Ahead of the Game
How to Get Your Strategy off the Ground
Jun 7, 2024
Serial entrepreneur and digital marketing advisor Maeve Kneafsey shares insights on crafting a strategic marketing plan for new businesses, including audience research, customer journey mapping, and testing tactics before scaling. She also discusses getting stakeholder buy-in and essential skills for marketers.
55:08
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Quick takeaways
- Setting clear goals is crucial for a successful marketing strategy.
- Audience profiling aids in tailoring messaging and identifying effective tactics.
Deep dives
Clear Goals
Setting clear and specific goals is essential for crafting a successful marketing strategy. Clearly define what you want to achieve, whether it's increasing revenue by a certain percentage or improving customer engagement.
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