Your Digital Marketing Coach with Neal Schaffer

Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.Key Highlights[01:39] Introduction of Podcast Guest, Jason Falls[05:55] Who is Jason and What He Does?[08:43] How Jason Introduce Influencer Marketing to His Clients[12:21] The Story Behind "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"[15:02] What Jason's Book Covers?[20:46] How Does Jason Measure Success Of The Metrics?[22:07] The Process of Content Creation[24:17] Jason's Recommendation on Creating Influencer Marketing Campaigns[26:32] Why Finding the Right Influencer Matters[31:52] You Need to Get Different Perspectives In Whatever You Do![33:53] Connect with Jason Falls[26:39] Jason's Last AdviceNotable QuotesIf you want to use influence marketing, rather than influencer marketing, just a subtle change in how you say things, what you're doing is you're ultimately saying, Okay, what is the audience we're trying to reach and what do we know about them? It all goes back to what's your goal? What are you trying to accomplish and once you know that, Who's your audience? What do you want them to do? When you identify the audience really well, then you're able to ask the question, okay, who or what influences them? How do they make buying decisions? How do they make decisions on changing their mind on certain issues? Is it they have conversations with family and friends, which it probably is that to a degree but do they also go online to look for information about the products or services that we sell and so it's really kind of identifying Okay, Who or what channels do they look to, for that type of information? So anybody can do this if you identify the right person who impacts the audience you're trying to persuade? And if you find that one influencer and you just reach out and start a relationship, and make friends with them, and say, Okay, what value can I provide to them, so that I might get value back from them and their audience in return?The more you invest in the relationship, obviously, the higher the return.This is not complicated. And people who have influence are probably thirsty to work with you. It's just finding the right one to approach to say, hey, what can we do together?Reference Links for Jason Falls:Winfluence on Amazon: https://amzn.to/3qGKskW  [affiliate]Winfluence PodcLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand?This is what brands are doing by investing in Facebook Groups for their customers, and in doing so, they are investing in a community that can scale their influence.Many digital entrepreneurs are doing the same for their customers of their digital programs.I have decided that the next step to scale my own influence is in the creation of such a community. Listen in for my thoughts and plans for my new Group Coaching Membership Community, Digital First - and learn how you can become one of my founding members!Key Highlights[02:59] My Journey to Scaling Through Community[03:59] The Story Behind My First and Second Book[06:08] How Being A Consumer Yourself Helps You Understand Your Purpose[08:52] How Content Creators Build Their Influence?[10:02] How Does Community Help You Scale?[11:53] The Story Of How I Developed My First B2C Product[13:08] What Communities Can Do[14:36] Digital Economy[16:35] My First Digital Membership Community[18:17] How Will My Membership Community Provide Value to the Members?[19:31] What The Community Will Be[20:24] How to Join the CommunityNotable QuotesAny type of content creation online, on an edge over time, builds influence. But somewhere along the line, you don't build influence over anyone and everyone you build influence over a specific community.For one to excel at social media marketing, one needs to be an active consumer of social media first.What I've realized over the years is that those content creators that do have their own courses, actually build influence for the fact that they have a course.And that's how the community helps you scale, you have a lot of newbies coming in, they don't know if they should buy the tool or not. Or maybe they're on the free trial, they join the community, they see everybody else talking about what they do with the tool, how great it is. And they end up buying it right.That's exactly what I see communities can do, they can make it bigger than you. Because everybody talks about you.There's an economy of people that consume digital products out there that I was not part of that I did not know anything about. yet. It was huge, right? And that's what fuels all these new programs that we see out there, these new courses. And that's why there are people generating seven figures from this, right?The whole idea was that big enterprises have these centers of excellence that they can tap into for guidance on Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

How does one go about building influence in a crowded market?I often go back to my own background in B2B sales and look at habits, partnerships, and focus.That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice.Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare.In this interview we discuss:Focus on habits rather than goals: consistently deliver value in focus areas, rather than focusing everything on goal metricsExpand outside your own influence by leveraging the influence of others: partner up in every possible way with people who reach the same audienceReal expertise is hard to find and extremely valuable, so focus on attaining the highest possible quality (e.g. don't have copywriters write your content; pick your expertise niche; etc.)Key Highlights[01:26] Introduction of Podcast Guest, Jeroen Corthout[03:15] Who is Jeroen and what is SalesFlare?[04:55] SalesFlare in Concept of Growing Influence[08:30] How SalesFlare Put Out Content[12:02] Tips in Ensuring Content Quality[16:07] Repurposing Content[17:34] The Approach on Hiring Experts[21:33] What Kind of Experts or Influencers Should I Interview?[22:53] The Process of Finding Podcasts[28:27] Jeroen's Webinar Strategy[31:19] Defining KPIs[33:47] What Am I Missing Out By Not Using CRM Tool Like SalesFlare?[38:55] Connect with Jeroen Corthout and SalesFlare[40:05] Summary and Introduction to Future Podcast Guests & TopicsNotable QuotesThe way we go about this is first of all when we put out content of all types on our own channels, we focus very much on quality. And we focus very much on imagining whether if you see our posts in Google, why would you see our posts in Google, and what's the first thing you're gonna want to read and then build from there? Keep delivering value consistently to people and keep building an audience outside of the people we already know.So it these posts, it's not because you once published them that they're not valuable anymore, you can repost them, update them, bring them to people again, and make make sure that they deliver that value again.It actually works much better if you focus on delivering that value and, and don't start selling too much. It's just a matter of always keeping that that habit like we call it or that cadence like you call it, you will get to whatever it is you want to achieve.We used to be very focused on reaching certain numeric goals. But then we started figuring that what helped us most if we would put consistent effort behind things, and this is not just when it comes to influencer markLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you with detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse.If you're looking for an invite to the app, make sure you sign up to receive marketing communications from me on my website https://nealschaffer.com to get a chance to be invited when I get new invites to share!Key Highlights[00:40] Introduction[03:46] The Basics of Clubhouse[04:35] Clubhouse Number of Users[07:05] How Can I Download and Get Into Clubhouse?Where can I download the app and how can I create a profile to get into it?[09:53] How Clubhouse Works[11:02] Who Should I Follow on Clubhouse?Is Clubhouse the same as other social media networks where I should just follow random people?[12:28] The Notion of Follower-Following Ratio[13:52] Other Aspects of Clubhouse[15:21] What is a Club?[15:55] How to Find People and Clubs in My Niche[17:43] Accessing Your Clubhouse ProfileLearning more about the app's user interface.[19:00] How to Go into Settings[19:49] What is Clubhouse Frequency?[20:40] Trending Rooms[22:04] Cool Things About Clubhouse[22:58] What is the "Upcoming For You" Feature?[24:13] The Activity Feature[25:20] How to Add People to Rooms and Ping Them[26:03] How Can I Start My Own Room?[27:17] The Viral Nature of Clubhouse[34:51] SummaryNotable QuotesSo I recommend that you start small and here's the thing, like any other network, the earlier you get on and the more active you are, the more followers you will organically get over time.Keep your followers small. And remember, follow those that you either know, or that you want to learn from.You'll probably want to start following people and clubs based on your professional objective.You'll want to make sure that everything you want people to find out about you and all those keywords that you want to be found for obviously are in your profile.I would tend to want to invite more influential people than less influential people and people that would really appreciate it.I found clubhouse is a great way to get back in touch with old friends that we haven't talked to especially because of Coronavirus.The more active you are, the more followers, the more people that join your rooms, the more that this just gets spread.So we're always in the give first mode. And when we give information, naturally, it's going Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.In this interview we discuss:The power of helping before selling and why books enable you to market and sell at a more sophisticated level.The unique advantages of short, helpful books (shooks) and why often a short book is a smarter strategy than a traditional book.The essential ingredients to authoring an effective shook.Key Highlights[03:59] Introduction of Podcast Guest, Mike Capuzzi[07:25] How Mike's Journey to Using Books to Increase His Influence Started[12:03] Concept of Using Books in Increasing InfluenceWhat is the idea of using books to increase my influence? How can books give me authority in the industry that I work in?[13:33] What is a Book Centric Marketing Strategy[14:53] Direct Response Book[15:23] Is It Better to Have a Physical Book?[17:06] Stories of Success[25:51] Unique Advantages of Writing Short, But Helpful BooksWhy writing shorter but helpful books is better than longer ones?[29:06] The Essential Ingredients to Authorize an Effective, Smart, and Helpful Book[32:27] Connect with Mike[34:20] SummaryNotable QuotesThe power of being able to offer a book, a free book, specifically, is a strategy that is, you know, time testedYou promote the book as the solution to finding out more about how to solve that problem or to gain that advantage. I always share that example sort of as an example of that local influence by tapping into other people's customers and rings of influence. The book almost becomes part of this campaign, once it's published. It's something you can talk about, on your social channels, it's content, you can repurpose for your blog, it gives you an excuse to reach out to people.And this is really a mistake a lot of authors make, they write a great book, they help the reader, but they don't give the reader what I call the next step. If someone is really into what you're sharing, they're naturally probably going to want more information from you, then they're going to want to know what the next step is. So it's really it's about speed, design, focus, and really taking the reader to what I call the next step. Just the process of writing a book allows you to sort of database and catalog your experiences and your expertise to put a framework behind it.Reference Links for Mike Capuzzi:Mike's Website: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse.Episodes Mentioned:110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]81: Ello? What's all this talk about ELLO?48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]Key Highlights[01:30] How I Got Into Clubhouse [03:51] Clubhouse in the Analogy of Google Plus[06:35] How Can I Keep My Clubhouse Connection Back to My Network[08:26] How Invites Work[08:55] The Utilitarian Use of Social Media Network[11:42] Creating Room in Clubhouse[12:43] The Viral and Discoverability Aspect of Clubhouse[13:03] What is a Club?[14:20] Why People Like Clubhouse[16:11] How and Who to Follow On Clubhouse?[17:03] Radio Approach[18:08] The Cor of Clubhouse[19:53] What Happens When I Join A Room[21:25] The Approach to Clubhouse from A Marketing Perspective[22:06] How to Generate Income from Social Media NetworkNotable QuotesSo if you're a new social media player, you need to do things a little bit differently.When deciding whether to join a social network doesn't have enough momentum that it's going to be sticking around. The second point is well, what is the utilitarian use for the social network.Start to use it personally before you think about the marketing aspects of it. nd I think once you begin to look at it personally, you will discover the aspects that can help you maximize your social influence.This platform definitely allows you to be discovered. People can do searches for people. And you can do searches for groups, or I should say clubs.I recommend you join the clubhouse is that you begin as a way to tap into other people's thoughts and ideas.I highly recommend you don't do that. only follow the people that you know that you really want to listen to.Try to find people and follow people that add value. Try to follow clubs that you think might add value.  But if you take the approach that this is my personal ROI, of learning on a specific subject and or tapping, being able to listen in an intimate setting, and perhaps ask questions in an intimate setting of experts that I would love to tap into.I believe the more people that follow you, like any other social network, the more people that follow you, and the more of these groups that you join and raise your hand on, the greLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry!Even if you are not involved in real estate, I highly recommend you listen to this episode as it gives you my best practices in using social media as part of your personal or business brand whether you are in sales, marketing, a business owner or an entrepreneur. I believe that real estate agents and brokers make up the largest number of salespeople in the United States, and considering that each one also is their own business owner, they need to be savvy at both sales and marketing. They also cannot meet their customers physically, so there is also a need for them, like yourself, to better digitally engage with their current customer base and prospective clients.I'm confident by the end of the episode you will have found a few new ways to Maximize Your Social Influence regardless of industry.Key Highlights[05:57] Internet and Social Media's Roles on the Opportunity of Being Influential[11:26] Bedrock Elements of Social Media and Influence[15:35] The Concept of Marketing of Targeting Personas[17:43] Content As The Currency of Social and Digital Media[18:23] What is the Best Format of Content for Starters?[22:50] Funnel of Relationships[25:26] Best Practices on Collaboration[29:33] Being Known Vs Being Influential[32:02] The Line Between Yielding Influence and Manipulating[34:45] Companies That Have Done a Great Job if Influencing or Being Influential[39:34] Social Media Is Made for People[41:45] The Journey of Establishing Trust and Influence[44:19] Critical Areas of Focus on Establishing Influence Offline[47:12] My Final AdviceNotable QuotesSo if you want to yield more influence on a certain topic, you need to talk about that topic. I think also knowing the end game, what are you trying to achieve with your influence.The whole idea is that every single unique engagement is a unique opportunity to deepen that relationship and drive people even further down.You need to have a digital gateway for your company and that is through the website.I think being known is sort of the first step in becoming because of influence. Yes, they know you but there's also a sense of trust. They also sense some credibility.It's not just having content that's focused, but really align with that target audience so that it helps you better reach your goals.Reference Links for Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand.Episodes Mentioned:192: My Marketing Technology Toolstack for 2021191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]Key Highlights[03:39] Evolution of Social Media[05:28] Why You Need to Have Digital Presence[07:29] The Digital Gateway[08:20] Three Main Ways In Which You Touch People[09:04] What Is Library of Content?[10:04] The Importance of Keywords[11:23] The Role of Backlinks[14:29] Optimizing Your Paid Campaigns[17:26] 4 Main Types of Content[20:12] Why Email Marketing Is Still Effective[22:09] The Aspect of Customer Education[24:19] Final Part: Social[25:23] Why You Need An Employee Influencer Program[27:12] Leveraging User Generated Content[28:31] Should I Go With Paid Social?[31:47] SummaryNotable QuotesDo searches for keywords that are important to your company, and start to create lists, look at the keywords that are relevant to your company. Look at the search volumes, look at the Keyword Difficulty which sem rush and many others provide you. And then look at search intent, create a list, and then fill in the gaps. If you have a lead magnet, that's where this type of content would come into play as a reason for them to provide their email address. This is where you can now begin to develop a relationship. It's all about like no one trust, beginning with your website, your digital discovery. Email gives us the ability to really architect a series of messages, a type of engagement over a period of time, that will increase the chances of us being able to build, like knowing trust. Email is the area where you do not need to invest a lot of people, you need to have the right tool, and you need to architect the right marketing, automation, messages, and sequences.You need to be continually building that list, continually communicating with current customers and prospects. And to do so, you're probably over time goLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my listeners can learn a great deal about influence from.Our New Podcast!The School of Influence Podcast with Amanda Russell and Neal Schaffer: https://podcasts.apple.com/us/podcast/school-influence-podcast-amanda-russell-neal-schaffer/id1544198952Key Highlights[02:13] Introduction of Podcast Guest, Amanda Russell[04:40] Who is Amanda?[09:27] Transitioning from Athlete to Being An Influencer[12:58] How Amanda Got Into Marketing and Advertising[16:44] Amanda's Youtube Journey[19:14] The Starting Point for Amanda for Social Media and Influencer Marketing[23:01] Amanda's Frist Producer Film Editing[26:31] Why Amanda Started Teaching at University[32:31] The Story Behind "The Influencer Code"[34:16] Amanda's Different Perspective In the Influencer Code[37:01] How Amanda and I's Collaborative Relationship Started[39:12] My Podcast with Amanda[42:02] Our Podcast Launch[42:45] Connect with AmandaNotable QuotesI think there's a difference between following your passion and being passionate about what you do. And sometimes, in order to get where you want, you have to do a lot of things you don't want to do. And sometimes you have to take steps to the side or what looks on paper like going backward.People build the relationship, they build it with you. And so if you start swapping out people, you lose.We forget that anytime you want to make a sale, if you want to get income, you have to work with people. It begins with a sort of re-educating everything you know about influencer marketing because marketers and businesses have been misled.Do you want to be known for what do you want to be known for, then that needs to be, and whether you like it or not, if you don't have a presence, then people are just going to develop for you.Influencers, whatever it is, opportunities are so much easier to achieve. If we go up too often, we think that opportunities are so far out there.We don't realize how easy things are to get if you can just figure out who are the influential forces. The things that we can achieve and the big brands or the big like pie in the sky ideas are so achievable if we just go after them.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase https://frase.ioClearscope https://clearscope.ioWriter Marketplaces & ToolsUpwork https://upwork.comWriterAccess https://writeraccess.comCopyscape https://copyscape.comBlogger Outreach ToolsRespona https://respona.comPostaga https://postaga.com/Apollo https://apollo.ioBacklink Monitor ToolsLinkody https://www.linkody.com/Linkio https://linkio.comLinkMiner https://linkminer.comMonitor Backlinks https://monitorbacklinks.com/Backlink SEO https://backlinkseo.comWebsite AnalyticsGoogle Analytics https://analytics.google.com/Wyzant https://www.wyzant.com/Email Marketing SoftwareMailChimp https://mailchimp.comMailerLite https://nealschaffer.com/mailerlite (affiliate)ConvertKit https://convertkit.comActiveCampaign https://nealschaffer.com/activecampaign (affiliate)Email Verification ToolsVoilaNorbert https://voilanorbert.comLead Magnet ToolsOptinMonster http://nealschaffer.com/optinmonster (affiliate)LeadPages https://nealschaffer.com/leadpages (affiliate)GetSiteControl Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com