Is PPC Still Worth It?
Ahead of the Game
Evolving Strategies in Pay-Per-Click Advertising
Discussion on the challenges and evolution of pay-per-click advertising, including rising costs, shifts towards targeting informational keywords, and the impact of AI in Google Ads. The speakers emphasize the importance of adapting strategies, including excluding brand searches in Performance Max campaigns, managing objectives for various Google platforms, and leveraging YouTube ads for cost-effective advertising reach.
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