for your land and give your animals a good life, but if you’re still trying to figure out how to sell more farm products and turn your farm into a profitable business, here’s what you might be missing: Ready for it? Growing a successful farm is an inside job. And I don’t mean in the house, in the barn, or in the office creating more social media posts with no strategy. I mean inside of you. The fact is that you cannot get traction in your farm business without having the mindset to create that success. Once you've tapped into the right mindset, there are 6 tools I've identified through working with farmers that will move you ahead. And I want to see you succeed. That’s why I’m inviting you to my free webinar on the 6 Crucial Business Tools To Build Your Successful Farm Click HERE to sign up. You’ll learn: How having the wrong mindset sabotages your success Why doing your inner work is the foundation for a profitable farm business What highly successful people know and how that applies to your farm And so much more! It’s all happening on September 10th at 9am PST/ 11am CT/ 12pm ET. Sign up below to get the link and to get access to the replay! Click here to sign up for the free 6 Crucial Business Tools To Build Your Successful Farm Here’s to a farm life you love! Cheers, Charlotte

Aug 26, 2021 • 32min
My 4 Step Process To Raise Your Prices With Ease
Click Link Below to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales There are two most common problem farmers start coaching with me to solve. You're not making enough money. You're struggling with overwhelm - not having enough time or money or resources so things aren't getting done. Some tell me they're hemorrhaging money! Yet you can't afford to hire help to lessen the overwhelm. And part of the problem is, you just aren't charging enough to make it all worth it. Our family farms usually don't have the economy of scale that the industrial farms have, so we have to charge more than the grocery store, for instance, to make a profit. Yet most don't. And when I ask why not - you have a multitude of reasons, probably all the ones you'll hear on the podcast today! Before you can successfully raise your prices, you've got to know why you're not raising your prices - otherwise, your biggest fear will come true - that you'll lose customers. I go over all of this, in detail, in this week’s podcast episode. The 4 Steps I teach in today's episode will help you gain the confidence to raise your prices and NOT lose customers. I teach you how. Listen to this week's episode to learn.

Aug 19, 2021 • 31min
The Most Important Reason Why Your Farm Products Aren't Selling
Click Link Below to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales My client created this amazing pricing course for new flower farmers that would save them 2-3 years of losing money. There's nothing like it in the industry - she's sitting on a gold mine of knowledge and help for flower farmers! Yet, she's not selling it. She's not putting it out there. I asked her why in Episode 86. She said, "I doubt if it's good enough. I worry people won't buy it. I'm afraid flower industry experts might question it." You might think those are normal thoughts everyone has. And they often are. Yet when she allows herself to think them, she spins on trying to improve the product. Trying to make it good enough. Trying to do anything to prevent the possibility of an expert criticizing it. Which means, it's still 'sitting on the shelf' not getting out there. And every day it sits on the shelf she's not making money and neither are the new flower farmers that need this info. She's stuck. NOT because the product isn't good enough. But because of her thought. These same thoughts are causing many of us to NOT put our products out there. And for sure, to NOT price them sustainably! This problem is so common because we often think that fine-tuning the product is the problem. But the product is never the problem. It's only her thinking that's the problem. The solution? It's clearly laid out in today's episode. Click HERE to listen. And remember. This is what we do in 5X Your Farm Sales. I coach you to get to the REAL problem and to fix it once and for all. Then you finally stop doubting, stop the worry, stop the incessant perfecting - and get it out there and start building your profitable farm. Your thoughts are what will keep your farm from success. Your thoughts are what makes your farm successful. It's NOT having the best product. Or having it priced just right. Or the best farming practices. You need to learn this skill of intentionally creating the results you want in life. Tune into Episode 86 to start now.

Aug 12, 2021 • 28min
3 Steps to Overcome Your Biggest Obstacle to Building a Profitable Farm
Get on the waitlist for 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales The first step in me teaching you how to make money on your farm is showing you that your reasons YOU THINK you're not profitable... aren't the real reasons. Your website, the location you live, your products not being "right", not being able to raise your prices - are NOT WHY your farm isn’t making money. The ONLY thing in the way of you making a profit on your farm - is YOU. Lemme explain. Truth is, your farm will only be as successful as your thoughts about yourself. Wild concept, right?? But we now have the research showing us why/how some people get to great success and many don't. In order to build a successful, profitable farm, you first have to have a strong belief in you. Yourself. This is not a skill we're born with, you've gotta learn it. And, lucky you, this is the work I do. Today’s culture has taught us we have to prove our worth and ability in order to deserve to charge the price we need. We think we're being "humble" when we're self-deprecating. We're taught we don't want people to think WE think too highly of ourselves!! But - as cute as it is in a group of people, it's keeping you at a low level of success. If your self concept is not strong, your business won’t be either. This self-belief is where I start with all my clients who want more success in their business. If I just teach them my advanced marketing strategies without increasing their self-belief first, the strategies don't work. You already suspect this. You know you're posting and emailing and doing videos - and taking all the actions you see others doing - and your actions are NOT resulting in a farm business with an ample profit margin. Again, your ample profit margin will only be the result AFTER you get your belief in yourself set. Once my clients up-level their belief in themselves (I teach you how) - more profit CAN be instantaneous. From their new place of believing in themselves (a learned skill) their flyers and emails and social media posts - create massive financial gains. Remember - it's NOT your products, your farming practices, your website, your location OR YOUR SPOUSE holding you back from being profitable. It's one thing and one thing only. Fix this, you're golden. I see this evidence daily with my clients. In this episode, I teach you 3 Strategies to Overcome Your Biggest Obstacle to Building a Profitable Farm. It takes a certain level of vulnerability and bravery to finally make the decision to do the work on yourself. Most people won't. Will you? Be sure to listen to this week’s episode. Warmly, Charlotte PS: Plan on working with me in "5X Your Farm Sales" starting in September. We start with strengthening your belief in YOU.

Aug 5, 2021 • 21min
Three Simple Tweaks On Your Farm's Website to Attract More Customers
Get on the waitlist to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales Farmers often reach out to me for help, disappointed their website is not making them more sales. Doesn't matter what platform they have - they ALL can work. The platform is NOT the problem. There is no "perfect website platform" that when you find it then you'll FINALLY make money. It's the content you build into your site that matters - and the people building your website are not going to know this info. That's not their job. It's your job to learn, and this is what I teach you. In today's podcast episode I teach you 3 very simple tweaks I see missing from most farm websites. You can make these tweaks today and get your website on track to perform when you use the marketing strategy I teach. I understand you might be skeptical of this - why is no one else telling you about these crucial strategies? Listen, there're expert website strategists that will help you get it pretty, that comes first. Next comes my boots-on-the-ground experience with hundreds of farmers over the last decade. I know what works. I know what doesn't work. From years of experience reviewing and tweaking hundreds of websites now making my clients collectively millions of dollars. I now know first-hand what works to make sure a potential customer lands on your site and takes the action you want them to take. Make these changes to your site and then bring it to my Advanced Marketing Strategies program for a review to continue improving and up-leveling. Let's finally get your website doing what it's supposed to do - making you consistent sales on your farm. Listen now to learn and implement the 3 simple tweaks. That's just the start of your profitable farm.

Jul 29, 2021 • 44min
3 Steps to Feeling More Supported On the Farm By Those Around You
Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Most farmers start their farms super excited to share their products and their vision with their community. You excitedly share your dreams and visions with your partner and family. Everyone's cheering you on! Until at some point, they question you. Or they doubt your vision. Or they wonder "will it really work?" and "when's this going to pay off?" Cue your immediate feelings of deflated, disappointed, defeated and totally unsupported! Suddenly, their response to your BIG exciting vision starts to make you feel like… 😥Your dream is fading away 😥You’re all alone in the business 😥You feel deflated That’s exactly what happened to one of my clients when she didn’t feel like her husband was supporting her. As a matter of fact, she told me it felt like a 'bait and switch' because he was so encouraging at the beginning! She's not alone - it's a topic clients are bringing to coaching calls regularly: feeling unsupported and deflated by their partners and family. But let me tell you something about your farm dream… You'll learn in today's podcast episode that you don't have to let a person’s comments or behaviors deflate you or make you feel unsupported. When you learn to shift your thoughts to some that are WAY more useful and productive, no one will ever "deflate" you again. You’re 100% in control of feeling supported - today's episode explains how. That’s why I want to help you learn, 3 Steps to Feeling More Supported By Those Around You. When you make the emotional shift in yourself to feel differently about what’s happening around you, you’re telling those dream snatchers to… Scoot on over! You’re in the driver’s seat. Listen to Episode 83 HERE.