Ahead of the Game

Luke O'Leary, VP at Neil Patel Digital, discusses the evolving state of AI search with a focus on good UX, optimization, audience understanding, solid content, and testing. Topics include the changing role of SEO, Google and Reddit partnership, TikTok as a search platform, and preparing for AI in search. Luke shares insights on his career transition from California to London and differences in marketing approaches between the US and the UK.

Guest Roy Sexton, head of marketing at Clark Hill, discusses marketing as a force for good, B2B and B2C marketing overlap, personal branding, LGBTQ+ advocacy, using storytelling in marketing, and authenticity in marketing efforts. Tips for marketers at any career stage are shared, along with insights on managing teams, embracing personal growth, and navigating a marketing career with kindness.

Marketing expert Rand Fishkin discusses the state of marketing in 2024, the creation of SparkToro, personal branding issues, and the balance between human and AI in marketing. Learn what 10-year-old Rand wanted to be when he grew up and how human empathy is crucial in content creation and marketing strategies.

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. Some of the key points in an insightful, wide-ranging conversation: Which AI tools work best for copywriters How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich' Ethics in the application and development of AI Transparency between clients and copywriters about AI use and implementing AI policies Gender bias in AI models and what we can do about it... ...the ongoing importance of encouraging girls and women in tech Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters! Contact info: Julie's website Small Wonder Kerry's website and her newsletter, Minds and Machines --------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Experts discuss the challenges and improvements in transitioning to Google Analytics 4, including data latency and setup complexities. They explore actionable insights in digital marketing and strategies for optimizing performance. The future of marketing with AI, user behavior analysis in GA4, and the importance of monitoring data changes for valuable insights are also highlighted.

Emeric Ernoult, CEO of Agora Pulse, discusses standing out in social media by focusing on analytics. Topics include 'vanity metrics', upcoming trends, top tips, and monitoring. Emphasis on quality content over quantity, social media tools and analytics, success strategies, and consistency in content creation.

In this podcast, the Mindful Recruiter shares tips on boosting your career, including smart networking, improving your LinkedIn profile, interview tips, using AI tools, and developing positive habits. They also discuss the importance of mentoring, seeking knowledge, and setting work and chemistry sessions in the recruitment process. Additionally, they emphasize the significance of accountability partners, networking, and connecting with like-minded individuals.

How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host ⁠Will Francis⁠⁠ has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressure on companies, and how AI models can be trained on data while still protecting privacy.   Sean is head of marketing at Skyflow, a data privacy vault service, and host of the Software Huddle podcast.  Further reading on the DMI library: GDPR and Marketing and the State of Data Privacy in 2024. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. A ⁠⁠transcript of this episode⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today⁠⁠ If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences. The 6 experts our host ⁠Will Francis⁠ chats with are: ⁠⁠⁠Alison Battisby⁠ of Avocado Social, ⁠Cathal Melinn⁠ of Digital Basics, ⁠Nikki Lam of ⁠Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick⁠⁠ of the Digital Marketing Institute. Stay tuned to the end to get each of their top tips for diving straight into 2024. Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠our website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠. A ⁠transcript of this episode⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠Join for free today⁠ If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, ⁠Will Francis⁠ is joined by SEO expert ⁠Danny Richman⁠. In Episode 2:  recent changes to OpenAI, some handy Google sheets Danny has created with the help of AI, ideas on using AI for social media content, and, not least, a very cool product Danny recently built to shake up the world of old-school fabric production called Fabric Genie.  ------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email us.