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How to Get Your Strategy off the Ground

Ahead of the Game

CHAPTER

Planning vs. Strategy: Navigating the Marketing Waters

This chapter explores the distinction between planning and strategy, emphasizing the need for a clear overarching strategy before delving into tactics. It also discusses the role of marketing strategy in accelerating products, the shift from repetitive marketing to value-driven approaches, and the evolving relationship between marketing and sales in e-commerce businesses.

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