Your Digital Marketing Coach with Neal Schaffer

Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social media user base.That's why I'm especially excited to interview Sanna Ödmark, Head of Marketing for the Swedish influencer marketing agency Cure Media. You see, more companies are investing more money into influencer marketing, but they aren't necessarily doing it in an effective way.In fact, only 30% of CMO's in a survey that Cure Media conducted answered they know how to collect accurate ROI data from the channel, which is far behind other digital channels, such as website (55%) and SocialMedia (54%).That is why our topic that we discuss,  how to measure success in influencer marketing, is of critical importance.Key Highlights[04:43] What is Cure Media?[06:32] Sanna's Research About Influencer Marketing[09:04] How to Measure Effect of Influencer Marketing[14:41] Mistakes that Marketers Do When Measuring Influence and Marketing[21:31] Ways to Best Measure the Full Effect of Influencer Marketing[26:02] Why Long-term Approach to Influencer Marketing Is Important[29:27] Connect with Sanna and Cure MediaNotable QuotesWithout the correct ROI data, it's impossible to measure whether the activity has been successful, or to debt and which channels drive the most sales.One of the mistakes that many brands do today is that they work with influencers in sales marketing in a silo not using it, as you say, as an integrated part of the digital marketing infrastructure. Everything needs to go and be measured hand in hand.The strength of the channel is the ability to create these brand ambassadors that can talk to your audience in a way that they trust relate to, and rely on. And this is the relationship that you need to take time to build.If you haven't done any major changes in those channels like if the bodies/tactics are the same, you can quite easily attribute those changes or improvements to influence marketing. And if you do this over time to do a very concentrated period of punishments among influencers, you can, over time see trends and patterns. And it will eventually become easier to draw conclusions to learn based on these insights and data.I think what brands really need to remember is that this short term attitude towards influence marketing, this campaign based approach is in direct conflict, where the primary strength of the channel, which is relationship building,  authenticity, credibility, and just like in real life, it takes time to build trust and relationships. And taking a short-term approach to influence marketing is not the Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing.When it comes to brand equity, there are some legal aspects that are important to understand so that what you grow in your business becomes rightfully and legally yours. This is especially true if your dream is to sell your company to a larger entity or receive funding from venture capitalists.For that reason, we have a unique interview with someone today, Bao Tran, an IP attorney who is launching a new startup to help democratize the patent application process. In this interview you will learn:1) Why brandings are a significant part of company valuation2) Different innovative ways brands can be protected with Trademarks3) Different ways brands can be protected with CopyrightsAfter listening to this episode you will be able to navigate the legal system from a branding perspective and understand what next steps you might want to take.Key Highlights[02:54] Introduction of Podcast Guest, Bao Tran[07:29] Company Valuation[10:00] The Ways Companies Can Protect Their Brand and Valuation[12:53] Things That You Can Get Trademarked[14:58] Ways You Can Distinguish Your Product[17:03] Why Trademark Clearance Search Is Important?[17:26] Trademark Search Options[20:00] What Are Copyrights?[21:35] Best Practices for Copyrights[24:16] The Third Element in Trademark Context[26:17] How Can I Protect NFT?[27:37] Connect with BaoNotable QuotesIn our present world that most of the value is in the consumer recognition of your brand and that's why your work and you know, and your co-workers work in marketing is super critical to the value of a company.The point here is it's under your control. If you don't want anybody else to come in, you can do that, if you want to allow people coming in, in exchange for a royalty you can do that is under your control.But you know, when you're doing that for a very for a year, if you're stretching out to a year period, the risk is increasing that possibly somebody could enter your business ahead of you, and then block you from using that name.It’s what we call a specimen. So you just upload that to the copyright, very inexpensive, and, you know, you can do it yourself and get that protection, easy protection.If you think that somebody is going to reuse that, then you want to control that by having a copyright registration. Copyright registration allows you to then go and pursue the party that you know, you think is misusing your copyright.Connect with Bao TranBao Tran on LinkeLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds.In this episode I analyze all of the changes that have occurred in social media over the years, putting even niche platforms like Tsu and Ello (remember those?!?) into perspective. From this I believe the future of social media and thus social media marketing becomes clear, and I finish this episode with my advice on the ideal trifecta for your social media marketing going forward into 2022 and beyond...Key Highlights[01:33] Introduction[02:40] The History of Social Media[05:15] The Emergence of New Social Media Platforms[07:55] Dynamic and Emergence of Reels[10:28] Pinterest Dynamic[12:06] What Are Video Pins?[12:28] How To Get More Impressions from Different Social Media Platforms[14:13] The Effects of the Changes in Social Media[15:26] Tools You Can Do For Livestreaming[17:13] The Use of Video Content[17:59] Easy Ways of Repurposing Video Content[19:39] Why All Social Networks Now Want Content Creators[20:53] Get Paid for Sharing New Reels[21:31] The Other Important Type of Content[21:41] What Are Idea Pins?[23:00] Why Carousel Images Perform Better[25:12] Where Does Influencer Marketing Come to Play in Content Creatio?[27:18] SummaryNotable QuotesWhere we start with everything is we need to have a digital presence and the digital presence, the digital gateway becomes our website.If you want to get more impressions on Instagram, you do reels. If you want to get more impressions on Pinterest, you do video pins. More impressions mean above the funnel visibility and brand awareness does it add to more clicks or not, is a whole other story.It's about showing yourself showing up doing real-time content. You can't do reels you do videos igtv. But if you can do something longer, and cut it up into something as engaging as real, it's a new skill set that we sort of all has to learn. If you want to get the most visibility for your content, almost everywhere, video is going to be the key.The reels is all about entertainment. The carousel, the idea pins, and carousel images are more about education. And what's really interesting is that your results are going to vary.If you can't create the content, there is a ton of people out there that can't create the content are creating the content that you need to figure out ways to collaborate with. That's the heart of what I wrote about in the age of influence.People completely misunderstand, misinterpret influencer marketing, it's tapping into the influence of otherLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all.That social network is Pinterest, and the dominating tool is Tailwind.Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports.Key Highlights[04:09] Introduction of Podcast Guest, Melissa Megginson[06:14] What is Tailwind and How Melissa Started[08:39] Pinterest's Evolution[11:28] What Type of Pins Should I Be Posting?[15:30] Melissa's Advice When Creating Idea Pins[17:37] Best Format and Practices for Video Pins[18:03] Does Repurposing from Other Platforms Work?[21:51] What is Tailwind Create?[24:38] Tailwind Communities[29:53] Best Practices and Recommendations for Pinterest Ads[31:52] How to Do Keyword Research on Pinterest[33:24] What Makes Tailwind Different from Other Platforms?[36:48] How Should I Approach Instagram Through Tailwind?[39:30] Melissa's Advice on Facebook Marketing Strategy[43:38] Final Advice[44:31] Connect with Melissa and Tailwind Team[45:05] Summary[47:17] OutroNotable QuotesI would definitely think about it as a way to reach a broader audience. So, you don't want to be giving away everything that you have on your website and an idea pen because you still want to drive people to your website.It's just super simple to get that really top of funnel, introduce yourself to the Pinterest audience to new potential buyers and pull them in so that once they're following you, you can hit them with those video pins that people can click through on or the static pins that people can click through on.So, building up your, your website, your email list, all of that is really important, but you need people to land there first.Start with the organic content that's performing for you. I think that's a really good way to just sort of juice what's already happening and getting bad content that's already performing well in front of the right people. In social media marketing in general, we talked about the need to be consistent. I think when creating any kind of social media posts, you need to think about the story that you're telling rather than the individual posts that you're creating.Use the platforms. Don't just go in as a marketer. Use the platforms yourself. Get to know them, get to know what you like, get to know what is performing well, and you'll do a lot better as a mark Get her.Find Our More about Tailwind: Click here to start for free and get a $30 credit for a Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding.This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just experimentation that is important: Equally important is understanding when you need to pivot and then actually making that alignment.To me digital marketing is art, which is why the creative aspect excites me on a daily basis. I sincerely hope that you find some inspiration in this episode.Key Highlights[01:54] How Neal Created His Membership CommunityThe story of how Neal's membership community started and why it was now called the "mastermind of business leaders".[05:29] Why I Like Setting Up Quarterly Flags[06:55] When To Do Reassessment?[08:57] The Importance of Building Library of ContentWhat does the library of content do in my business?[11:53] What Did I Do To Promote My Book?[13:27] What Do I Need To Do To Start Generating Results?[14:00] Why You Need To Experiment NOW![16:14] The Critical Items On Influencer Marketing[17:02] Read The Signals And Act On It!Now that you know how to read the signals, what is the next step? Act on them![19:43] Experiment and Get the Data[21:26] ConclusionNotable QuotesIt's always you're only as good as your current quarter sales, not even your previous quarter sales.When we launch a business, or we're working on behalf of an employer, or an entrepreneur, we want to make an impact. And I do too, in everything that I do. So if I see something not making the impact that I thought it would make, then it's time to reassess.With digital, anything is possible. And you don't know what is possible until you have your tentacles out there.A little tweak is sometimes all you need. with digital to start generating results.But the key thing here is that number one, you got to be experimenting. That's obvious. Number two, you got to be listening for the signals.Digital marketing is more about an analog way of thinking than a digital way of thinkingYou want to excel in social media marketing, you need to be an active consumer of social media first.Relationships are critical. You know this from those that read the age of influence, and my views on influencer marketing. But it also means to have critical thinking analytical skills, to be able to piece things together for me to go have that aha moment.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success?Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will help you make your dreams come true! Join me as we learn everything you need to build a successful product-based business - and the importance that you need to always place on relationships.Key Highlights[01:28] Introduction of Podcast Guest, The Product Boss -- Minna Khounlo-Sithep and Jacqueline Snyder[02:26] Who Are The Product Boss?[03:42] How "The Product Boss" Started[05:42] How Marketing Products Changed in the Age of Social Media[08:46] The Most Effective Way of Connecting with Your Customer[10:13] Will Product-Based Business Work on a Team?[14:15] Curating the Right People to Talk About Your Brand[17:49] Most Successful Ways to Grow a Product-Based Business Today[21:12] The Things I Should Pay Attention as A Product-Based Business Owner[22:46] Mistakes to Avoid When Running a Product-Based Business[25:03] The Product Boss' Advice[29:03] Connect with Jacqueline and MinaNotable QuotesWhat we've seen is people buy from people. So no matter what you're doing, if you're building a business right now, it really is about that relationship.It's really about getting customers to be obsessed with you. And it's harder for them to be obsessed with you trust you feel like they're part of your life or that you resonate, or they resonate with your part of life, when it's a product that's forward facing versus a person that's telling you why the product matters to you, and why it matters to them.Whenever we coach people to hire on for their team, it's values based. So you hire for values before you hire for skill, because you can always teach skill.The influencer has to be able to develop their own story how they speak how they talk. That's why their audience engage with them. And so it really is about the story and how it's told by the influencer.We're digital marketers, we could come up with 100 different ideas of courses, and coaching programs, and masterminds and all the things but we try and stay sort of within our niche and make sure that we're kind of honing in and focusing on what our customers need.Guest Links:Jacqueline and Mina's Podcast: The Product Boss: https://www.theproductboss.com/podcastWebsite: https://theproductboss.comSignature Course:Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.Key Highlights[02:53] Introduction of Podcast Guest, Neil Sheth [05:21] How Neil Got into SEO and Content Creation [08:44] What does an SEO agency do for their clients?Neil shared what an SEO agency do for their clients and why clients should hire one.[11:24] The Process of Creating Customized Plan for Each CustomerNot all plans are alike. Customers get customized plans for each of them based on where they're at, their goals, and the results they get.[12:49] SEO Compass[13:05] How to Implement SEO?Learn the four areas when implementing SEO. [13:22] Technical SEO Optimization [16:39] How to Find the Right and Relevant Topics That Increase Brand Visibility[17:50] Content Analysis[21:16] Content FormatsWhat are the different content formats that can help me maximize my eyeballs?[23:42] Why Should I Look at Google's First Page Results?[24:24] Neil's Tips to Rank Your Site Better[27:24] How to Get Quicker Results Using Less Competitive Keywords[30:05] Connect with NeilNotable Quotes:SEO is a learning game.I know more than they do about the subject, why aren't I speaking, and it but it comes down to the learning and the reps that you put in, right. And those experiences, sometimes money losing experiences, but it all adds up.SEO is always the I see as the bonus, whether it ranks or not, is there should be enough benefit before it even ranks. We talk about the benefit and the value, and the time that you're going to save, and most importantly, how your brand just going to look epic on the back of it.I'm not gonna write about all these things, or when I'm with a client, but what is relevant to your business, and most importantly, to your customers, or prospective customersIf you want to rank for those keywords that are critical to your business, you need to be seen as an authority in Google's eyes. And a way that you're seen as an authority is that you have a lot of content on that subject.If you're expecting to rank for a keyword, then your contents going to be worthy of ranking. So, analyze thLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not?These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it from Maximize Your Social Influence to Your Digital Marketing Coach. Learn all of the reasons why I did so and what takeaways it might have for you and your brand and content in this first episode of Your Digital Marketing Coach.Key Highlights[0:53] Introduction to Your Digital Marketing Coach Podcast[03:05] Why Should I Consume the Content I Am Publishing?[5:34] Moving from Social Business Unplugged to Maximize Your Social Influence[07:05] Why Do I Need to Do Something Different to Stand Out?[08:51] Your Content Has To Be Aligned With Your Business[09:33] When Did I Realized that My Content Was Not Directly Serving my Business?[11:04] Rebranding My Podcast[11:07] Your Digital Marketing Coach[13:07] Why I Took The "Your Digital Marketing Coach" Branding[13:20] Do Something That Sparks Joy in You[16:04] What's Important in Deciding A Strategy?[17:28] Why You Should Align Your Content With Your Business NowNotable QuotesIn digital marketing and the words of John Lee Dumas, you need to do your reps in order to get better. And it begins by actually consuming the content or the type of content that you're publishing.But because it is so competitive now, you know, when people do a search for a certain keyword, you need to be doing something different. You need to stand out with a fluffy name.And even in content creation, in marketing, if doing what you're doing in your business of doing what you're doing does not spark joy. If you're not excited about every time you press the record button for a video for a podcast, or when you start writing for a blog, if that does not excite you, and something's wrong. Maybe you should be doing something else. Maybe you should be delegating it to someone else who is passionate about it. Because that is what sparks business. That's what sparks growth. That's what sparks creativity.If there's something holding you back, if you're ready, you need to go. There is nothing to be afraid of. Especially if what you're doing is your branding, whatever it is, if it doesn't, if it doesn't spark joy, right?If in alignment in terms of content in terms of branding, in terms of launching something new, if it makes sense, you owe it to yourself to do it now, rather than wait, I am one who likes to live life without any regrets.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today.If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb.Key Highlights[1:37] What is Hey Summit?[4:35] How Rob Started Hey Summit[10:44] Hey Summit Case Studies Success Story[12:28] Different Types of Events[16:50] Should I Go for A Broad Topic or Niche Subject?Choosing a subject or topic to discuss in a virtual summit can be challenging. Should I go for a broad topic or a niche subject?[21:05] Categorizing Subject and Topics[25:21] How to Create a SummitLearn the steps and important elements when creating a summit.[28:10] Rob's Advice to Companies Doing Webinars/Virtual Summit[31:21] Mistakes to Avoid When Launching Your First Virtual Summit[33:23] The Importance of Creating Attendee PersonaWhy is the process of understanding my target audience critical? How can it help me give value to them?[35:08] Final Tips from RobNotable Quotes:One is, thinking about what it is that your objective, what is your objective with writing an event.The second thing is that like, getting back to the why, like, why are you doing this in the first place is super important. And we say to everyone, build your attendee persona first, just anything else that you're doing with digital marketing? Who are you selling to? who aren't you selling to? If you can't answer who you're not selling to, that means you're trying to make something for everybody. And that means you'll end up serving nobody.So, I think that when you're thinking about virtual events, no virtual fences are no two ones are the same, nor should they be. But you also should be understanding like, what is it that you think when it comes to engagement? Like, why are you doing this?Don't assume that you have to be everywhere to all people makes you that authority. Adding your very specific bit to the conversation as a starting point. It's a step. It's not a winner-take-all-in-one event type thing.I think you do, what you do need to do is make sure that if you're creating, are you thinking about creating a summit, that it's work that it works for your webinar strategy, and that your webinar strategy works for the summitNot worrying too much about trying to be everything to all people at one, you know, at the same time. Also, being clear about the speakers that you're bringing on about the expectations.Links & ResourcesFree Trial and 15% Lifetime Discount for HeySummitLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media?But the thing is, should you really make social media platforms your business?In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence.Key Highlights[1:16] Monetizing Social Media[1:38] My Social Media Marketing Journey[5:31] The Importance of Having a Product When Monetizing Social Media InfluenceWhen monetizing social media, you need to understand the difference between running a business and leveraging platforms. You need to have a product or business first, then use social media platforms to promote them, not making these platforms your business.[07:08] Determining Your Content Medium [08:38] What Platform Should I Create Based on My Content Medium?[10:40] Creating a Platform While Leveraging it to Build RelationshipsHow can you create a platform and use your influence to build relationships with your potential customers and network?[12:57] Which Social Media Platform Should I Spend More Time On? [14:06] The New Digital First LinkedIn Group[15:39] Content Creation Being a Team Effort [18:05] Understand Social Media[18:41] Building Relationships With Products and ServicesWhere and how can I get a return of investment from the relationship I have built?Notable QuotesYou need to understand the difference between business and platform. Social media is not a business.What I mean by platform is, if you really want to have impact in social media, you can't be everywhere at once, you got to pick your battles. It's about business. And it's why I build a team outsourcing many tasks. It's why I talked about content creation being a team effort. Because you should not be working in your business, you should be working on your business.Build a very nimble team of hiring experts around the world that are really good at what they're good at. You can create some scale, and build a platform, which allows you to focus on your business. And that is how you leverage all this for your business. Don't build social media influence, build business.  Build influence, to build your business. But that to me, and the money you can make from being able to sell more products and services, has way more value than you trying to monetize your own presence.Links MentionedDigital First LinkedIn Group: https://www.linkedin.com/groups/2321400/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com