Ahead of the Game

Sean McKenna, Head of digital marketing at the Digital Marketing Institute, and Cathal Melinn, a digital marketing consultant and trainer, share insights on the challenges of transitioning to Google Analytics 4. They discuss custom reports, freeform analytics, predictive models, and the technicalities of integrating GA4 with e-commerce platforms. The podcast also covers GA4 setup options, forecasting models, and secret tips for maximizing GA4 features.

What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this interview with host Will Francis. A ⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠ is available on our website⁠⁠⁠⁠⁠, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠Join for free today.⁠⁠⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠.

Join funny creative director John McMahon as he discusses making carbon monoxide catchy, balancing innovation with brand heritage in advertising, nurturing creativity, generating creative ideas quickly, and evolving ad creative work in the 21st century.

Amrita Mathur, VP of marketing at Superside, shares insights on driving SaaS growth with B2B marketing. Topics include building marketing strategies from early stages, customer development, content marketing strategies for startup growth, optimizing productivity through energy management, and navigating the shift to tech and data-driven marketing.

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A ⁠⁠transcript of this episode⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today.⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠podcast@digitalmarketinginstitute.com⁠⁠.

Catherine Mooney, an expert in emotional wellbeing at the workplace, discusses managing digital overload, setting boundaries, and self-compassion. She explores toxic work environments, aligning work with values, seeking therapy, and navigating workplace pressures.

In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value.  Hannah also featured on a DMI webinar on how to plan, run and evaluate your webinar marketing, available to view on our website. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.

Digital transformation expert Clark Boyd and SEO expert Danny Richman discuss the impact of GPT on marketers, touching on topics like AI in content creation, legal implications, marketing strategies, staying informed on AI trends, chat GPT integration, and tips for utilizing AI effectively.

A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificially generated designs. Jason's top tips on getting started on your brand or rebrand: 1. Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user's core problem. 2. Doing nothing is often a solution to a problem. 3. Think about where you can be different. 4. Then start the creative process. Check out Crowdspring's focus group tool The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.

On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire. "Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite specific and focused about what briefs you take on" Rhoan Morgan.  Working in marketing over several decades, Rhoan recounts how agency services, and life, have changed - to the point where things couldn't really be better! She offers insights into working with clients in a data-driven age, how to start and run your own agency while maintaining the right focus for your offerings, getting referrals, why awards and industry-recognition are so important (for clients), looking after your staff through training and benefits, as well as tips on how to deal with an agency from the other side. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.