

Profitable Mindset
Charlotte Smith
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
Episodes
Mentioned books

Jan 13, 2022 • 35min
How this California Farmer Doubled Her Sales to 200K in 2021
Click HERE to attend a free training - 3 Steps to your Profitable Farm in 2022 Today on the podcast you'll hear from my client, Sherri Wood, a San Francisco 'city-girl-turned-farmer' when she purchased a Lavender Farm in Northern California. One year ago she joined the 5X Your Farm Sales program and set out to successfully double her sales from $100k to $200K and plans to double again this year. Even though she was in marketing in her corporate executive career, she shares in this episode about how what I teach and coach on is so different than what most people teach about marketing - and how it is driving her success on her farm today. You'll also hear how coaching helped Sherri swiftly overcome a challenging loss this year when she had to rip out an acre & a half of lavender plants. She may have ended this year by doubling her sales - but that's just the beginning! If you have ever dreamed of reinventing yourself and starting your own farm later in life, listen to episode #102 and hear how this can be your dream come true. See you inside. Charlotte

Jan 6, 2022 • 39min
This is Your 2022 Business Marketing Plan
Click HERE To Attend a FREE training: "3 Steps To Your Profitable Farm in 2022" You might not think building a farm that you LOVE owning and running is as important as building a farm that's profitable. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 101, I address how it's imperative that learning to make money is equally as important as learning to build a farm business you love. Now THAT is sustainable! Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping. The next couple of questions will tell you exactly what you need to focus on for 2022 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 99, part 1, and you'll be armed with everything you need to make 2022 your most successful year yet - financially AND for the highest quality of life. It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. it takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen. CLICK the play button at the top and tune in. See you inside, Charlotte PS: Listen to Episode 101 today.

Dec 30, 2021 • 44min
How I've learned To Have Better Connections with the Teens in my Life.
Click HERE to get on the waitlist for 5X Your Farm Sales. Today we're celebrating 100 episodes of the Profitable Mindset podcast! As I get older I notice the “things” I cherish most in life are my close relationships. Studies even show that our level of life-fulfillment directly correlates to how connected and close we feel to people in our lives. Isn’t that fascinating - that the depth of your relationships is what determines life-fulfillment!! AND, another fascinating thing - having deeply connected relationships is a learned skill. A skill we aren’t taught anywhere in our life, usually. We usually wait ‘til a relationship is broken to go get help - and by then it’s often too late. I coach on relationships a lot because the truth is, lack of relationship skills is also standing in the way of our business success. Well, today I’ve got help. This is the 100th episode of the Profitable Mindset podcast and I wanted to do something super special to celebrate and to help you get more fulfillment in life too. So today my special guest is my youngest child, my 15 yr old daughter Shivan, and two of her friends. I wanted to get their perspective of what makes them feel connected - or disconnected - from their parents. And what they told me was absolute gold!! Tune in and learn what’s helped me communicate better with my kids so that now we have the most fulfilling relationship. This means I have THE most fulfilling life I could possibly imagine!! I tell you, having a 15-year-old who feels safe telling me everything that’s going on in her life, knowing she can talk to me about anything, is so precious to me. I never got to have this kind of relationship with my parents - they just didn’t know how. So I value even more that I get to have this open, honest relationship of acceptance with my kids that wasn’t available to me. And if you’re thinking it’s easy for me and my daughter to have a good relationship because we’re so alike and therefore it’ll be totally different for you - I can tell you, the opposite is true. I had her when I was 40 years old so there’s even more than a generation gap. I can’t even imagine where she got exposed to some of the ideas she presents! But she addresses this in the episode - how can she and I have such a deeply connected relationship even though she believes and does things so foreign to me sometimes. Click HERE to tune in and give it a try. Don’t have kids? What we talk about in this episode applies to all your relationships, even your spouse, parents, customers, employees. See you in episode 100! Happy Holidays, Charlotte Click the link above to listen to Episode 100!

Dec 23, 2021 • 32min
How to Make More Money Using This 2022 Farm Marketing Plan (part 1)
Click HERE to get on the waitlist for 5X Your Farm Sales. It’s usually this time of year many of my clients start to panic and think… “It’s almost the end of the year, where in the world did the time go?” “What did I actually get done this year?” ("not enough") “Did we make enough to get through the winter?” “What projects were left unfinished?” "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2022. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business, but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know they have to start off the bat loving their business in order to still love it when they get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 5 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the 30 minutes. Click the link above to listen to episode 99 and create your profitable, sustainable and fulfilling 2022 on the farm

Dec 16, 2021 • 26min
This Strategy Will Help You Overcome Doubt About Your Farm Finances
Click HERE to get on the waitlist for 5X Your Farm Sales. In 10 months of coaching inside 5X Your Farm Sales, Maggie has had HUGE success. She knew from our coaching that her sales and marketing were being scattered and diluted with all the different products they sold - chickens, pork, vegetables and more. So last May she decided to make her farm profitable by focusing on one thing and we coached on all the fear around that. It worked. With her newfound confidence from her weekly coaching calls, she raised her prices and started making money. Finally making a profit. The farm is now paying for itself AND she's banking a profit. Sounds amazing, right? But what happened next is why she continues coming back to be coached each week - as soon as you set new, bigger goals, your brain is wired to be fearful. She's making money, paying the bills, banking the extra, and she STILL feels an overwhelming feeling of doubt about her ability to pay the land payment. This debilitating fear is totally normal when you're building a business - but so many farmers use it against themselves instead of getting coached to manage it. Maggie's fear drove her to get a part-time job (in addition to full-time raising 5 kids AND running the farm). She didn't really have time for that job, eh? If she hadn't nipped this fear in the bud in our last coaching session, she would've proven the fear true and spread her resources - again - and NOT been able to make the payments. Hear how she did it in TODAY's episode of the Profitable Mindset. You'll learn about the superpower we develop in 5X Your Farm Sales and how you can apply it to your farm. Enjoy, Charlotte

Dec 9, 2021 • 41min
This Single Mindset Shift Will Calm Down Your Farm Life Tremendously
Get on the waitlist for 5X Your Farm Sales: charlottemsmith.com/waitlist Last week a farmer came to our weekly coaching call in 5X Your Farm Sales super frustrated at all the messes around her farm. This bugs her all the time. Spools of wire left on the ground after fence-fixing, hay not raked up correctly after feeding, half-finished projects - all of this constant clutter was making her feel angry and frustrated. Living in this constant state of frustration makes her snappy with people around her. Feeling angry about it makes her unhappy throughout her days. She can't problem solve to get messes cleaned up when she's making herself frustrated. And she's not alone - this comes up frequently in our coaching group. THAT'S where we've gotta start in getting you to more success. We've got to start with cleaning up your mind in how you're thinking about all that's going on around your farm. I want you to really hear that - you can't get the messes cleaned up and organized when you're keeping yourself frustrated over them. Sure, you can yell louder one day and everyone gets into gear (uh oh, she means business today) and they'll pick up. But the messes start piling back up shortly. Because these constant states of overwhelm, anxiety, anger, frustration are keeping you from enjoying your day. AND this constant negative emotion stops you from making money. Hear that - you can't make money, you can't build a profitable farm, when you're feeling angry, resentful, anxious, overwhelmed - or any of the other bad feelings. And that's something we solve for daily coaching in 5X Your Farm Sales AND here on the podcast. Tune in to Episode 97 where I show you how to finally free yourself from feeling terrible by shifting just one thing in your life. It's simple. Notice - I'm not saying it's easy - but it IS simple. Then, with practice in the coaching group, it gets easy. My clients in my coaching program are finally learning how to feel good throughout their days no matter what extraordinary circumstances are going on - no matter who left what mess lying around. They're learning to solve for their bad feelings AND subsequently figure out how to get the place cleaned up AND THEN they can make money. Click HERE to listen to Episode 97 and learn how to feel free, in control, just by shifting your mindset AND THEN... success follows. Warmly, Charlotte

Dec 2, 2021 • 33min
If Your Husband Makes You Angry or Frustrated, This Process Will Help
Get on the waitlist for 5X Your Farm Sales: https://champoegcreamery.lpages.co/5x-waitlist-nov-2021/ Last week, three farmers in a row came to me for help with the same problem. One farmer was vaccinating sheep with her husband, she didn’t shut the gate fast enough and a ewe got through. Her husband yelled and was making her extremely anxious. Another’s husband made her super frustrated when he went to make a delivery and forgot a couple of people's orders. Again. The third farmer's husband made her anxious and guilty while they were doctoring an injured cow. Farmers show up to our coaching calls knowing I will help them. They want me to help them NOT feel frustrated, angry or anxious. And I do. But not in the way you or they expect. The coaching I offer them always surprises them. They come wanting to figure out how to get their husbands to stop making them feel so bad. And I for sure help them to do that - but it is 180° from what you’re thinking will happen. Listen to today’s episode, #96, to hear how to finally stop being triggered by your spouse or partner on the farm.

Nov 12, 2021 • 39min
How This Flower Farmer Made More Money This Season Working Fewer Hours
Learn to 5X Your Farm Sales in LESS Time Here: https://courses.3cowmarketing.com/5x-farm-sales There is a process to managing your time so you can build a profitable farm. Everyone can learn it. But very few (if any?) are teaching it. Until now. The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you to calm your mind and life down so you can focus on getting to profit. Lori Hernandez has learned this process working with me over the last year and made MORE money working fewer hours than ever. Hear her story on the podcast today, then join her in learning how time is created and applying it in your life. Like so many of you, Lori came to me overwhelmed by everything that had to be done on her farm. She spent her days frantic, harried, working LONG days and still not feeling accomplished at the end of her days. She was sacrificing her family life - working from home on the farm, but feeling guilty she was not at all present with her husband and kids. She knew she and her family would continue to suffer if she didn’t change something in the way she was spending her days. She joined my program a year ago and learned how to create margin in her lives, how to create breathing room between farm projects, and discovered 10-20 more hours in each week doing so. She now has Sundays & Mondays off and part of Saturdays. Now THAT ^^^ is unheard of among farmers. But it doesn’t have to be that way. You can learn the same skills Lori learned that made her more money than ever this season working fewer hours than ever before. You learn this when you join 5X Your Farm Sales. We start with “Master Your Time, Master Your Life” where you’ll learn to create time and go through your days with calm and balance. You’ll take your marketing to the highest level studying Advanced Marketing Strategies. You’ll have my ongoing coaching support each week. You’ll become a thought leader. You’ll become a mature business owner. You’ll set goals and deadlines and strategically plan and execute them. You’ll finish your day at the reasonable time you pre-determine and you’ll be a person who follows through on this commitment to yourself. No matter how many times you’ve studied my work, my marketing courses, my time management processes, you need to constantly re-apply this information. Because the process never changes, but YOU change and you must hone the process. We work together for one year. Many clients return year after year as they grow and fine-tune themselves and their farms. You are invited to join 5X Your Farm Sales and master this process of calming your life down, creating more time and building your profitable farm. See you inside. Charlotte Listen to how Lori went from sacrificing time with her family to thinking like a leader in her business. THEN join her and me in learning and applying the process.

Oct 28, 2021 • 33min
7 Ways You’re Wasting Huge Amounts of Time on Your Farm
Free Training - 4 Simple Steps to Create More Time https://3cowmarketing.mykajabi.com/more-time Are you running your farm or is your farm running you? I ask because farmers regularly tell me they're being pulled in all different directions by everything, everyone AND their dog (literally - sometimes their dog ). What if I told you there's a way to finally take control and freely move through your day, calmly, with plenty of time for everything - including time for you? There are things you're doing in your day that are preventing you from feeling in-control - things that you can learn to let go of so you can build a successful, sustainable life and business. Episode 94 shows you what you're doing to waste time. So many of my 5X Coaching Clients are finally recognizing the seven ways their wasting precious time. Once they're aware, then they're able to stop. This means, they take back control of their life and farm and are finding time to calmly get things done and make money. You can do this too - take back control, feel calm and focused, and start making money. To take back control you've got to get a few things in order, first. Most important, episode 94 outlines 7 key things most people are doing that waste HOURS of their time each day. Listen to episode 94 now to learn what you're doing that's wasting your one precious life so you can finally free up time to do what you want. I know you'll probably relate to several, if not all seven. Once you become aware of these seven things, you'll be able to eliminate them and get your time back for the things that really matter. Things that really matter, like, precious family time and creating a successful farm business. Warmly, Charlotte

Oct 21, 2021 • 29min
How to Follow Your Plan on the Farm And Stop Getting Distracted
Be sure you're on the waitlist to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales You have a list of to-do's to run your farm and you know exactly what needs to be done. You wake up ready to seize the day, but then you don't know where to start. ' You feel: Overwhelmed and stuck because there's so much to do Pressured to do all the tasks - so you do them, but now your days turned into nights Confused because you were able to do some tasks, but there's still so much that didn't happen Exhausted and helpless because your days feel chaotic and not manageable I am hearing this happen all too often with the farmers that come to me for help. Through coaching with me, farmers are able to learn the skills and processes they need to effectively manage their time and actually follow through on their to-do list efficiently. ==> This means you feel confident in your work and the process. ==> You feel refreshed and ready to hit the ground running with intent and focus. ==> And you can finally have a successful farm and fulfilling life knowing you can be present and spend the evenings with your family or taking care of yourself. Now is the time to take intentional action ---- listen to this episode so you can learn how your brain can take control and you can stay committed to your plans. Listen to Episode 93 and start managing your thoughts and brain to take intentional action with your plans. If you're not signed up for coaching yet - starting in mid-November you can work with me for ONE YEAR to transform your farm, your brain and your life. Warm hugs, Charlotte