Ahead of the Game

Is PPC Still Worth It?

33 snips
Jul 11, 2024
Guest
Cathal Melinn
Guest
Brendan Almack
Brendan Almack and Cathal Melinn discuss the evolving landscape of PPC advertising, exploring the impact of AI, the importance of tailored landing pages, e-commerce strategies, and essential tips for PPC beginners. They emphasize adapting strategies and correct conversion tracking for campaign success.
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Episode notes
1
Intro
00:00 • 3min
2
Evolving Strategies in Pay-Per-Click Advertising
03:03 • 21min
3
Exploring Demand Generation and Importance of Landing Pages in PPC Campaigns
23:43 • 4min
4
PPC Campaign Strategies in E-Commerce and Lead Generation
27:50 • 18min
5
Managing Campaign Recommendations and Manual CPC Strategy Comparison
45:50 • 2min
6
Essential Tips for PPC Beginners
48:11 • 2min
7
Importance of Correct Conversion Tracking in PPC Campaigns
50:16 • 3min