Ahead of the Game

User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis⁠ for a eye-opening discussing exploring the prcoess that is UX. At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts.  ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠

SEO expert Danny Richman joins Will Francis to discuss the integration of AI into Google search and the impact on SEO. They explore the importance of future-proofing content creation, the limitations of ChatGPT plugins except for Zapier integration, competition in the AI market, a voice chat application and its potential uses, and the popularity of AI companionships and AI girlfriend apps.

We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers. Have a listen, in the meantime to our earlier podcast on The Impact of GPT on Marketers. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠our website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠. A full ⁠transcript of this episode⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠Join for free today⁠ If you enjoyed this episode please leave a review so others can find us! If you'd like to send us some feedback or be a guest on the show, drop us a line at ⁠podcast@digitalmarketinginstitute.com⁠.

Sean McKenna, Head of digital marketing at the Digital Marketing Institute, and Cathal Melinn, a digital marketing consultant and trainer, share insights on the challenges of transitioning to Google Analytics 4. They discuss custom reports, freeform analytics, predictive models, and the technicalities of integrating GA4 with e-commerce platforms. The podcast also covers GA4 setup options, forecasting models, and secret tips for maximizing GA4 features.

What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this interview with host Will Francis. A ⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠ is available on our website⁠⁠⁠⁠⁠, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠Join for free today.⁠⁠⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠.

Join funny creative director John McMahon as he discusses making carbon monoxide catchy, balancing innovation with brand heritage in advertising, nurturing creativity, generating creative ideas quickly, and evolving ad creative work in the 21st century.

Amrita Mathur, VP of marketing at Superside, shares insights on driving SaaS growth with B2B marketing. Topics include building marketing strategies from early stages, customer development, content marketing strategies for startup growth, optimizing productivity through energy management, and navigating the shift to tech and data-driven marketing.

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A ⁠⁠transcript of this episode⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today.⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠podcast@digitalmarketinginstitute.com⁠⁠.

Catherine Mooney, an expert in emotional wellbeing at the workplace, discusses managing digital overload, setting boundaries, and self-compassion. She explores toxic work environments, aligning work with values, seeking therapy, and navigating workplace pressures.

In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value.  Hannah also featured on a DMI webinar on how to plan, run and evaluate your webinar marketing, available to view on our website. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.