Why You Need to Invest in Content Longevity and Discoverability Going Forward

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.

If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?

Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.

Episodes mentioned in the show:

179: The What, Why, and How of Podcasting

Key Highlights

[01:19] Where Should We Be Making Strategic Investments Moving Forward?

[02:50] The Problem With Social Media

[05:55] How Social Media Should Be Displaced

[06:39] The Lifespan of Content in Social Media

[07:39] Content Mediums

[10:14] You Need to Be Everywhere!

[11:00] Which Medium Should I Strategically Focus On?

[12:06] Going All In

[12:55] Redefining Social Media Strategy

[13:28] Content Discoverability and Longevity

[14:22] Final Thoughts

Notable Quotes

• It's really time to take a step back combined with obviously the pandemic that we continue to exist in. And the realization that we need to get better at creating relationships digitally, with consumers and with buyers. 
• If you're going to be on the content, hamster wheel, don't you want to be on a hamster wheel that has more impact, where it has more longevity, as well as discoverability.
• And here's the thing, you can't just have all your eggs in one basket, you need to be everywhere.
• So you need to be everywhere. And you can't be everywhere. So you need to choose your priorities.
• But there's a lot of people that are looking for podcasts. And once they get engaged in the podcast, it is a very, very special relationship that you build with people. 
• And I think if you go all in, you can really make an impact.
• And I think that the Coronavirus, forced us those that weren't as invested in digital as we should have been, to really do that I do believe this decline in social media reach should be pushing us more to do more collaborations with influencers.
• They were able to create their kingdoms on these other platforms where there's more longevity more discoverability, and then translate that into a large social media presence, which continues that brand awareness.
• You don't necessarily have to be posting content every day. You don't even have to post your own content every day. But it frees you up to truly engage with others and find your customers find your fans. Find your collaboration partners. And I think that is going to be the best time invested in social media.                             

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