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Mindfulness in Marketing
Dec 1, 2023
Andrew Simon, a marketing technology professional at SAP in Canada, discusses the integration of mindfulness in marketing, emphasizing the importance of taking pauses, creativity, and managing negative emotions. He shares top three tips for professionals to enhance mindfulness in their own lives.
49:20
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Quick takeaways
- Mindfulness in marketing involves taking a pause, considering creativity, and dealing with negative emotions.
- Emotional intelligence and empathy are essential in marketing, helping craft effective strategies and resonant campaigns.
Deep dives
Andrew Simon's Role at SAP and Mindfulness Program
Andrew Simon has been working at SAP for 8 years in marketing and customer data solutions. In addition to his core role in customer success, he also runs a successful mindfulness program at SAP, inspired by his interest in mindfulness and emotional intelligence. The program was kickstarted after Andrew took a course called Search Inside Yourself at SAP, focusing on cultivating mindfulness and emotional intelligence within the company.
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