Your Digital Marketing Coach with Neal Schaffer

As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a two-part series.Even if you are not using WordPress or you think you have all of the plugins you need, I highly recommend you give this episode a listen so that you can hear about some functionality that your current website might not have!Links for Select Tools Mentioned in the Episode:Ad Inserter: https://wordpress.org/plugins/ad-inserter/CoSchedule: https://nealschaffer.com/coschedule [affiliate link]Fanciest Author Box: https://fanciestauthorbox.com/Featured Images in RSS for Mailchimp & More: https://wordpress.org/plugins/featured-images-for-rss-feeds/Link Whisper: https://nealschaffer.com/linkwhisper [affiliate link -  use code neal15 for a 15$ discount]LuckyWP Table of Contents: https://wordpress.org/plugins/luckywp-table-of-contents/Monarch Plugin: https://www.elegantthemes.com/plugins/monarch/OneSignal Push Notifications: https://wordpress.org/plugins/onesignal-free-web-push-notifications/PublishPress Revisions: https://wordpress.org/plugins/revisionary/Q2W3 Fixed Widget: https://wordpress.org/plugins/q2w3-fixed-widget/ShortPixel Image Optimizer: https://wordpress.org/plugins/shortpixel-image-optimiser/URL Shortener Pro by MyThemeShop: https://mythemeshop.com/plugins/url-shortener-pro/WP Meta and Date Remover: https://wordpress.org/plugins/wp-meta-and-date-remover/WP Rocket: https://nealschaffer.com/wprocket [affiliate link]Yoast SEO Premium: https://yoast.com/wordpress/plugins/seo/Previous ELearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:How to move from shy introvert to showing up onlineWhy the idea that some people might not like you is a good thing.How to best navigate all of the marketing advice and choices you have online into your own context.This episode will dive into the psychology of how to become a better entrepreneur and marketer online.Key Highlights[01:27] Introduction of Podcast Guest, Bob Gentle[06:17] How to Begin the Process from Being Shy to Showing Up Online[12:45] Why You Need To Show Up[15:40] Should You Worry About Negative Reactions?[18:18] Be Yourself![19:52] How To Put Context Of Your Own[20:34] What is a Content Portfolio?[20:53] The Differences Between Short-term, Medium-term, and Long-term Investments[25:03] Why Having Investment Portfolio Is Important?[27:46] Bob's Advice And Recommendations On Where Should Clients Focus More Into 2021[30:37] The Importance of Building Emotional Connection With Your Audience[32:07] Connect With BobNotable QuotesYou can't necessarily do your best work because you're not reaching the right people. And the easiest way to do that is by building your profile online, building your personal brand, and building your influence. So I came to the point where I realized No, you just have to do this. At some point, in a business, there's gonna be a crisis, whether it's self-inflicted, or from competition. It's just not easy. And you constantly have to pivot and deal with these crisis situations. And I almost think that showing up, if you're not able to do that, as a business owner, as an entrepreneur, you're not going to be able to deal with actually more critically important crises to your business. And the recommendation by all experts, including my own about consistency, right, is that if you show up consistently, the algorithm recognizes that you have a greater chance of showing up in the feeds of your potential customers consistently.And everything you should, everything you do online should really be for that third of people that are just going to connect with it, they're going to like it. And you have to embrace that the other two-thirds of people don't really matter to you, they're not your audience, there will be a small proportion who won't like it. But you can't have success online. without accepting that two-thirds of people are not for you. If you worry about those that don't like you, you fail to serve those that do like you.If you want to be successful in business, you need to be a cLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Key Highlights[02:55] The Concept of Social Media Relationships[04:29] Why Are You Not Getting More From Social Media?[05:17] Social Media Is About Collaboration[07:36] The Funnel of Social Media Relationships[08:05] Getting Your Audience In The Tier of Followers and Engagers[09:28] Social Share of Voice[12:25] Why You Should Not Ignore Engagements From Your Followers[17:28] The ROI of Deepening Relationships With People[18:18] Why You Need to Incite Word of Mouth Marketing[21:06] Working With Influencers[23:53] What Can You Get from Collaborating with Influencers?[26:10] Invest In People Instead of Paid AdvertisingNotable QuotesThe algorithms favor people's content over businesses content because businesses tend to post promotional content.  Social media should not be about marketing, but about collaboration.Just by sort of retooling how we think about social media, I believe, you begin to measure the right activities.If you listen, it gives you infinite source of data regarding consumer demographics and buying trends. It helps you gauge consumers interests, how they interact with competitors, and content. And it helps measure the aggregate interaction between a brand and the public.Every engagement that you get on social media is an opportunity to deepen that relationship.Instead of thinking of social media as how many clicks that I get still important, but maybe it's how many people that I engage in conversation today.Social media when when it was born, it was all about word of mouth marketing, that just does not happen organically any more. We need to incite word of mouth marketing. We Truly treasure, not just the relatability, but also the authenticity and the realness that people bring that it's just hard for businesses to replicate. The biggest ROI of you know, going above and beyond advocacy is the byproduct of influencer relationships, which is content, the content that you can co-create, or you can have created for you can be a big boon for all of your digital marketing.                        Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.Robert will help enlighten you on:- How some companies are using targeted podcasts as part of their outbound sales and marketing.- What is a branded podcast?- How can podcasts help bridge the communication gap during covid?Episodes mentioned in the show:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsKey Highlights[02:52] Introduction of Podcast Guest, Robert Loewenthal[05:11] Who is Robert and Whooshkaa?[06:45] How Robert Come Up with the Name Whooshka[11:49] Using Podcast As Part of Outbound Sales and Marketing[15:52] How Podcasting Work Traditionally[17:16] Private Podcast[20:07] Is It Easier to Create Audio Content Than Video Content?[22:09] What Are Branded Podcasts?[23:44] An Example of Creative Storytelling from A Brand[24:54] Ways of Leveraging Podcast[26:38] Podcast AS A Tool of Bridging Communication Gap[27:30] Why Internal Communication Strategy Is Important[31:00] The Supply and Demand of Podcasting[32:48] Additional Podcast Statistics[34:21] Connect with Rob and Whooshkaa[35:13] Final ThoughtsNotable QuotesYou've got a one-on-one relationship with a potential prospect. And you're positioning yourself as a subject matter expert, and they're listening to you.Podcast can also be just a purely means for communication.The trick with good branded content is actually just telling a great story, and making sure the listeners know that you're associated with it, so that they walk away thinking, that's a forward-thinking brand.An advantage of audio is its mobility.But audio once again, use it as a strategy to complement those other messages and get your message out there.As a CEO, you've got to be thick and deep in the weeds when it comes to product and marketing. So you've got to keep showing up every day.It doesn't hurt to make your content work harder, and have an audio strategy. There are two recommendations. Obviously, they're very self serving. But we see clients all the time customers podcast is doing this successfully. And it's not just a fad. This is a definite trend that will continue for the next 1020 years.Once you feel like you have your library of content on your website, that's where you want to look to expand, and maybe just maybe podcast, he may be right for you, or for your business.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better.But is that really the case?I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful!Episodes mentioned in the show:186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content? A "Fresh" Look at Content MarketingKey Highlights[01:34] Content As The Currency of Social Media[04:26] Old Content Still Bring Value[05:31] The Supply and Demand of Content Medium[06:27] Longevity of Content[08:25] Keyword Cannibalization[09:16] Why You Need to Refresh Your Old Content[11:04] Do You Really Need Too Much Content?[12:21] The Power of Backlinks[14:00] Tools For Determining 404 Website Errors[14:35] Why You Need to Clean Up 404 Errors[16:22] Avoid Competing Blog Posts That Compete for the Same Keywords[20:30] The Importance of Targeting the Right Keywords[21:48] Do A Regular Audit of Your Content[22:26] Library of Content[23:04] My Process of Targeting Customers At Every Stage of Funnel[32:06] The Hamster Wheel of Content RevisionNotable QuotesBut if you think about it, you know, every influencer is a content creator, not every content creator becomes an influencer. But content is sort of the currency of digital and social media.Number one, they're always revising it. And number two, they're realizing they don't need to create new content for it. They are revising old content and republishing it as new content.So the more old content you have, the more you feel compelled to generate backlinks in order to get those content to appear higher in search engine rankings. And therefore the more work right, it once becomes a logistical nightmare.Because the more content you have, the larger the database, the more resources in terms of memory storage that the web host server requires.I want whenever Google indexes my content, I want them to be assured that it's going to stay evergreen, if it's not, it's going to be revised or it's going to be forwarded. But every single piece of content is index worthy, and it is link worthy and what have you.Library of content that will help potential customers not onlLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online.Key Highlights[00:59] Introduction of Podcast Guest, Mariah MacInnes[04:41] How Mariah Got Into Content Marketing[08:55] Implementing Content Strategy with Four Different Pillars[12:40] Educating Through Storytelling[13:25] The Importance of Listening to Your Audience[14:49] Why You Need to Share[17:25] How 4 Pillars Work Differently[22:22] How to Be Consistent in Content Creation[23:20] Repurposing Content[24:38] Create Content Strategy Based On Your Personality[29:52] Actions To Do To Ensure Engagement from Content[31:00] Look At Your Statistics![31:38] Why Two-Way Communication Matters[37:22] Connect With Mariah[38:16] Final ThoughtsNotable QuotesMarketing is not just content marketing. It is now a business strategy of its own.A really key driver to one of those pillars you mentioned was, which is the website, our main objective, from our content, especially as a business is to get people to our website so that we can, you know, convert.So to inform is to promote, to educate is to of course educate, to engage, is to have that two-way communication, and really bring your audience into your content through questions through storytelling.Continue to share because even if you're not directly saying, hey, buy this, you know, do this do that you're actually building up these fans rather than just followers.It comes down to being really honest with yourself and not having those really high expectations.I think the one thing we forget about consistency with content is you know your topic.I always recommend I don't think people do enough at it is look at what the stats are telling you. It's all about, you know, really harnessing on that social part of social media, or even with content, it is a very social thing. And as humans, we are designed for connection.It's not a matter of having more content, it's a matter of having the right content.When it comes to content creation, you really do have to love it.                   Guest Links:Mariah's Website: https://www.contentqueenmariah.com/Mariah's Instagram: https://www.instagram.com/contentqueen_mariah/MarLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.Episodes mentioned in the show:179: The What, Why, and How of PodcastingKey Highlights[01:19] Where Should We Be Making Strategic Investments Moving Forward?[02:50] The Problem With Social Media[05:55] How Social Media Should Be Displaced[06:39] The Lifespan of Content in Social Media[07:39] Content Mediums[10:14] You Need to Be Everywhere![11:00] Which Medium Should I Strategically Focus On?[12:06] Going All In[12:55] Redefining Social Media Strategy[13:28] Content Discoverability and Longevity[14:22] Final ThoughtsNotable QuotesIt's really time to take a step back combined with obviously the pandemic that we continue to exist in. And the realization that we need to get better at creating relationships digitally, with consumers and with buyers. If you're going to be on the content, hamster wheel, don't you want to be on a hamster wheel that has more impact, where it has more longevity, as well as discoverability.And here's the thing, you can't just have all your eggs in one basket, you need to be everywhere.So you need to be everywhere. And you can't be everywhere. So you need to choose your priorities.But there's a lot of people that are looking for podcasts. And once they get engaged in the podcast, it is a very, very special relationship that you build with people. And I think if you go all in, you can really make an impact.And I think that the Coronavirus, forced us those that weren't as invested in digital as we should have been, to really do that I do believe this decline in social media reach should be pushing us more to do more collaborations with influencers.They were able to create their kingdoms on these other platforms where there's more longevity more discoverability, and then translate that into a large social media presence, which continues that brand awareness.You don't necessarily have to be posting content every day. You don't even have to post your own content every day. But it frees you up to truly engage with others and find your customers find your fans. Find your collaboration partners. And I think that is going to be the best time invested in social media.                             Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically:Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourselfHow to create an audience-centric mindsetHow to revise your digital and social media marketing strategy with your audience in mindKey Highlights[02:59] Introduction of Podcast Guest, Mitchell Levy[04:58] Who is Mitchell?[06:46] Understanding the Area of Audience Pain Point[10:17] Value Proposition[11:46] Examples of Brands that Articulates Their CPOP[15:54] How to Put Your Mission Statement Into Your Branding[17:22] What is CPOP?[18:25] The Three-Step Process to CPOP[22:53] How Mitchell Recommends His Listeners to Foster An Audience Centric Mindset[26:21] The Process of Creating An Audience-Centric Mindset[27:56] Mitchell's Recommendation on Revising Your Marketing Strategy to Align to Customer-Centric View[31:36] How Does the Audience-Centric View Apply to Your Brand's Credibility?[33:19] The Credibility Nation Book[36:40] Connect with MitchellNotable QuotesCredibility is not a word, it is a way of being. And if you're not credible, you're dubious. And so the question you always want to ask yourself is do people perceive you as credible or dubious credibility.If you can't come across as somebody who wants to serve others, if you can't come across as somebody who truly understands what it is your client base your prospects base is looking for, and it doesn't come across from an authority perspective, somebody else will. In today's world, so much of our business comes from us from word of mouth marketing. And if somebody your who knows you and remembers your see pop, when they went across one of their friends, they want to be supportive.The process of creating an audience-centric mindset begins with defining that customer point of pain and really continuing to internalize it, share it, optimize it, bounce it off other people.Credibility is being known, being likable, and being trustworthy. And by being known, it's not that I know of you, it's that I know your intent, your commitment, your desire to serve others, your integrity.Position yourself better before the competitors come along and take things away because what they're going to do is they want to hear they actually want to hear from your true clients what their pain point was and what you helped solve.Reference Links for Mitchell Levy:Mitchell Levy's Website: https://mitchelllevy.com/CrediLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.You're probably doing all of the above, but you're still not ranking in Google - why?That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions.The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to generate backlinks you need to be proactive in doing so.This episode will hopefully be an eye-opener for you as I introduce my own research and methodology so that you can maximize your own social influence.Episodes Mentioned in the Show:181: How to Optimize Your Content Publishing on Your Blog and Social Media177: The 11 Blogging Mistakes Your Business _Might_ Be Making160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionKey Highlights[02:46] The Three Pillars of Digital Marketing That Every Company Needs[03:24] Site Usability and Interface[04:52] Three Areas I Recommend To Rank for Your Blog Posts[07:34] The Primary Purpose of Blogging[10:12] All About Backlinking[12:47] How to Do A Backlink and Domain Authority Analysis[13:29] Ways to Get Backlinks[14:52] Three Different Areas Where High Domain Sites Get Backlinks[18:30] Blogging Outreach[23:45] What Is A Link Swap?[25:26] Why You Need to Focus On Your Site's InfluenceNotable QuotesThe first thing before even writing blog content is to understand the keyword research. It starts with the keyword research for your website.When people are linking to you, it means that they're listening, and they're paying attention. And as more and more people pay attention to what you say, you get more links back to your property. And Google sees you have a lot of authority. So when done, right, guest blogging is extremely impactful, and can really help the SEO of your own blog posts that you link to.Do this backlink analysis, find a lot of websites that are linking back to your competitor, not to you, if they are blog content, pay attention to the writers.If it's done in a natural, organic way you're serving, at the end of the day, the reader looking for information, and hopefully, your information is better than your competitors. And this increases the chance that they find your information. When your site has more influence, it becomes easier to guess a blog.Reference Links:SEMrush: https://nealschaffer.com/semrush (affiliate)Brandon Gailie'Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include:How the pandemic has effected our decision-making powerThe power of mastermind groupsHow "natural networking" - in a new way - can help you scale your business quicklyKey Highlights[03:28] Introduction of Podcast Guest, Philip VanDusen[07:22] The Effects of Pandemic in Networking[08:39] Things About Social Media that Influencers Need to Pay More Attention[11:13] Why People Need Confidence and Affirmations[14:51] Imposter Syndrome[16:24] Why You Need to Reach Out[19:13] What People Are Missing Out Because of COVID?[20:49] The Guild Effect[23:58] What Made Philip Decide In The Mastermind[27:11] How To Go About Finding Mastermind?[36:03] Difference Between Mastermind And Group Coaching[38:18] Connect With PhilipNotable QuotesPeople need affirmation. And I think that people were getting those sorts of affirmations or kind of support of their decisions and their movements, without even realizing it, when we were in those office situations or studio situation. If you take the same kind of perspective, with networking, then, and reaching out on social media and that more one to one way, it becomes a lot less than intimidating, and it's a little less scary in terms of feeling rejected or ignored. And I think you know, one of the things that hold people back from doing this is that you know that insecurity the imposter syndrome rejection feeling of possibility of being rejected.And I think that with Coronavirus, because we are disconnected, that whole learning process of that comes from networking, right? Because it is a give and take, but just the things you learn from people, it just is so invaluable.It is not just self serving as a content producer, it is amplifying your message to a broader audience and, you know, creating a geometric progression of the value that you're putting out into the world.Businesses need people, they need people to buy for them, their products and services, but people don't buy from brands, people buy from people, people want to do business with people, the more you can humanize what you do, and to downscale what you do from brand to person, the better off you're going to be in terms of making connection.Guest LinksPhilip VanDusen on YouTube: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38QPhilip's Website: https://philipvandusen.com/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com