Is PPC Still Worth It?
Ahead of the Game
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PPC Campaign Strategies in E-Commerce and Lead Generation
Exploring the use of deep linking and shopping ads in e-commerce PPC campaigns, while emphasizing bespoke landing pages for lead generation clients. Debating between directing traffic to product pages or creating landing pages, managing inventory for better conversion rates, and considering alternative strategies for niche products. Discussing challenges in measuring PPC campaign success amidst evolving digital marketing features and the influence of AI on Google ads.
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