AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Ahead of the Game
Is PPC Still Worth It?
Jul 11, 2024
Brendan Almack and Cathal Melinn discuss the evolving landscape of PPC advertising, exploring the impact of AI, the importance of tailored landing pages, e-commerce strategies, and essential tips for PPC beginners. They emphasize adapting strategies and correct conversion tracking for campaign success.
53:12
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- PPC remains crucial in digital marketing despite rising costs and increased competition.
- Marketers are shifting focus towards new customer acquisition strategies beyond ROAS metrics.
Deep dives
The Importance of PPC in 2024 and Increased Competition
PPC advertising, specifically in Google Search, remains a significant form of advertising. The increase in competition post-Covid has intensified the battle to keep costs per click down. Notable players like Teemu spent billions on PPC ads, elevating competition levels. PPC campaigns now focus on maintaining cost-effectiveness amidst heightened competition.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode